What do we offer - Online Reputation Building - Online Customer Services - Influencer Engagement - Social Media Management - Crisis Management

1. We believe all social platforms only make sense when they make sense to
your business. We often find reason through public sentiment online and
constantly ask ourselves how effective engagement could mean better
business for you. We are the initiator's of change. We change the way your
customers connect with the brand to help you increase your brand loyalty.
WEHUMANISEBRANDS
Credentials

2. - Online Reputation Building
- Online Customer Services
- Influencer Engagement
- Social Media Management
- Crisis Management
What do we offer

3. Launched
operations
in 2008
Initiated the social media
listening practice at ICICI
Bank in 2008
Conducted online brand
perception audit for KFC
India in 2009
Created Microsoft’s X Box
Facebook community that
won the
BBC campaign India
award for best loyalty
campaign in 2010
Started work with Lenovo
Worldwide in 20 countries
and over eight languages
in 2010
Created online brand
presence and initiated
social engagement for SBI
Cards and Kingston
Technology in 2011
Created online brand
campaigns for Wrangler
Denim’s engagement with
the biking fraternity in 2011
Created the first employee
contributor community at
HP – ITO in 2012
Created more than 150
mentions for Hudson
Canola Oil by reaching out
to online influencers in 2013
Launched Femina Believe
and helped them connect
with audiences in 2014
Launched TrulyMadly.com
(a dating service) with the
very well received
Breaking Stereotypes
Campaign in 2014
Managed Lenovo’s Social
Media Accounts in The UK,
France & Germany in 2014
Created and conducted
the End Violence - Phase II
campaign for UNICEF in
2014
Enhanced Tetra Pak's
social media presence
and created brand
advocates for them in 2015
Created Online brand
presence and contests for
InFocus and Coolpad
(both smart phone brands)
in 2015
Consulting for a JK Paper in
India in 2015
Creating content and
social media
management for Near.in
(a services aggregator)
in 2015
Setup and managed Tetra
Pak's Online Reputation
Management Practice in
2016
Took over JK Paper’s social
media presence and
helped them engage with
consumers and specific
audience segments in 2016
Kicked off a digital talent
practice, now also helping
companies build their own
digital teams. Clients in e-
commerce, start ups and
established businesses new
to digital. 2016
2008 & 2009 2010 & 2011 2012 & 2013 2014 & 2015 2016 & 2017
Our Journey
Setup and managed Bajaj
Allianz's Online Reputation
Management Practice in
2011
For Disney’s Bindaas
Channel we analysed and
reported over 4000
conversations for their two
Web Series in 2017
Developed and Managed
the #swtichtopaper
campaign to support the
Plastic Ban across India for
JK Paper in 2018
2018
Continued to manage
Social Media
Management for JK Paper
and monitoring for
TetraPak in 2017
Started managing
Monitoring and Response
for VLCC Wellness and
Personal Care in 2018
Continued to manage
Tetra Pak's Online
Reputation Management
Practice in 2018
Continued to manage JK
Paper’s Social Media in
2018

4. Case Studies
Discussing a few cases over the years.

5. UNICEF 1st of 7
- Phase II of the EndViolence against the children.
- Reached 2.5Mn people using the phrase #ItStartsWithMe and leveraging celebrities.
- Created “A-Z of Abuse” series and even trended on Twitter on Girl Child Day.
- Fans (Facebook) and Followers (Twitter) increased by 25000 and 200.

6. Truly Madly 2nd of 7
- Launched Truly Madly, India’s first matchmaking website and app.
- 20x increase in registrations from April to May 2014 & 17X increase in website sessions.
- 21X increase in number of users on the website.
- Widespread coverage across online and print media.
- Featured as one of the best social media campaigns for 2014 by Lighthouse Insights.

7. Lenovo Worldwide 3rd of 7- Managed the launch of the Idea series across US, South America, Europe & Asia.
- Created social media pages and managed content across 20 markets worldwide.
- Successfully created the brand perception of the brand from business to consumer.
- Managed complete social media platforms and consumer feedback in the UK, Germany
& France.

8. Bajaj Allianz 4th of 7
- Handled and neutralised more than 5500 complaints since 2012.
- Initial response turn around time was brought down from 5 to 2 hours within 6 months.
- 18% increase in positive sentiment across all platforms within 6 months.
- Connecting with the customer to humanise the brand.
-

9. Tetra Pak 5th of 7
- Challenges were to connect with the end consumer and engage and bring value to
their existing customers such as Coca Cola, Amul, Pepsi, etc.
- Campaigns such as “Protects What's Good” engaged consumers emotionally and
reinforced that Tetra Pak stands for quality and 'protecting the good’.
- We manage both customer & business queries for the brands. Notifying and
suggesting recommended course of action.

10. Bindaas’ Web Series 6th of 7
- Disney’s channel Bindaas wanted us to to understand audience perception around
the Girl in the City and The Trip web series.
- A special audience Sentiment, Emotion and Technical details of the series were
analysed and insights drawn.

11. VLCC 7th of 7
- Social Media monitoring and response for VLCC Wellness and Personal Care.
- Managed the customer conversations for VLCC on platforms such as, Facebook,
Twitter, Instagram, Google MyBusiness Pages, Google Play Store, YouTube, Third Party
Forums
- Managed a 7-days-a-week, 16-hours-a-day monitoring and response service for VLCC.

12. Services in Detail
Online Reputation Building
Real time brand tracking
Suggesting areas to further brand equity
Notifying Crisis issues and recommending actions
Online Customer Services
Creating response teams to manage each open customer
platforms
Defining suggested responses and getting team approvals
Defining FAQ based response strategies
Influencer Engagement
Identifying relevant influencers
Tracking them dynamically
Mapping the influencer universe based on interests,
influence level, motivation etc.
Reaching out and engaging with them meaningfully
Social Media Management
Platform Management
Search Engine Optimisation
Online Media Buying
Web Analytics
Email Marketing
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Crisis Management
Mapping the ecosystem of probable scenarios
Creating content and response strategy for each
scenario
Establishing stand by teams to act in crisis situations

13. www.drizzlin.com
hello@drizzlin.com
Speak To Us
Our experience spreads across industry sectors, countries and languages.
We have worked with over 100 clients in Financial Services, Consumer Electronics, Retail and FMCG.