This document discusses the importance of collaborative care and care coordination for healthcare delivery systems. It notes that solo practice is no longer a sustainable business model and that fee-for-service payments have limitations. The document provides evidence that care coordination can reduce costs through fewer hospital admissions and readmissions without worse health outcomes. It also shows that patients experience a lack of communication and information sharing between their different doctors. To improve care coordination, mobile access to patient data and collaborative workflows are seen as critical, as mobile devices are increasingly how physicians access information. The right devices and secure mobile computing are needed to enable these new care coordination models.
This document discusses achieving physician buy-in for effective IT adoption and engagement. It begins with biographical information about the speaker, Dr. Michael Wagner, who has experience leading IT projects in both academic and community physician practices. The presentation outlines key factors to consider for a successful IT implementation, including engaging physician leadership, understanding how invasive the new technology will be, ensuring appropriate organizational support, and addressing provider concerns. Effective project management and establishing a core implementation team are also emphasized.
Health UX - Hamish Dibley - Understanding Patient Demand: a better way to mak...Monkeyshot
A new and refreshing approach to understanding and improving healthcare systems. Hamish outlines his alternative approach to realising better healthcare services at less cost. It begins with looking at healthcare not from a conventional activity perspective but from a person-centred one.
The document outlines findings from a study on rural physician retention in Michigan, which found that factors like professional satisfaction, competent medical staff, and safety of the community were most important for retention. It also provides a guide and tools for rural hospitals and clinics to develop formal retention plans to regularly check in with physicians and ensure their needs are being met to keep them in the community long-term.
Randall Ellis: Risk-based comprehensive payment for primary careNuffield Trust
This document summarizes recent work on a Risk-Based Comprehensive Payment (RBCP) model for primary care. The payment model was developed for Capital District Physicians’ Health Plan to address limitations of fee-for-service in supporting care coordination and innovations. Preliminary results from three papers studying the model found that diagnoses can strongly predict healthcare spending and utilization. The RBCP model uses risk-adjusted base payments and bonuses to reduce risk for primary care providers compared to full capitation, while rewarding quality, costs, and patient experience adjusted for case mix.
An electronic early warning score system was proposed to address the shortcomings of a manual paper-based system. The electronic system would calculate scores based on recorded vital sign observations and trigger alerts and escalation pathways for deteriorating patients. The system could be deployed on mobile devices at bedsides or fixed iPads to facilitate real-time data entry and alerts. It leverages an existing electronic medical record platform already in use in New Zealand to provide an integrated, feasible solution.
Stephen Sutch: Risk stratification and model development: Potential of new da...Nuffield Trust
The document discusses using predictive modeling and risk stratification to better understand patient risk and needs. It explores using additional clinical data like prescriptions and lab results to improve risk models. The goal is to classify populations to identify those needing care management and direct resources appropriately. Predictive modeling shows potential for anticipating healthcare trends and finding high-risk individuals.
This document summarizes the challenges of managing chronic pain in primary care settings and describes strategies to address those challenges. It finds that 20% of patients seen in a large community health system have chronic pain. These patients tend to be older, female, have more visits and mental health diagnoses, receive more opioids and referrals. The system introduced a stepped care model for pain management and used data analytics to understand pain management patterns. It also implemented the Project ECHO model, which uses videoconferencing to connect primary care providers with pain specialists to discuss complex pain cases. Preliminary results found this intervention improved provider knowledge and confidence in pain management.
This document discusses the importance of collaborative care and care coordination for healthcare delivery systems. It notes that solo practice is no longer a sustainable business model and that fee-for-service payments have limitations. The document provides evidence that care coordination can reduce costs through fewer hospital admissions and readmissions without worse health outcomes. It also shows that patients experience a lack of communication and information sharing between their different doctors. To improve care coordination, mobile access to patient data and collaborative workflows are seen as critical, as mobile devices are increasingly how physicians access information. The right devices and secure mobile computing are needed to enable these new care coordination models.
This document discusses achieving physician buy-in for effective IT adoption and engagement. It begins with biographical information about the speaker, Dr. Michael Wagner, who has experience leading IT projects in both academic and community physician practices. The presentation outlines key factors to consider for a successful IT implementation, including engaging physician leadership, understanding how invasive the new technology will be, ensuring appropriate organizational support, and addressing provider concerns. Effective project management and establishing a core implementation team are also emphasized.
Health UX - Hamish Dibley - Understanding Patient Demand: a better way to mak...Monkeyshot
A new and refreshing approach to understanding and improving healthcare systems. Hamish outlines his alternative approach to realising better healthcare services at less cost. It begins with looking at healthcare not from a conventional activity perspective but from a person-centred one.
The document outlines findings from a study on rural physician retention in Michigan, which found that factors like professional satisfaction, competent medical staff, and safety of the community were most important for retention. It also provides a guide and tools for rural hospitals and clinics to develop formal retention plans to regularly check in with physicians and ensure their needs are being met to keep them in the community long-term.
Randall Ellis: Risk-based comprehensive payment for primary careNuffield Trust
This document summarizes recent work on a Risk-Based Comprehensive Payment (RBCP) model for primary care. The payment model was developed for Capital District Physicians’ Health Plan to address limitations of fee-for-service in supporting care coordination and innovations. Preliminary results from three papers studying the model found that diagnoses can strongly predict healthcare spending and utilization. The RBCP model uses risk-adjusted base payments and bonuses to reduce risk for primary care providers compared to full capitation, while rewarding quality, costs, and patient experience adjusted for case mix.
An electronic early warning score system was proposed to address the shortcomings of a manual paper-based system. The electronic system would calculate scores based on recorded vital sign observations and trigger alerts and escalation pathways for deteriorating patients. The system could be deployed on mobile devices at bedsides or fixed iPads to facilitate real-time data entry and alerts. It leverages an existing electronic medical record platform already in use in New Zealand to provide an integrated, feasible solution.
Stephen Sutch: Risk stratification and model development: Potential of new da...Nuffield Trust
The document discusses using predictive modeling and risk stratification to better understand patient risk and needs. It explores using additional clinical data like prescriptions and lab results to improve risk models. The goal is to classify populations to identify those needing care management and direct resources appropriately. Predictive modeling shows potential for anticipating healthcare trends and finding high-risk individuals.
This document summarizes the challenges of managing chronic pain in primary care settings and describes strategies to address those challenges. It finds that 20% of patients seen in a large community health system have chronic pain. These patients tend to be older, female, have more visits and mental health diagnoses, receive more opioids and referrals. The system introduced a stepped care model for pain management and used data analytics to understand pain management patterns. It also implemented the Project ECHO model, which uses videoconferencing to connect primary care providers with pain specialists to discuss complex pain cases. Preliminary results found this intervention improved provider knowledge and confidence in pain management.
The document summarizes research into how users associate diseases with medical categories and findings from usability testing of a diseases and conditions section of a healthcare website. Key findings include that for several diseases, such as cyclic vomiting syndrome, head lice, and insomnia in children, users associated them with different categories than clinical definitions. The research recommends providing category definitions and expanding categories based on user feedback to improve findability for diseases by 88% of users.
The Camden Coalition of Healthcare Providers works to improve health outcomes for residents of Camden, NJ. It does so by collecting and analyzing local healthcare data to better understand high-cost patients and their needs. This allows the Coalition to develop targeted interventions and care management programs. Analysis of claims data reveals patterns of emergency department and inpatient use. The Coalition also works to integrate this data into customized tools to coordinate care for high-need individuals and measure the impact of its programs.
