Goodwyn Tea is a Kolkata-based tea manufacturing startup that wanted to spread brand awareness and collect online orders for their direct-to-home tea range. Their strategy involved using performance-based platforms like Google Search, Facebook ads, and Google Display Network. They also revamped their website to elevate the brand and implemented a simple 3-step purchase process. This led to a 200% increase in website traffic and over 1000 monthly subscriptions/bookings, with a 0.3% click-through rate on Facebook ads.

2. Goodwyntea
BRIEF Goodwyn
Tea
Goodwyn a Kolkata based tea manufacturing start
up wanted to spread awareness about the brand &
collect orders online for their range of direct to
home tea.
USP: Goodwyn Tea is freshly packed and shipped
across to the consumer straight from the factory.

3. STRATEGY Goodwyn
Tea
As a start up the budgets were constrained so we
decided to use only performance based platforms.
Google Search
Facebook ads
Google Display network
We also revamped their website to attain a certain
brand elevation & implemented a 3 step purchase
process on their website.
Goodwyntea

4. CREATIVES Goodwyn
Tea
Goodwyntea

5. Simplify the online tea buying process to a more clutter-free user interface.
Challenge

6. Buying tea is now possible right from the Home Page in a few clicks.

7. Online Purchase of Tea-Sets with a wide variety to choose from.

8. Purchase of tea-related gift items on the website is possible

9. Virtual gallery consisting of pictures from Assam tea gardens.

11. User Registration page before purchasing the products

12. Product segregation further simplified the entire process of purchasing

13. Pictorial and interactive posts on FB Page

14. Driving FB Traffic to website through posts.

15. OUTCOME Goodwyn
Tea
Website traffic Jumped by 200 %
Over 1000 monthly subscriptions/bookings
Goodwyntea
0.3%
CTR