MET Mumbai, a top 10 management college in Maharashtra, wanted to promote its postgraduate programs through digital channels to reach potential students aged 20-24 in Mumbai, Pune, Navi Mumbai, and Thane. The college launched a targeted digital campaign on YouTube, Orkut, and Facebook focusing on interests like marketing, branding, and finance. The successful campaign generated over 60 million impressions with a low cost-per-click and resulted in more than 2,500 student registrations within two months.

1. Nissan Sunny Launch
– MET Mumbai, one of the top 10 management colleges in
Maharashtra wanted to reach out to their audience via the
digital medium & inform them about the Post graduation
courses available.
– Generate interest and drive registrations
The Brief:
MET

2. Nissan Sunny Launch
– Hyper geo targeting for age group between 20 – 24 within
– Interest – Marketing, Brand Building, Finance and more
– City - Mumbai, Pune, Navi Mumbai, Thane
– Platforms used:
• Youtube
• Orkut
• Facebook
The Strategy
MET

3. Nissan Sunny LaunchThe Creative
MET

4. Nissan Sunny LaunchScreenshots
MET

5. Nissan Sunny LaunchScreenshots
MET

6. Nissan Sunny LaunchScreenshots
MET

7. Nissan Sunny Launch
– Campaign served more than 60 Mn impressions
– Campaign Avg CPC less than Rs. 13
– Over 2500 registrations from in two months
The Outcome
MET
Over 2.5K
registrations
in 2 months