- A survey of 91 GP's in Jersey had a response rate of 45%, with most respondents being male, over 41 years old, and having been in practice for over 12 years.
- The majority of GP's occasionally or sometimes discuss chiropractic care with patients and over 90% have referred a patient to a chiropractor, with over 25% doing so frequently.
- Over 70% of GP's use complementary and alternative medicine (CAM) in their practice, with physiotherapy being the most commonly used therapy.
- Responses were mixed on making chiropractic available within the public health system and on chiropractor's ability to diagnose non-musculoskeletal disorders, but most GP's
This document discusses engaging patients as partners in patient safety efforts. It notes that while traditional methods have focused on competent staff and well-defined systems, medical error rates remain alarming. The patient is often the only constant in their care, and can serve as an extra set of eyes to help catch potential mistakes. The document advocates educating patients on safety issues and their role, and empowering them with information to play a proactive role in reducing errors. It also acknowledges some patients may prefer a more passive role unless caregivers are supportive of their involvement.
Pharma challenges - Patient Centricity and Digital CapabilitiesJoana Santos Silva
Today pharma's business model is being challenged. The industry needs to rethink how it creates value. In particular, it needs to connect to patients and caregivers in a meaningful way. It many cases this connection can be guaranteed through digital tools and strategies. This presentation focuses on these challenges and showcases some best practices that are already available in the marketplace.
About Marillac Clinic - Grand Junction, Colorado
Clinic Eligibility
• 200% of federal poverty level
• Mesa County residents
• Medical program serves
uninsured ages 18-64
• Dental program serves uninsured,
CHP+, and Medicaid.
When digital medicine becomes the medicine (2/2)Yoon Sup Choi
The study assessed the quality and accuracy of care provided by 8 major commercial telemedicine companies for common acute illnesses. Standardized patients presented 6 conditions and completed 599 virtual visits total. The completeness of histories and physical exams ranged from 51.7-82.4% across companies. Correct diagnoses were provided in 65.4-93.8% of visits. Adherence to clinical guidelines for management decisions was 54.3% overall but varied significantly between conditions and companies, from 34.4-66.1% across companies. Greater variation was seen for viral infections than musculoskeletal conditions. This suggests the quality of telemedicine can differ substantially between providers.
This document discusses predicting patient risk of acquiring Klebsiella pneumoniae carbapenemase producing organisms (KCPO) and linking environmental exposure to patient acquisition. It describes developing a patient risk model using a case-control approach and clinical and demographic data. A naïve Bayesian model was created and validated, showing an AUC of 0.746. It then analyzes the impact of positive room environments on patient infection using a treatment effects model, controlling for patient risk and length of stay. The results show room positivity is significantly associated with acquisition of infection, with an odds ratio of 22.25. Ultimately, interventions like hopper covers and heater traps reduced environmental transmission.
Drug-Drug Interaction Alerts: Time for a New ParadigmJon Duke, MD, MS
The document discusses issues with current drug-drug interaction alert systems. It notes that override rates for alerts remain very high, around 60-95%. While efforts have been made to improve alert usability and clinical context, they have not significantly reduced override rates. There is also inconsistency in how different clinical decision support systems handle the same drug interactions. The knowledge bases that power alerts also need ongoing management and updating to improve specificity. Overall, drug interaction alerts have low physician satisfaction and adherence due to perceived excessive, irrelevant alerts and suboptimal presentation. More work is still needed to optimize alerts and build trust in clinical decision support systems.
YouROK delivers a positive emotional health platform to help kids, families and professionals prevent mental health issues and build healthier families. The platform includes an app that builds emotional resilience while measuring deterioration in emotional well-being to proactively offer targeted treatment. Using deep learning to assess emotional health, YouROK keeps parents and professionals informed of a child's mental health status through a dashboard and alerts.
This document outlines an agenda for a HealthVault conference, including:
- An introduction to HealthVault and why it's important from 10:00-12:00.
- A discussion of security and privacy considerations for HealthVault from 13:00-13:30.
- An overview of how to develop HealthVault applications from 13:30-14:30.
- Information on how patients can engage with their health through tools like remote monitoring and chronic condition management.
The document discusses the evidence base for digital healthcare technologies. It provides a table outlining the types of studies needed to evaluate digital health technologies. The document then examines several case studies, summarizing the evidence around technologies like decision support systems, telehealth, and serious games. It finds some evidence of benefits but also notes limitations and failures of some studies. The document emphasizes that the impact of technologies depends on context and more rigorous evaluation is still needed.
The document provides tips for leading quality and safety improvements, noting that leaders need to prioritize high-cost problems, lead improvement processes using systematic methods, and monitor outcomes to evaluate savings and spread successful changes. It emphasizes using data to motivate improvements and setting measurable targets to track progress and savings from reductions in waste and avoidable harm.
This document discusses the physician-pharmaceutical industry relationship and provides evidence of the influence of industry interactions and gifts on physician prescribing behaviors. It presents several studies that found:
- Physicians who accepted paid trips or meals from drug companies were more likely to prescribe the company's drugs. Prescribing of promoted drugs increased after sponsored trips.
- Physicians who interacted more with drug company representatives were more likely to request the addition of those companies' drugs to their hospital formularies.
- Physicians were more influenced by commercial drug company sources than scientific sources in their knowledge and perceptions of certain drugs.
01 Booyse & De Wet Patient Retention In Fs Art ProgrammeNicholas Jacobs
This document summarizes research on patient retention in the public sector ART program in Free State province, South Africa. It presents data on the percentage of patients missing clinic visits, reasons for missed visits based on patient and nurse interviews, and correlates of missed visits from a regression analysis. Key findings included poverty, illness, forgetfulness, mobility, and service delivery problems as common reasons for missed visits. The conclusion calls for holistic support programs that address socioeconomic barriers to improve retention in ART programs.
Digital medicine technologies like ingestible sensors and connected digital platforms have the potential to revolutionize healthcare by improving medication adherence and returning patients to the center of their own care. Preliminary clinical studies show these digital medicines can achieve near-perfect adherence rates even in high-risk patient groups and lead to significantly improved health outcomes, such as getting 98% of hypertension patients to their blood pressure goal after 12 weeks. The data from these connected digital platforms also enables more effective care by healthcare teams through targeted interventions and recommendations informed by real-time medication ingestion and response insights. As the technologies continue to miniaturize and costs reduce per Moore's Law, digital medicines may help address the worldwide problem of poor medication adherence and its huge impacts on patient
Contemporary Memo, Merging technologies in the workforceWarren Sprecher
The document proposes using virtual reality technology for medical training at the University of Washington Medical School. It summarizes research showing virtual reality training results in faster procedures, fewer errors, and better outcomes for patients. The author urges adopting virtual reality to improve how students learn procedures and treat mental health conditions like PTSD. Virtual reality could help minimize the increase in patient deaths that occurs when new medical residents start each July. As virtual reality technology advances further, it will likely become an essential tool for medical education.
This document discusses the challenges of shared medical decision making in oncology from an oncologist's perspective. It notes that while standardization of treatment guidelines is important for quality measures, personalization of treatment based on tumor biology is increasingly important. Decision aids can help but challenges remain in balancing standardization with personalization, as absolute benefits of treatments vary between patients based on factors like age and comorbidities. Overall treatment trends are moving from a one-size-fits-all approach based solely on cancer stage to a more personalized approach incorporating individual tumor characteristics.
