Digital Quotient provides mobile-first digital marketing solutions in India. They focus on going mobile, getting social, and disseminating video and multimedia content. Their solutions include rich mobile apps, social media management, SMS/IVR services, and responsive web design. Some examples of their work include developing a mobile app for PVR Cinemas that contributes significantly to ticket booking revenue, an augmented reality app for a newspaper that saw over 200% higher usage than expected, and an SMS/IVR system for Monsanto that allows them to communicate with over 3 million customers per month. Digital Quotient's strategic pillars include creativity in solutions, scalable technology, and analytics-driven optimization and reporting.
Apps for Universities, Colleges and SchoolsInstappy
If education is a business (novel one at that) here is why the mobile presence needs a personality.
Instappy is the simple-to-use and built-for-success platform which develops your app idea into a mobile reality. Instappy is for businesses and individuals alike; our goal is to turn your audience's smartphones and tablets into windows of opportunity for you. You can retain your customers, engage with prospects, increase your revenue, and sell on mobile using your very own branded mobile application.
Instappy is loaded with features that, until now, were almost always exclusively available only with full-scale development effort.
Get yours at www.instappy.com
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
K Cube Ventures is the leading early stage venture capital firm in South Korea. Learn more about our portfolio companies and what we do by viewing our 2014 Media Kit.
Website: http://kcubeventures.co.kr/en/
thunder::tech President Jason Therrien presented at the Independent Practitioners Group in April 2011 on mobile marketing. Enjoy this presentation that discusses important mobile marketing issues such as marketing integration, content delivery, user interface and the growing trend of mobile usage.
Apps for Universities, Colleges and SchoolsInstappy
If education is a business (novel one at that) here is why the mobile presence needs a personality.
Instappy is the simple-to-use and built-for-success platform which develops your app idea into a mobile reality. Instappy is for businesses and individuals alike; our goal is to turn your audience's smartphones and tablets into windows of opportunity for you. You can retain your customers, engage with prospects, increase your revenue, and sell on mobile using your very own branded mobile application.
Instappy is loaded with features that, until now, were almost always exclusively available only with full-scale development effort.
Get yours at www.instappy.com
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
K Cube Ventures is the leading early stage venture capital firm in South Korea. Learn more about our portfolio companies and what we do by viewing our 2014 Media Kit.
Website: http://kcubeventures.co.kr/en/
thunder::tech President Jason Therrien presented at the Independent Practitioners Group in April 2011 on mobile marketing. Enjoy this presentation that discusses important mobile marketing issues such as marketing integration, content delivery, user interface and the growing trend of mobile usage.
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
People carry their smartphones everywhere and all the time, so they are connected with the world always. To reach the mobile consumer you need to be present on their smartphones.
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
Apps for Restaurants, Diners and Bakeries Instappy
If you are targeting customers with great taste, show them you have great taste.
Food is a visual medium, and like any other marketing initiative your app must appeal to the senses. Simply put it must look fantastic, be intuitive and most importantly bring the cuisine you serve to life at your customers fingertips.
Get yours at www.instappy.com
Retail Apps: Take your local business global.Instappy
Got something to sell? Take your business to the next level with a dedicated retail mobile app or showcase your products with a dedicated mobile catalogue app. Provide your customers the convenience of purchasing your products at their fingertips. Whether you own an export house, a niche fashion boutique, a superstore, or an exotic pet shop, your mobile commerce store is instantly ready with Instappy. You get run-time report generation to analyse and strategise product catalogue, along with inbuilt tools like unlimited push notifications to drive promos and offers.
Get yours at www.instappy.com
http://www.ehppbuilder.com/ At EHppbuilder we provide the best service in apps design and development. We know what it takes satisfy your cravings as far as your app building requirement is concerned. At EHppbuilder, it does not take us months to get your app done with an astonishing user experience because we have a team of seasoned and experienced app developers who are ready to work as part of your team for a fast delivery..
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
The new 360* hyper-connected marketing communication
Mobile has changed the way people watch TV and expose to Advertising. Are you ready? Is your brand ready?
The mobile movement has stunned the world, and mobile consumption is supporting the growth of video content. People are adapting very quick to this new reality, finding their own ways to make videos not only more comfortable to watch - but more portable, more functional and more useful for them. Bye bye Television set..
DMSA iIS THE NEW MARKETING MIX
DMSA is a new model of marketing-mix which is relevant today to hyper-connecting brand to the right audience, at the right time with the right “how to say”.
The workshop is to equipped brand marketers with the knowledge, skills, structure and attitude to help them & their brands thrive in the digital age.
