Social Media & Phonethics
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The document discusses the rise of social media and how characters can be used effectively within social media. Key points: - Social media is centered around creating, sharing, and collaborating user-generated content. - Characters are well-suited for social media as they can have a presence on multiple networks, drive engagement through stories and interactions, and increase traffic to other sites. - Several examples are given of brands that successfully used characters on social media to generate awareness, drive traffic to their sites, and create dialogue.
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Social Media & Phonethics
- 2. Rise of Social Media • The rise of the new media in the last year has been primarily the rise of social media • Terms like CREATE, SHARE & COLLABORATE now layer the new media share • User Participation is paramount in Social Media and its distribution
- 3. Characters on Social Media • Characters are versatile • Characters are idea for Social Media • Characters can have: – A Face on Facebook – Content on Youtube – Interactive Content – Make Friends – Generate Dialogue on Networks and Forums – Drive Traffic to site
- 4. Use Social Media to… Create Awareness Generate Traffic Create Dialogue Interactivity
- 5. Create Awareness Hindustan Times NIITDHL
- 6. Brand – WIN WIN Offer on the Mumbai HT Objective – Make people read HT & search for Hidden Clues in the newspaper & send an SMS to win a car every week. Targeting Mumbai city Solution – Mumbai’s Bindass Attitude was best reflected in characters ‘Bhai & Sirkit’ in an animated viral Result – The viral received 25000 views in just the first 2 weeks of the campaign USE CASE: HINDUSTAN TIMES
- 8. Create Dialogue Tata Motors Sumo Grande Sony Tv Champion Chaalbaaz Tourism New Zealand
- 9. Brand – Sumo Grande Objective – To create awareness & consumer interaction around the launch of the Tata Sumo Grande in the online space. As a new variant in UV category, the USPs of the vehicle needed enunciation Solution – Character Arun Kumar, pen name for an Ex-Writer for Auto Mag – Top Gear Result – Branding activity morphed into a conversion tool as 2 cars were bought & blog received 48000 views in 30 days!! USE CASE: TATA MOTORS (Sumo Grande)
- 11. Grande Launch covered on the blog Widgets on the blog
- 12. Interactivity e - Comic Book Website 3D Experience Facebook App Comic Writer Flash Game
- 13. Facebook Application – Comic Writer