The document dispels common myths about oncologists' technology use, revealing that many regularly use multiple devices, with smartphones being the most influential. Additionally, oncologists express interest in more mobile-friendly content from pharmaceutical companies, yet they prefer accessing professional videos on desktops. A small percentage regularly prescribe medical apps to patients, indicating a cautious approach to mobile health technologies.

1. Separating Fact from Fiction
Oncologists and Cross Screen Marketing
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2. Source
The findings in this slide deck are from DIG™ Mobile Oncologist
(released in Q4 2013 to clients).
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3. Myth #1
Ummm … oncologists are too
busy to use anything other
than a desktop PC, right?
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4. Fact #1
38%
of oncologists report they use four
devices on a regular basis (desktop, laptop,
tablet, phone).
28% report they use three devices and 14%
report they use two devices.
Only 18% are only using one device.
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5. Myth #2
Ummm … the desktop still
has the greatest impact
and influence, right?
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6. Fact #2
Among devices used for professional
purposes, oncologists report they use their
(40%)
smartphone the most often
and their smartphone has the greatest
(35%)
influence
on their practice
and clinical decision-making.
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7. Myth #3
Ummm … if they have a
phone they are just looking
up medical terms, right?
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8. Fact #3
What are the top apps on a smartphone or tablet?
72%
of oncologists report they use
YouTube. 57% report they use Facebook. Only
10% of oncologists report they use Twitter today.
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9. Myth #4
Ummm … ok, so they want to
do everything on their phone?
Including video, right?
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10. Fact #4
Despite the preference for mobile overall, oncologists
still prefer to access professional
video on their desktop
– with their tablet a close second.
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11. Myth #5
Ummm … they definitely don’t
want anything from
pharmaceutical companies, right?
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12. Myth #5
62%
of oncologists state they are
interested in more content from pharmaceutical
and device companies tailored to mobile devices
- today.
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13. Myth #6
Ummm … oncologists have a
strong preference for apps, right?
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14. Fact #6
Mobile web or app? It’s a tie. Oncologists are split
with regard to their preference for mobile web or an
16%
app to access professional content. Only
report no preference for mobile web versus app.
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15. Myth #7
Ummm … ok, but they are
actively telling all their patients
to use medical apps, right?
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16. Fact #7
12%
Only
of oncologists report they
regularly “prescribe” apps on their smartphone to
their patients (that they can use on their own).
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17. Don’t Be a “Lumbergh” – Get the Facts
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