Simplify360 has brought for you ten noteworthy social media campaigns of 2014 from India. We have chosen these campaigns not only on the basis of reach but also on the basis of underlying thought. Some of the campaigns are done by major brands but there are few examples where you will see how small brands have utilised the power of social media in its truest sense. Please go through the deck and share with us your learnings.

1. 10
Noteworthy Digital Campaigns of 2014 from India

2. What makes these campaigns noteworthy?
We selected these campaigns as we felt like the brands/people who started these managed to hit two birds with one stone.

3. The Coolest Interview Ever
HCL Technologies launched this cool campaign in Feb’2014. Banking on its employees-first and customer-second philosophy, this campaign added a new dimension to HCL’s brand image.
The hash tag #CoolestInterviewEver trended for 4 days straight in India and garnered a lot of attention
Unique Selling Point
Who’d have thought that an organization as big as HCL would ever conduct a real job interview on twitter.
Click on the logo to know more about the campaign

4. Breaking Stereotypes – Trulymadly.com
This was a campaign which is quirky, simple and in the end made a lot of sense to everyone. Real individuals from all walks of life expressed themselves openly which led to this beautiful campaign.
This campaign is an example how simple ideas coupled with brilliant execution can drive huge numbers for your brand.
Unique Selling Point
Trulymadly.com with the help of crowd sourcing brought out real content to its audience.
Click on the logo to know more about the campaign

5. Permanent Roommates – Commonfloor.com and TVF
A brilliant example of how branded video content strategy can boost brand recall. Commonfloor.com tied up with The Viral Fever (TVF) Media Labs, to accelerate customer engagement.
The episodes are already generating huge traction from the audience. It is a series of 6 web-episodes.
Unique Selling Point
Their content is genuine, they know how to engage with their audience – What else you need to rock the social media space 
Click on the image to know more about the campaign

6. Red Bull FlugTag
22Feet Tribal Worldwide executed Red Bull’s premier campaign in India for the first time, hosted in Bangalore. Around 31 teams participated in this campaign where they launched their hand-made flying machines.
There was also a GIF booth at the event - Where people came to the booth and got GIFs clicked of themselves which went on their social platforms.
Unique Selling Point
It gave people a real platform and wings to showcase their talent and become a part of Red Bull’s legacy.
Click on the image to know more about the campaign

7. Rice Bucket Challenge
Ms. Kalanidhi, a lady from Hyderabad, Andhra Pradesh (India) replaced ice with rice and revolutionized the entire thought
“Cook or buy one bucket of rice or Biryani and feed the poor in your locality. If you cannot take this challenge, donate medicines worth Rs 100 to the nearest government,” Kalanidhi wrote on her Facebook page.
Unique Selling Point
We have never seen such a brilliant example when it comes to utilizing an ongoing trend to promote such a noble cause.
Click on the image to know more about the campaign

8. #TridentSocialHotel Campaign
Hotel Trident at BKC, Mumbai hosted this campaign for two days. In this activity, they invited three social media Influencers to take part where they have to stay in the hotel for two days and use all the facilities of the hotel by using the hash tag #TridentSocialHotel using Twitter and Instagram.
This was a welcome break from usual hash tag contests we see brands doing normally.
Unique Selling Point
The perfect example of Influencer Marketing coupled
with fun activities.
Click on the image to know more about the campaign

9. My Nat Geo Cover Shot
This campaign could be called as a Holy grail of opportunity where they can get their shot featured on Nat Geo Magazine’s cover.
All one has to do is to upload the picture through NatGeo’s Facebook Page with the help of an App
Unique Selling Point
Sometimes incentives can work wonders and,
that’s what happened here. As simple as that!
Click on the image to know more about the campaign

10. #HealthyIsEnjoyable
Here Maggi Noodles urged its audience to share their breakfast selfie with the hash tag #HealthyIsEnjoyable in order to promote its new Oats variant.
The best part about this campaign was the hash tag - #HealthyIsEnjoyable – Maggi Noodles has tried to changed its perception of being a unhealthy snack item to a healthy option thereby instilling a positive feeling that it is a healthy eating option.
Unique Selling Point
Brands should always go for an indirect approach for promoting their product/service. It always helps!
Click on the image to know more about the campaign

11. #BangBangChallenge
Hrithik Roshan, for promoting his upcoming movie Bang Bang gave other Bollywood celebrities challenges through his twitter account which drew some really amazing response from the Twitteratis.
One challenge, which was done by Ranveer Singh, was picked up by many media outlets which led to positive buzz about the movie
Unique Selling Point
Brands should always go for an indirect approach for promoting their product/service. It always helps!
Click on the image to know more about the campaign

12. So, what did you learn?
Please share with us.

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