DMSA (Digital, Mobile, Social Activation) was initiated to replace the irrelevant ATL/BTL and twist it out to become the 360* hyper-connected digital channels by delivering meaningful marketing connections.
DMSA will explores new ways by collaborating Digital Platform - Mobile Technology - Social Enablers that can help brands thrive in a digital world. We will together develop DMSA marketing campaigns and experiences that we hope people will love, remember and share.
In the other sight, DMSA is providing inspiration to everyone shaping the future of advertising. We are in the age of creative revolution when everything changed simply by partnering up Ideation, Creative and Technology.
Today, the best Advertising isn't Advertising.
Anything that can make meaningful connection,
is the best Advertising.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
People carry their smartphones everywhere and all the time, so they are connected with the world always. To reach the mobile consumer you need to be present on their smartphones.
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
Apps for Restaurants, Diners and Bakeries Instappy
If you are targeting customers with great taste, show them you have great taste.
Food is a visual medium, and like any other marketing initiative your app must appeal to the senses. Simply put it must look fantastic, be intuitive and most importantly bring the cuisine you serve to life at your customers fingertips.
Get yours at www.instappy.com
Retail Apps: Take your local business global.Instappy
Got something to sell? Take your business to the next level with a dedicated retail mobile app or showcase your products with a dedicated mobile catalogue app. Provide your customers the convenience of purchasing your products at their fingertips. Whether you own an export house, a niche fashion boutique, a superstore, or an exotic pet shop, your mobile commerce store is instantly ready with Instappy. You get run-time report generation to analyse and strategise product catalogue, along with inbuilt tools like unlimited push notifications to drive promos and offers.
Get yours at www.instappy.com
http://www.ehppbuilder.com/ At EHppbuilder we provide the best service in apps design and development. We know what it takes satisfy your cravings as far as your app building requirement is concerned. At EHppbuilder, it does not take us months to get your app done with an astonishing user experience because we have a team of seasoned and experienced app developers who are ready to work as part of your team for a fast delivery..
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
The new 360* hyper-connected marketing communication
Mobile has changed the way people watch TV and expose to Advertising. Are you ready? Is your brand ready?
The mobile movement has stunned the world, and mobile consumption is supporting the growth of video content. People are adapting very quick to this new reality, finding their own ways to make videos not only more comfortable to watch - but more portable, more functional and more useful for them. Bye bye Television set..
DMSA iIS THE NEW MARKETING MIX
DMSA is a new model of marketing-mix which is relevant today to hyper-connecting brand to the right audience, at the right time with the right “how to say”.
The workshop is to equipped brand marketers with the knowledge, skills, structure and attitude to help them & their brands thrive in the digital age.
DMSA (Digital, Mobile, Social Activation) was initiated to replace the irrelevant ATL/BTL and twist it out to become the 360* hyper-connected digital channels by delivering meaningful marketing connections.
DMSA will explores new ways by collaborating Digital Platform - Mobile Technology - Social Enablers that can help brands thrive in a digital world. We will together develop DMSA marketing campaigns and experiences that we hope people will love, remember and share.
In the other sight, DMSA is providing inspiration to everyone shaping the future of advertising. We are in the age of creative revolution when everything changed simply by partnering up Ideation, Creative and Technology.
Today, the best Advertising isn't Advertising.
Anything that can make meaningful connection,
is the best Advertising.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
I made resume ini shareable format (PDF) from article Tangui Catlin, Jay Scanlan, & Paul Wilmoot (they are from McKinsey) titled "Raising Your Digital Quotient".
I hope this file can be shared to anyone that need it. You can read how McKinsey can estimates your company related to DQ (Digital Quotient).
---------------------
With the pace of change in the world accelerating around us, it can be hard to remember that the digital revolution is still in its early days. Massive changes have come about since the packet-switch network and the microprocessor were invented, nearly 50 years ago. A look at the rising rate of discovery in fundamental R&D and in practical engineering leaves little doubt that more upheaval is on the way.
For incumbent companies, the stakes continue to rise. From 1965 to 2012, the “topple rate,” at which they lose their leadership positions, increased by almost 40 percent1 as digital technology ramped up competition, disrupted industries, and forced businesses to clarify their strategies, develop new capabilities, and transform their cultures. Yet the opportunity is also plain. McKinsey research shows that companies have lofty ambitions: they expect digital initiatives to deliver annual growth and cost efficiencies of 5 to 10 percent or more in the next three to five years.
Danske Medier, the association for Danish Broadcasters and Publishers, invited me to speak at App Day 2015.