The document outlines key messages about chronic IBS (C-IBS) to communicate to doctors. It notes that C-IBS patients predominantly experience abdominal pain, bloating, and constipation, which fluctuate and decrease quality of life. It emphasizes that IBS significantly impacts quality of life, is highly prevalent and costly, and is a serious condition requiring treatment to improve patients' quality of life. Finally, it positions Zelmac as the only treatment that addresses the underlying cause of C-IBS by working in three ways to provide rapid and sustained relief of multiple C-IBS symptoms.
The town hall meeting agenda included strategic vision, survey results, membership fees, and course improvements. The strategic vision is to provide a high quality golf experience and social interaction. Survey results showed preferences for improved course conditions and feedback on fees. Membership fees for 2010 were announced, including full golf memberships starting at $2,500. Planned course improvements over 2010-2011 include upgrading sand traps, drainage projects, and redesigning holes.
The document summarizes research into how users associate diseases with medical categories and findings from usability testing of a diseases and conditions section of a healthcare website. Key findings include that for several diseases, such as cyclic vomiting syndrome, head lice, and insomnia in children, users associated them with different categories than clinical definitions. The research recommends providing category definitions and expanding categories based on user feedback to improve findability for diseases by 88% of users.
The Camden Coalition of Healthcare Providers works to improve health outcomes for residents of Camden, NJ. It does so by collecting and analyzing local healthcare data to better understand high-cost patients and their needs. This allows the Coalition to develop targeted interventions and care management programs. Analysis of claims data reveals patterns of emergency department and inpatient use. The Coalition also works to integrate this data into customized tools to coordinate care for high-need individuals and measure the impact of its programs.
- A survey of 91 GP's in Jersey had a response rate of 45%, with most respondents being male, over 41 years old, and having been in practice for over 12 years.
- The majority of GP's occasionally or sometimes discuss chiropractic care with patients and over 90% have referred a patient to a chiropractor, with over 25% doing so frequently.
- Over 70% of GP's use complementary and alternative medicine (CAM) in their practice, with physiotherapy being the most commonly used therapy.
- Responses were mixed on making chiropractic available within the public health system and on chiropractor's ability to diagnose non-musculoskeletal disorders, but most GP's
This document discusses engaging patients as partners in patient safety efforts. It notes that while traditional methods have focused on competent staff and well-defined systems, medical error rates remain alarming. The patient is often the only constant in their care, and can serve as an extra set of eyes to help catch potential mistakes. The document advocates educating patients on safety issues and their role, and empowering them with information to play a proactive role in reducing errors. It also acknowledges some patients may prefer a more passive role unless caregivers are supportive of their involvement.
Pharma challenges - Patient Centricity and Digital CapabilitiesJoana Santos Silva
Today pharma's business model is being challenged. The industry needs to rethink how it creates value. In particular, it needs to connect to patients and caregivers in a meaningful way. It many cases this connection can be guaranteed through digital tools and strategies. This presentation focuses on these challenges and showcases some best practices that are already available in the marketplace.
About Marillac Clinic - Grand Junction, Colorado
Clinic Eligibility
• 200% of federal poverty level
• Mesa County residents
• Medical program serves
uninsured ages 18-64
• Dental program serves uninsured,
CHP+, and Medicaid.
When digital medicine becomes the medicine (2/2)Yoon Sup Choi
The study assessed the quality and accuracy of care provided by 8 major commercial telemedicine companies for common acute illnesses. Standardized patients presented 6 conditions and completed 599 virtual visits total. The completeness of histories and physical exams ranged from 51.7-82.4% across companies. Correct diagnoses were provided in 65.4-93.8% of visits. Adherence to clinical guidelines for management decisions was 54.3% overall but varied significantly between conditions and companies, from 34.4-66.1% across companies. Greater variation was seen for viral infections than musculoskeletal conditions. This suggests the quality of telemedicine can differ substantially between providers.
This document discusses predicting patient risk of acquiring Klebsiella pneumoniae carbapenemase producing organisms (KCPO) and linking environmental exposure to patient acquisition. It describes developing a patient risk model using a case-control approach and clinical and demographic data. A naïve Bayesian model was created and validated, showing an AUC of 0.746. It then analyzes the impact of positive room environments on patient infection using a treatment effects model, controlling for patient risk and length of stay. The results show room positivity is significantly associated with acquisition of infection, with an odds ratio of 22.25. Ultimately, interventions like hopper covers and heater traps reduced environmental transmission.
Drug-Drug Interaction Alerts: Time for a New ParadigmJon Duke, MD, MS
The document discusses issues with current drug-drug interaction alert systems. It notes that override rates for alerts remain very high, around 60-95%. While efforts have been made to improve alert usability and clinical context, they have not significantly reduced override rates. There is also inconsistency in how different clinical decision support systems handle the same drug interactions. The knowledge bases that power alerts also need ongoing management and updating to improve specificity. Overall, drug interaction alerts have low physician satisfaction and adherence due to perceived excessive, irrelevant alerts and suboptimal presentation. More work is still needed to optimize alerts and build trust in clinical decision support systems.
YouROK delivers a positive emotional health platform to help kids, families and professionals prevent mental health issues and build healthier families. The platform includes an app that builds emotional resilience while measuring deterioration in emotional well-being to proactively offer targeted treatment. Using deep learning to assess emotional health, YouROK keeps parents and professionals informed of a child's mental health status through a dashboard and alerts.
This document outlines an agenda for a HealthVault conference, including:
- An introduction to HealthVault and why it's important from 10:00-12:00.
- A discussion of security and privacy considerations for HealthVault from 13:00-13:30.
- An overview of how to develop HealthVault applications from 13:30-14:30.
- Information on how patients can engage with their health through tools like remote monitoring and chronic condition management.
The document discusses the evidence base for digital healthcare technologies. It provides a table outlining the types of studies needed to evaluate digital health technologies. The document then examines several case studies, summarizing the evidence around technologies like decision support systems, telehealth, and serious games. It finds some evidence of benefits but also notes limitations and failures of some studies. The document emphasizes that the impact of technologies depends on context and more rigorous evaluation is still needed.
The document provides tips for leading quality and safety improvements, noting that leaders need to prioritize high-cost problems, lead improvement processes using systematic methods, and monitor outcomes to evaluate savings and spread successful changes. It emphasizes using data to motivate improvements and setting measurable targets to track progress and savings from reductions in waste and avoidable harm.
This document discusses the physician-pharmaceutical industry relationship and provides evidence of the influence of industry interactions and gifts on physician prescribing behaviors. It presents several studies that found:
- Physicians who accepted paid trips or meals from drug companies were more likely to prescribe the company's drugs. Prescribing of promoted drugs increased after sponsored trips.
- Physicians who interacted more with drug company representatives were more likely to request the addition of those companies' drugs to their hospital formularies.
- Physicians were more influenced by commercial drug company sources than scientific sources in their knowledge and perceptions of certain drugs.
01 Booyse & De Wet Patient Retention In Fs Art ProgrammeNicholas Jacobs
This document summarizes research on patient retention in the public sector ART program in Free State province, South Africa. It presents data on the percentage of patients missing clinic visits, reasons for missed visits based on patient and nurse interviews, and correlates of missed visits from a regression analysis. Key findings included poverty, illness, forgetfulness, mobility, and service delivery problems as common reasons for missed visits. The conclusion calls for holistic support programs that address socioeconomic barriers to improve retention in ART programs.
