This document discusses oncologists' use of YouTube and pharmaceutical companies' engagement on the platform. It notes that over 60% of oncologists watch professional videos online and the YouTube channels of two medical organizations have over 1 million views. Nearly 100 pharmaceutical companies have launched YouTube channels engaging at various levels. YouTube is partnering with pharmaceutical companies by providing account reps to address regulatory needs and updating templates to better display drug information. The document provides details on YouTube's plan to migrate channels to new templates in February, April and June 2013 and advises contacting the company to launch a brand's YouTube channel or get guidance on migration.