Digital medicine technologies like ingestible sensors and connected digital platforms have the potential to revolutionize healthcare by improving medication adherence and returning patients to the center of their own care. Preliminary clinical studies show these digital medicines can achieve near-perfect adherence rates even in high-risk patient groups and lead to significantly improved health outcomes, such as getting 98% of hypertension patients to their blood pressure goal after 12 weeks. The data from these connected digital platforms also enables more effective care by healthcare teams through targeted interventions and recommendations informed by real-time medication ingestion and response insights. As the technologies continue to miniaturize and costs reduce per Moore's Law, digital medicines may help address the worldwide problem of poor medication adherence and its huge impacts on patient
Contemporary Memo, Merging technologies in the workforceWarren Sprecher
The document proposes using virtual reality technology for medical training at the University of Washington Medical School. It summarizes research showing virtual reality training results in faster procedures, fewer errors, and better outcomes for patients. The author urges adopting virtual reality to improve how students learn procedures and treat mental health conditions like PTSD. Virtual reality could help minimize the increase in patient deaths that occurs when new medical residents start each July. As virtual reality technology advances further, it will likely become an essential tool for medical education.
This document discusses the challenges of shared medical decision making in oncology from an oncologist's perspective. It notes that while standardization of treatment guidelines is important for quality measures, personalization of treatment based on tumor biology is increasingly important. Decision aids can help but challenges remain in balancing standardization with personalization, as absolute benefits of treatments vary between patients based on factors like age and comorbidities. Overall treatment trends are moving from a one-size-fits-all approach based solely on cancer stage to a more personalized approach incorporating individual tumor characteristics.
The document outlines key messages about chronic IBS (C-IBS) to communicate to doctors. It notes that C-IBS patients predominantly experience abdominal pain, bloating, and constipation, which fluctuate and decrease quality of life. It emphasizes that IBS significantly impacts quality of life, is highly prevalent and costly, and is a serious condition requiring treatment to improve patients' quality of life. Finally, it positions Zelmac as the only treatment that addresses the underlying cause of C-IBS by working in three ways to provide rapid and sustained relief of multiple C-IBS symptoms.
The town hall meeting agenda included strategic vision, survey results, membership fees, and course improvements. The strategic vision is to provide a high quality golf experience and social interaction. Survey results showed preferences for improved course conditions and feedback on fees. Membership fees for 2010 were announced, including full golf memberships starting at $2,500. Planned course improvements over 2010-2011 include upgrading sand traps, drainage projects, and redesigning holes.
Presentation first given at the EphMRA 360 Future conference, Paris, June 19 - 21, 2012.
Explores current pharma market research opportunities on physicians' social networks in Europe, the Asia Pacific region and the USA.
Navicor - An Oncology Focused Advertsing Agency - MedAd News profileThe Navicor Group
The Navicor Group experienced significant growth and success in 2012:
- The agency grew by 39% overall, increasing its staff from 48 to 73 employees.
- It gained several new clients and expanded work with existing clients, resulting in high double-digit growth.
- Major campaigns like those for Omontys and ADCETRIS were highly successful in bringing attention to client brands at important medical conventions.
- Over two-thirds of Navicor's business is now digital-focused, reflecting its expertise in this important area of marketing.
This document discusses oncologists' use of YouTube and pharmaceutical companies' engagement on the platform. It notes that over 60% of oncologists watch professional videos online and the YouTube channels of two medical organizations have over 1 million views. Nearly 100 pharmaceutical companies have launched YouTube channels engaging at various levels. YouTube is partnering with pharmaceutical companies by providing account reps to address regulatory needs and updating templates to better display drug information. The document provides details on YouTube's plan to migrate channels to new templates in February, April and June 2013 and advises contacting the company to launch a brand's YouTube channel or get guidance on migration.
Target Audiences - Key Messages - User ScenariosBob Bertsch
A communication strategy is built partly on determining who you want to reach, what you want them to do, what you can say to make them do it and when you need to say it to get them to act.
These slide review the concepts of target audience, key messages and user scenarios as tools to help Extension professional affect change.
An update of earlier presentations on physicians' social networks, but with a focus on oncology, one of the most e-reliant specialities in medicine. First presented at Sales & Marketing for Oncology Therapeutics, Brussels, 16 March 2010.
The document outlines new initiatives for the content development team, including piloting new approaches to patient evaluations, updating evidence documents, developing guidelines for data displays in decision aids, and creating a procedures wiki. It provides details on the goals and proposed approaches for each initiative. Patient evaluations will pilot independent reviews, focus groups, and site data. Evidence documents will add citations and shareability. Data display guidelines will inventory current uses and review literature on effective visual formats. A wiki will document team procedures.
80% of respondents to the Pew survey reported going online for answers to their health questions.
94% of patients say brand reputations is crucial in selecting a facility; however only 26% of hospitals connect with patients via social media
96% of nearly 23,000 respondents used Facebook to gather information about healthcare, with 28% using YouTube and 22% using Twitter
45% of patients said information found via social media would affect their decisions to seek a second opinion. More than 40% of respondents reported that information found via social media would affect the way they coped with a chronic condition or their approach to diet and exercise
There are also a few good case studies as well, specifically the Mayo Clinic and the Cleveland Clinic Health Hub.
The CBB "ultimate healthy hydration" was finally decided upon. Our research indicated that the consumer market knew that hydration was important to have in an enhanced beverage, but is unsure of exactly how hydration works. We were going to be the functional beverage that could showcase and prove to hydrate better than tap water (a substantiated claim by researchers are OSU).
Articulating and using effective key messagesCharityComms
This document provides guidance on developing effective key messages and brand values. It recommends starting by reviewing current needs and expertise. Values should be articulated and examples given of how to apply them across different communications. While key messages and guidelines are easy to write, using them consistently is difficult. The document provides tips like focusing first on practical applications and audiences. An example is given of developing a mental health charity's brand values of being real, personal, compassionate and courageous and applying them consistently in materials from websites to fundraising. In summary, doing thorough upfront work to make values and tone of voice usable and explaining their application can help ensure consistent messaging.
Module 5 determining key messages and creating content ppt slidesharemfopps
The document discusses developing effective content for consumer education behavior change (CEBB) programs. It emphasizes using consumer market research to understand current behaviors and identify desired behaviors. The key steps are:
1. Analyze market research to understand current behaviors and identify knowledge, skills, and attitudes needed for desired behaviors.
2. Prioritize behaviors and knowledge, skills, and attitudes to focus messaging and content.
3. Develop themes, key messages, sub-messages, and content to address prioritized areas. Key messages should be concise, simple, and memorable.
4. Test key messages and content with target consumers, frontline staff, and stakeholders and refine based on feedback before finalizing.
This document discusses advances in personalized cancer treatment and improving patient quality of life. It outlines goals of anti-cancer therapy including maximizing survival, treating symptoms, and improving quality of life. Studies show quality of life scores can predict survival, and improvements in physical functioning correlate with better outcomes. Targeted and precision therapies are highlighted like treatments for EGFR mutations in lung cancer and BRAF mutations in melanoma. Challenges in developing precision medicines are addressed, but new technologies are making genome sequencing cheaper and more accessible to guide individual treatment.
Newer diagnostic tools in oncology such as liquid biopsies provide non-invasive approaches to diagnosing and monitoring cancer. Liquid biopsies analyze biomarkers found in bodily fluids and can detect circulating tumor cells, circulating tumor DNA, RNA, and exosomes shed by tumors into the bloodstream. These liquid biomarkers offer advantages over traditional tissue biopsies by being less invasive, able to capture the heterogeneity of tumors, and allow for real-time monitoring of treatment response and disease progression. Emerging technologies now allow liquid biopsies to provide genomic information that can help classify and treat cancers based on their molecular profiles rather than the organ or tissue of origin.
The outlook for cancer treatment options is a promising one. Researchers and physicians are discovering new ways to identify the best care for patients through targeted treatments. With the large number of cancer types, a treatment plan that works well for one person may not be the best plan for another. Through collaboration, rapidly evolving technology, and research in genetics and the molecular profiling of tumors, researchers and physicians have made astounding strides in the development of personalized cancer care.
In late 2010, John Moore of the Chilmark Research blog - heralded mobile technology as a looming “disruptive” force in modern healthcare. “And with disruption, opportunity blooms
The document discusses how smartphones are transforming healthcare by enabling care to be provided anywhere. It notes that while healthcare currently makes up a small portion of smartphone sales, it is a key growth area. Physician smartphone adoption exceeds general population rates, with most physician users downloading medical data to their phones. Smartphones offer healthcare solutions through communication, access to medical knowledge, enabling transactions like ePrescribing, and integrating diverse information sources. The future of healthcare is predicted to increasingly involve remote care delivery and monitoring via mobile devices.
The document discusses how smartphones are transforming healthcare by enabling care to be provided anywhere. It notes that while healthcare currently makes up a small portion of smartphone sales, it is a key growth area. Physician smartphone adoption exceeds general population rates, with most physician users downloading medical data to their phones. Smartphones offer healthcare solutions through communication, access to medical knowledge, enabling transactions like ePrescribing, and integrating diverse information sources. The future of healthcare is predicted to increasingly involve remote care delivery and monitoring via mobile devices.
Five Keys To Success In The New Patient EconomyRAPP
In the new Patient Economy, commonly used approaches are no longer effective for engaging patients – and more importantly, for delivering better patient outcomes.
RAPP NY hosted a webinar in June of 2016 that dives into five tips and tricks for optimizing success in the new patient economy. Learn tips and strategies for transforming your patient engagement model, along with the following:
• Why successful outcomes, not prescriptions, are the new measure of success
• What patients really want in the new Patient Economy
• Proven strategies for delivering superior patient experiences and outcomes
• Practical steps you can take to get started on your transformation
This presentation addresses the need for a proactive approach to physician recruiting, increasing a hospital's market awareness & reducing the amount of revenue lost when physicians refer their patients to another hospital.
Mobility in Healthcare: Prescription for Success[x]cube LABS
Whitepaper on mHealth or healthcare mobility solutions providing overview of role mobile applications in healthcare. The story discusses the changing landscape, challenges and motivators to healthcare organizations in adopting mobile solutions.
Continuous Surveillance | Ahhm Healthcare Issue 47 - Asian Healthcare Magazinekevin brown
Skip… to what matters Latest issue is Out, its free and awaiting your grab Top five reasons for why professionals globally trust us.
Top five reasons for why professionals globally trust us
Strong editorial team who are market professionals themselves and understands what matters.
Thorough quality checks before the content is floated out for the people to read.
Top of the line advisory board members – stalwarts and pioneers in their fields.
Agility to always be abreast with the latest trends and happenings in the field of science and technology.
Available as per your convenience in Print and E-Book Format.
My 2013 PBMI presentation on my thoughts about using data and consumer engagement to shift the pharamcy industry to a industry focused on value as part of the overall health reform efforts.
The article discusses the impacts of the COVID-19 pandemic on physiatry and rehabilitation medicine. It highlights how physiatrists played a vital role in the front lines during the pandemic by converting rehabilitation units and innovating care delivery. However, the pandemic has also caused significant disruptions and stress for medical practices through reduced patient volumes, higher costs, and threats of reimbursement cuts from insurers and governments. Moving forward, physicians are questioning the level of support they will receive from their employers and the government given the sacrifices many have made during the pandemic.
This client commissioned benchmarking report addresses timely issues in the medical device medical education field. The study covers a number of topics, including: -Organizational Fit and Geographic Focus, -Staffing benchmarks and Program Trends,
-Roles for Key Activities and Program Deployment,
-Budget Benchmarks and Allocation Trends,
-Trends and Directions
When physicians lead, costs recede. Medical Home Exchange connects physicians to existing employer health tools and pays physicians to spend more time preventing illness and guiding patients to lower cost providers. This changes patient-physician dynamics to focus on health and physician-employer dynamics to optimize health spending. Managing the healthcare supply chain through primary care physicians reduces costs by 20-30% through improved patient engagement and outcomes.
Changing the paradigm in healthcare information technology Antony Sapbuddy
This document discusses how healthcare organizations can shift to a more proactive paradigm by integrating wellness, disease management, and post-acute care in the home. It recommends focusing on prevention, proactively managing episodes of care across different providers and locations, and using technology like telecommunication and home devices to better monitor patients. Analytics are also highlighted as a way to improve patient safety, operational efficiency, and comply with government reporting mandates by identifying risk areas and enhancing treatment quality.
Tele-Health Carts, Servers, and Monitoring: Market Shares, Strategies, and Fo...ReportsnReports
The document provides details about a report on the tele-health carts, servers, and monitoring market from 2012 to 2018. It analyzes market shares and forecasts, strategies of major companies, and discusses how tele-health improves treatment of chronic diseases and reduces healthcare costs. The global tele-health equipment market is expected to grow rapidly due to improving care for patients with chronic conditions through more standardized remote monitoring and treatment. Major companies discussed include Bosch, Bayer, Philips, Honeywell, and GlobalMed.
Virtual medicine is a controversial topic. It unburdens the staff, makes the healthcare services more accessible, but at the same time, it’s often perceived as the “medicine for the poor”. Learn how telemedicine is doing in the US in our new white paper.
Co-Founder and CEO of iTriage,Peter Hudson, MD, presents to the Denver Chamber of Commerce about using technology to empower healthcare consumers and creating efficiencies and increasing value through this empowerment.
This document discusses disruptive innovation in patient-centered healthcare and outlines challenges facing healthcare systems. It notes that healthcare costs are concentrated among a small portion of patients and are growing due to aging demographics. Healthcare spending is also not efficiently allocated, with less than 10% spent on direct point-of-care services. The document advocates investing in electronic health records, telehealth, and other information technologies to improve care coordination and outcomes while reducing costs. It argues healthcare systems should innovate with the patient's needs and health outcomes as the priority.
This document discusses the need for systemic changes in healthcare through networked health information technology solutions. It notes that while existing point solutions are improving quality, they also increase complexity and costs. A holistic, networked approach integrating cloud, mobile, machine-to-machine, and security platforms could help reduce costs while improving care quality and access. This could drive significant changes like remote patient monitoring, personalized care programs, and globally shared best practices. The healthcare industry needs to adopt solutions considering today's delivery systems and future patient demands.
This document provides biographical information about Dr. Michael Wagner and outlines the goals and context for his presentation on achieving physician buy-in for effective IT adoption. It discusses the current state of primary care including physician morale, workload burdens, and declining satisfaction with the profession. Trainees are increasingly choosing hospitalist careers over primary care due to factors like compensation and administrative burdens.
Similar to Physician Insights from UBM Medica (20)
Histololgy of Female Reproductive System.pptxAyeshaZaid1
Dive into an in-depth exploration of the histological structure of female reproductive system with this comprehensive lecture. Presented by Dr. Ayesha Irfan, Assistant Professor of Anatomy, this presentation covers the Gross anatomy and functional histology of the female reproductive organs. Ideal for students, educators, and anyone interested in medical science, this lecture provides clear explanations, detailed diagrams, and valuable insights into female reproductive system. Enhance your knowledge and understanding of this essential aspect of human biology.
Basavarajeeyam is an important text for ayurvedic physician belonging to andhra pradehs. It is a popular compendium in various parts of our country as well as in andhra pradesh. The content of the text was presented in sanskrit and telugu language (Bilingual). One of the most famous book in ayurvedic pharmaceutics and therapeutics. This book contains 25 chapters called as prakaranas. Many rasaoushadis were explained, pioneer of dhatu druti, nadi pareeksha, mutra pareeksha etc. Belongs to the period of 15-16 century. New diseases like upadamsha, phiranga rogas are explained.
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Oleg Kshivets
Overall life span (LS) was 1671.7±1721.6 days and cumulative 5YS reached 62.4%, 10 years – 50.4%, 20 years – 44.6%. 94 LCP lived more than 5 years without cancer (LS=2958.6±1723.6 days), 22 – more than 10 years (LS=5571±1841.8 days). 67 LCP died because of LC (LS=471.9±344 days). AT significantly improved 5YS (68% vs. 53.7%) (P=0.028 by log-rank test). Cox modeling displayed that 5YS of LCP significantly depended on: N0-N12, T3-4, blood cell circuit, cell ratio factors (ratio between cancer cells-CC and blood cells subpopulations), LC cell dynamics, recalcification time, heparin tolerance, prothrombin index, protein, AT, procedure type (P=0.000-0.031). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and N0-12 (rank=1), thrombocytes/CC (rank=2), segmented neutrophils/CC (3), eosinophils/CC (4), erythrocytes/CC (5), healthy cells/CC (6), lymphocytes/CC (7), stick neutrophils/CC (8), leucocytes/CC (9), monocytes/CC (10). Correct prediction of 5YS was 100% by neural networks computing (error=0.000; area under ROC curve=1.0).
- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
ABDOMINAL TRAUMA in pediatrics part one.drhasanrajab
Abdominal trauma in pediatrics refers to injuries or damage to the abdominal organs in children. It can occur due to various causes such as falls, motor vehicle accidents, sports-related injuries, and physical abuse. Children are more vulnerable to abdominal trauma due to their unique anatomical and physiological characteristics. Signs and symptoms include abdominal pain, tenderness, distension, vomiting, and signs of shock. Diagnosis involves physical examination, imaging studies, and laboratory tests. Management depends on the severity and may involve conservative treatment or surgical intervention. Prevention is crucial in reducing the incidence of abdominal trauma in children.
Muktapishti is a traditional Ayurvedic preparation made from Shoditha Mukta (Purified Pearl), is believed to help regulate thyroid function and reduce symptoms of hyperthyroidism due to its cooling and balancing properties. Clinical evidence on its efficacy remains limited, necessitating further research to validate its therapeutic benefits.
Does Over-Masturbation Contribute to Chronic Prostatitis.pptxwalterHu5
In some case, your chronic prostatitis may be related to over-masturbation. Generally, natural medicine Diuretic and Anti-inflammatory Pill can help mee get a cure.
Adhd Medication Shortage Uk - trinexpharmacy.comreignlana06
The UK is currently facing a Adhd Medication Shortage Uk, which has left many patients and their families grappling with uncertainty and frustration. ADHD, or Attention Deficit Hyperactivity Disorder, is a chronic condition that requires consistent medication to manage effectively. This shortage has highlighted the critical role these medications play in the daily lives of those affected by ADHD. Contact : +1 (747) 209 – 3649 E-mail : sales@trinexpharmacy.com
Promoting Wellbeing - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
1. DELIVERING unbiased clinical, practical, and business
information for physicians, providers,
payers, and patients around the world
SERVING
communities through
electronic databases,
web sites, journals,
magazines, mobile
applications, live con-
ferences and meet-
IMPROVING THE
ings, and more
EFFECTIVENESS
OF HEALTHCARE
THROUGH
INFORMATION
AND EDUCATION
PROVIDING comprehensive, integrated communication
solutions for the pharmaceutical, medical device,
technology, hospital and related industries.
2. the PATH
the state of
PHYSICIAN interests
OUTPATIENT PRACTICE
research on
MEDIA AND EMAIL
research
on MOBILE,
SOCIAL NETWORKS
5. costs
areHIGH
OPERATING COSTS AS A PERCENTAGE OF MEDICAL REVENUE (MEDIAN)
All Practices 62.64%
Multispeciality, Not Hospital Owned 55.47%
Multispeciality, Hospital Owned 72.98%
Primary Care, Not Hospital Owned 59.43%
Source: Medical Group Management Association, “2011 Cost Survey, Based on 2010 Data.”
6. costs are not for PATIENT CARE
$247,500
IN A PRACTICE WITH 10 PHYSICIANS,
per year is spent
on unnecessarily
complex or redundant
administrative tasks:
• $19,444 per year on phone calls with pharmacies;
• $38,761 per year verifying patient coverage, copayments, and deductibles;
• $9,248 per year resubmitting denied claims — 73% of which were eventually paid;
• $7,618 per year submitting credentialing applications; and
• $33,800 per year negotiating insurance contracts with an average of 20.5 different
health plans to renew 14 of those each year.
Source: “Administrative Complexity in Medical Practices” Research, September 2004. MGMA Center for Research. Funded by AHRQ.
7. What was your full-time income
last year, including any cash or
cash-equivalent bonuses, but not
including insurance and other
non-cash benefits?
n $100,000 or less (15.3%)
n $100,001 – $125,000 (8.4%)
n $125,001 – $150,000 (11.7%)
n $150,001 – $175,000 (12.6%)
n $175,001 – $200,000 (15.8%)
n $200,001 – $300,000 (22.1%)
n More than $300,000 (14.1%)
8. career satisfaction
In the next 5
years, I plan to:
n Continue practicing as I do now (56.1%)
n Close my practice (6.1%)
n Merge with other private practices (4.9%)
n Go into solo practice (4.1%)
n Join an accountable care organization (ACO) (3.6%)
n Sell my practice to a hospital system (3.1%)
n Leave my practice to become
hospital employed (2.9%)
n Other (19.2%)
9. 40%
35%
Respondents to 30%
THE GREAT 25%
20%
AMERICAN
15%
PHYSICIAN 10%
SURVEY, 5%
2009-2011 0%
Hospital Employee Employee of Partner/Co-Owner of
Private Practice Private Practice
PHYSICIANS PRACTICE UBM MEDICA
1-5 51.45% 50.05%
6-10 14.96% 15.03%
GROUP SIZE 11-30 14.38% 14.27%
UBM Medica 31-50 5.09% 5.58%
Registrants 51-100
101-300
4.83% 5.02%
4.27% 3.93%
300+ 5.02% 6.12%
10. 11
20
RI ES
S T OPHYSICIANS PRACTICE
• MEDICARE’S NEW ANNUAL WELLNESS VISIT: Don’t be
bamboozled into thinking this is a preventive
medicine service — it’s not
• THE BEST STATES TO PRACTICE: America’s Physician-
Friendliest States
• SKIN DISORDERS: 5 Shots, 5 Tips • PATIENT DISMISSAL LETTER: Use this letter if a patient
consistently refuses to pay for services rendered,
• ZEBRAS: Clinical Surprises and you are forced to dismiss the patient from
• What caused this highly pruritic rash your practice.
that resists OTC remedies? • 2011 STAFF SALARY SURVEY: Piecing together
• Does this hand lesion signal your staffing puzzle
underlying disease? • 2011 MEDICARE PHYSICIAN FEE SCHEDULE:
• Can you identify this axillary rash? See what Medicare owes you in 2011
11
11.
12. 81%
Total MDs owning smartphones:
Physicians who own
tablets or plan to own in
next 12 months:
(median age, 51) 80%
smartPhones
60%
63.8%
50%
Physicians who own or plan to own in 40%
next 12 months: 30%
iPhone: 44%
20%
23.2%
10%
Source: Android: 27%
UBM 0%
Medica
proprietary iPad Android OS
survey,
Feb. 2011. BlackBerry: 29% Source: UBM Medica proprietary survey,
Feb. 2011. 1,785 respondents
1,893
87%
respondents
of physicians will be using
tablets in the next 12 months
13. Only 26% of physician access
sites solely from a desktop.
Everyone else is mobile.
48%
Mostly from
computer, but
How sometimes from
mobile device
physicians
access 26%
websites: Only from a
computer
15%
About
11% the same
for each
Source: UBM Medica
Mostly from
proprietary survey, Feb. 2011. mobile device
1,896 respondents
14.
15. Physicians seek
mobile apps
that give them
fast access to
answers. They
want point of
care diagnostics
and treatment
protocols.
17. H T M L 5 AND
MOBILE DEVICES
n HTML5 is an emerging standard that is
supported across recent mobile operating
systems and devices
n HTML5-based web pages provide:
• User-friendly access
• Interactivity
• Optimized experiences
• Cross-platform engagement
n Need distribution via traditional app stores?
“Wrap” your HTML5 development in a
open-source product like PhoneGap:
• Allows you to create virtual apps
• Leverages a “build-one, distribute
multiple points” strategy
• Allows the developer to control
single instance of code, simplifying
maintenance and future improvements
18. Social Media
Yes, for
personal
No,I do not use purposes
social media
29% WHO’S SOCIAL?
28%
72%
of our US respondents use social
media for personal or professional
purposes (median age: 51)
Yes, for personal and Yes, for
professional purposes professional
37% purposes
6%
19. 40%
S0CIAL MEDIA, BY SPECIALTY
35%
n PC
30% n Oncology
n Pediatrics
25%
20%
15%
Do You
Engage 10%
in Social 5%
Media?
0%
Yes, for Yes, for Yes, for No, I do not
personal personal personal and use social
purposes purposes professional media
purposes
20. When looking at the
usage of social media
inclusive of professional
community site, Facebook
remains a powerhouse
among physicians (86%)
followed by Medscape
Physician Connect (52%)
and Sermo (44%).
21. S0CIAL MEDIA RULES
l
Socia
n Security is Number One
n Act Like a Person
n What is Success?
• Referrals? Facebook is the
13th largest referrer to our
Me
sites, after search engines
• Re-Tweets/Post?
• Followers? Likes?
dia
23. Hospital Value Proposition
• Build and strengthen your relationship with both
g y p
employed and community physicians
• Educate physicians on your Centers of Excellence, CME
events, staff physicians, latest advancements
• Help to drive new physician referrals; maintain existing
• P
Prove ROI to hospital leadership
ROI t h it l l d hi
• Remain on top of hospital best marketing practices
• Increase your perception and awareness
Increase your perception and awareness
26. Who They Are?
All licensed and practicing physicians
All specialties
40% pass along rate to office administrators
27. The Reason to Reach Referring Physicians
73% of patients said their doctor was either
the sole decision maker about their
hospital choices or was consulted.
p
Each doctor generates$1.5million of net
revenue each year for their affiliated hospital.
28. Highlights from our Editorial Survey 3/10
Did you look at this issue?
70% said yes compared to 48% in 2008
How familiar are you with Physicians Practice?
82% are familiar compared to 72% in 2008
How much time, on average, do you spend reading an issue of
Physicians Practice?
Physicians spent 39.5 minutes reading Ph i i
Ph i i t 39 5 i t di Physicians Practice compared
P ti d
to 33.7 minutes in 2008
Has your need for practice management information increased,
y p g ,
decreased, or stayed the same over the past year?
48% said their need for practice management information has
increased compared to 32% in 2008
29. Co-branding Physicians Practice
Branding on the cover
Branding on the cover
7 pages of your content
7 pages of your content Alignment to
Ali tt
in the center of the valued content
journal —
heavy stock to
make your content
stand out.
31. Co-branding on PEARLS Weekly eNewsletter
• Branding in emails to
your market area
• Recruitment Online Ads
in your market area
32. Return On Investment
Measure the results of your investment.
Physicians Practice program includes
survey tools that allow y to track ROI
y you
generated as a result of the partnership.
33. Return On Investment
Loma Linda University Medical Center – Loma Linda, CA
Circulation – 6,000
According to responding physicians: Total number of patients referred = 43
Based on average i
B d in-patient charge f LLUMC
ti t h for LLUMC:
Estimated ROI was $3,479,689
Providence Health & Services – Portland, OR
Circulation – 11,600
According to responding physicians: Total number of patients referred = 220
Based on average in-patient charge for Providence:
Estimated ROI: $6,243,160
St.
St Francis Health System – Topeka KS
Topeka,
Circulation – 700
According to responding physicians: Total number of patients referred = 113
Based on average in-patient charge for St. Francis:
Estimated ROI was $2,881,387
University of Virginia Health System – Charlottesville, VA
Circulation – 22,000
According to responding physicians: Total number of patients referred = 145
Based on average in-patient charge for UVA:
in patient
Estimated ROI was $7,435,745
34. What Physicians are Saying?
Feedback from survey respondents:
“A helpful publication”
“VERY informative tidbits on all sorts of medical practice issues”
“Awesome journal. Very educational”
j y
“I enjoy receiving this”
“Very informative –thanks”
“I enjoy reading Physicians Practice, especially the business and technology side”
“Great diversity of articles”
“This is an excellent magazine”
This magazine
“Thanks”
“Excellent -The only 1 read/use the most…due to EHR info”
“Overall, great magazine with very relevant/timely articles”
“Thank you Swedish!”
“I enjoy reading Physicians Practice & the Swedish insert is very informative”
“I find this journal VERY helpful to keep me up to date on the business of private practice -
thanks!”
“Thank you for this valuable service”
35. Hospital Partnership
• Comprehensive, cost effective program to distinguish all of y
p , p g g your
physician marketing needs — in a market exclusive area.
• Your message is wrapped in relevant content that assists physicians
with meeting the challenges they face in their business.
• This vital information surrounds information about your hospital’s
points of excellence.
• Gain referring physicians’ mindshare by being an empathetic partner,
partner
strengthening your relationship and increasing their referrals.
• Built-in survey tools allow you to measure the results of your
investment.
i t t
36. Ways to Enhance Reach
Bellybands
OOutserts
Cost is based on physician reach
reach.
38. Program Components
1. Cover branding on all 10 issues of Physicians Practice with 6 issues containing
your 7 pages of clinical content
2. Introductory letter from your (CEO or CMO) with your first issue
2 Introductory letter from your (CEO or CMO) with your first issue
3. Readership survey conducted at the end of the first year (ROI will be calculated)
4. Annual Report compiled from survey results to share with your leadership
5. 100 extra copies of Physicians Practice each issue; great for your physician
relations and other marketing efforts
6. 25 people to add to the VIP mailing list
7. Co‐branding on www.PhysiciansPractice.com with five links/buttons ‐ Quarterly
reports on activity
8. Co‐branding of our weekly e‐mail newsletter, "Physicians Practice Pearls"
9. www.SearchMedica.com button placed on your physician portal
9 www SearchMedica com button placed on your physician portal
10. Practice management video placed on your portal or physician area of your site:
http://wesleymc.com/for-physicians/practice-strategies.dot
11. Two representatives to attend our Annual Impact on Marketing (AIM)
conference. All expenses covered, including travel and lodging ‐ Great
networking
k
12. Bi‐monthly client e‐newsletter with updates on the program and the healthcare
industry
13. Re‐purchase the mailing list each issue (10x per year) to assure validation of the
right audience
g
14. Annual cost includes postage and mailing
39. Questions and Answers
Thank you!
Steve Gottshall
Group Director Hospital Business Development
Director,
Steven.Gottshall@UBM.com
847.242.9552 (office) or 443.690.5211 ( )
( ) (cell)
41. to Engage With
YN
OBG
latform W:
nt P NE
e me OGY
PR U NOL
g
M
IM
ga
A
Medica En
CT
IC
E
MA
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NAG
NA
GE ED CAR E
KEY SPECIALTIES
ME
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PSYCHIATRY/CNS
PRI
MA RY C A R E
HE
MA
T O LO Y
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GY
LO
AT
O
RA
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E
DI
RH
OL
R
GY
AT
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42. through UBM Medica Sites
Reach and engage HCPs
Build and sustain awareness
Measure impact of engagement
Increase accountability
& quality of care
ACCESSING HCPs
websites
cancernetwork.com | consultantlive.com
pediatricsconsultantlive.com | diagnosticimaging.com
musculoskeletalnetwork.com | OBGYN.net | physicianspractice.com
psychiatrictimes.com | searchmedica.com
43. marketing trends that drive our approach
BRANDING with content | RELATIONSHIP marketing
CONVERSATIONAL marketing
44. [MEGAtrend]
BRANDING
WITH CONTENT
MARKETING
AS A SERVICE BROUGHT TO YOU BY
THAT ENGAGES MAIMONIDES
A COMMUNITY
WITH AN ONGOING,
CONTENT-CENTRIC
APPROACH
CORE PROGRAM: BRANDING WITH CONTENT
Hospitals across the nation utilize Physicians Practice
to deliver a trusted resource that physicians value – and
including hospital content within the journal and website
leverages the engagement, cultivating sustainable
relationships with area physicians
45. BRANDING WITH CONTENT
UBM Medica
CONTENT SERVICES
• Enhance your own website with content
from UBM Medica content brands
• Choose from practice management and
clinical content, include specialty thera-
peutic areas such as Oncology, Psychiatry
and Women’s Health
• Embed Physicians Practice’s Practice Man-
agement Tips Video segments for a high
engagement experience
• SEO-friendly: meta data augmented with
localized references to help discoverability
• Social media-ready: Content delivery
includes suggested Tweets for your own
Twitter account
46. BRANDING WITH CONTENT
briefing CENTERS
1. Up to 20 supporting assets
2. Chat tools promote
instant feedback and
conversations
3. Social media integration
extends reach
• Engaging, easy to implement envi- • Multiple sections host content and • Hosted on a UBM Medica site with
ronment provides an interactive op- engagement tools periodic emails and banner units
portunity to focus on key messaging • Ideal for physician liaison updates deployed to market area physicians
and KOL presentations
• Vcards exchange, registration and
reporting drive list development
47.
48. BRANDING WITH CONTENT
digitalMagazines
• Up to six feature-length
articles from UBM Medica
content brands
• Any number of articles,
multimedia assets, etc. from
your own content archive
• Presented in a download-
able app format optimized
for tablet display
• “Now Available” audience
reminder sent to market area
physicians via email and
onsite banners across the
UBM Medica Network at
scheduled content updates
50. RELATIONSHIP MARKETING
email SERIES
• Custom newsletter series leveraging your
supplied content links
• Shallow design encourages links back to
your site (or hosted page on UBM Medica
site, optionally)
• Content segmentation available: i.e., target
referrers, splitters, and non-referrers with
different content features or call to action
• Opt-in prominently featured to cultivate list
development
P # of emails opened
P# of clicks on
email, by link
P Opt-in Registration
Data and/or Click to
Contact (provided weekly
with Medica hosted
registration form)
Cultivate an ongoing communication channel that
highlights CME offerings, new faculty appointments,
new service offerings, and referral information
52. COMMUNITY/CONVERSATIONAL
DIGITAL SELF-
EXPRESSION
& CONNECTION
PLATFORMS
THE EXISTING SOCIAL WEB PROFESSIONAL NETWORKS STRUCTURED COMMUNITY
Such as: Such as: FEATURES:
Facebook ning-based sites such as • Community Voices/Editors
NeuroNet and radRounds
Twitter • KOL video
LinkedIn
YouTube • Reference
Usually, fully dependent • Classroom and Games
Highly trafficked on user-generated content • Tools
Good APIs and participation — old
threads and short threads Scheduled, continual
Real-time (FB/Twitter) compromise vitality content updates
Restrictive, templated Expert moderators ensure
interface content quality and topic
Community content relevancy
features often disabled Embraces user-generated
to meet regulatory content in a controlled,
responsible method
53. COMMUNITY/CONVERSATIONAL
Interactive
Bylined Case
Expert Reviews
Blogs
Edu-Game(s)
Patient
Resources
Accredited
University
UBM MEDICA
STRUCTURED
COMMUNITY
EXPERT
MODERATORS
54. Leverage the unique benefits of social media with
a PROFESSIONAL PEER EXCHANGE
for community physicians
• Improves quality of care through
sharing of best practices for
optimizing patient outcomes
• Provides opportunity for
employed physicians and non-
employed physicians to interact
• Demonstrates leadership within
the community, yet minimizes
risk and manages cost
• Measure engagement —
immediately and over time —
with metrics and qualitative
research.
“Physicians frequently use their colleagues as a source of
information in the diagnosis and treatment of patients.”
–Wolters Kluwer Health 2011 Point-of-Care Survey
55. SUPPLEMENTS
JOURNALS Providing multiple touchpoints
to increase collaboration, optimize
SPECIAL ISSUES
PRINT care and drive referrals
D
IG
SPECIALTY PROFILE TARGETING
IT
A
E-MAIL PROGRAMS
Physician ACCESS
L
IMMERSIVE ENVIRONMENTS
VIRTUAL EVENTS
C
S
U
PUBLICATIONS
T
O
LIVE EVENTS M
DIGITAL CONTENT ENVIRONMENTS