25 Million Downloads is a combination of analysis, insights and real examples that should help anyone who is looking to understand how to acquire the right kind of users for their mobile app.
Presentation on App vs Web. Details:
- Pros and Cons of Apps
- Pros and Cons of Web
- Key questions to consider when choosing one or the other
- Examples of multi-platform brands
- Short case studies on Facebook, Fandango, Yahoo!
- Comparison of key data on key mobile platforms.
Learn How Mobile Marketing Can Work For Youjaadedios
A presentation done by Telos Media Works and Millward Brown Beijing, sharing challenges and learnings on how to make mobile marketing relevant and measurable.
We are a digital agency offering mobile, software & online marketing services successfully for last 7 years to over 100 clients in India, US & Singapore.
Capture Renters & Retain Residents Through Popular New Media Channels: The Po...ktamira
With vacancies on the rise around the country, it is more critical than ever to incorporate new technology and media channels into the marketing mix to keep vacancies filled. During this presentation, participants will walk away with a comprehensive understanding of how to reach new renters through mobile technology and online video as well as how to building stronger connections with current residents—and turn them into ambassadors for their apartment community—through the most popular social networking sites.
Rich Social: Not Your Grandfather's Rich MediaClosed
Social media has become a significant part of marketing strategies across all industries - social marketing budgets are projected to double over the next 5 years. As the top Internet activity, Social is an avenue that marketers need to not only recognize, but understand how to blend into their marketing strategies to best suit their brand's needs.
In this webinar deck, learn the most effective methods of building, managing and optimizing your social campaigns.
Audience Marketing is a natural progression in the arena of Performance Marketing that allows marketers to reach out to consumers using the power of Big Data & Analytics. Audience Marketing involves classification of consumers into smaller sub segments based on not just one digital aspect of their life but through a combination of multiple digital activities they engage in (web, mobile, social, commerce, multimedia, etc)
Digital Quotient, from the house of Hindustan Times Media Group, is a team of over 130 professionals experienced in the mobile solutions space and the recently acquired premier social media agency, Webitude.
A study of effectiveness of mobile ads & smarphone consumer attitude towards itVijayendra Dwari
In this report author attempt to discuss in detail the direction in which Mobile Advertising is heading in India and try to establish consumer attitude towards acceptance of Mobile advertising. Further we try to establish how effective this medium really is vis a vis consumer mind space.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. // The Indian Digital Landscape
Mobile Explosion
Internet on Mobile already higher than on
Desktop. Further increase expected as
Smartphone penetration increases, 4G
revolution comes about.
Social Media Explosion
Facebook to grow to 90 m users by end 2013.
Linkedin, Twitter also showing high growth rates.
Go Mobile, Get Social…
Online Video Megatrend
Videos – key category for high speed networks
and mass audience accessibility.
Youtube, now second highest ‘social’ channel
expected to end 2013 at 45 m users
3. // DQ Strategy : Go Mobile, Get Social…
A Rich Range of Mobile
Solutions across various
platforms
MOBILE – FIRST
Thinking & Execution
Powered by recently
acquired premier
social media agency,
Webitude
SOCIAL MEDIA
Focus
Video & multimedia
content dissemination
and monetization
VIDEO
Capabilities
From Conceptualization to Execution to Analytics
4. // DQ Solutions
Rich User Experience to drive brand memories
Interactive products that work on both Mobile
& Desktops
Driving trial and repeats
Full agency services, apps, analytics
Massive Outreach, customer service
Targeted reach -Social Media, Online, Mobile
5. Beauty and
Personal Care
Retail and Home improvementTravel and Hospitality
Technology
Education and Online Services
Special Events
Food
Mobile and
Telecom
Consumer
Durables
Auto
FMCG
// Our Clients
6. // Mobile Application – PVR Cinemas
Challenge
To provide consumers with an on-the-go
solution for movie decision making and
ticket booking
Solution
An Interactive mobile application for all
key operating systems - with key features
of search, selection, booking and payment
Result
One of the highest downloaded and most
widely used movie applications in the
country, contributing a significant
percentage of PVR’s ticket booking revenue
7. // Augmented Reality – in Hindi belt
Challenge
To connect with the growing population of savvy
young readers in the Hindi Heartland
Solution
The Hindustan New Year Bioscope property on
showcasing key events of 2012 across
Sports, Bollywood, Lifestyle using
slideshow, images, audio and video for an
interesting AR experience for users.
Cloud computing and AR technology allowed for
delivery despite low-speed 2G environment.
Result
App usage more than 200% of expectations.
Higher connect with younger audience, and AR
technology being repeatedly used by Hindustan
8. // Facebook Management - Cleartrip
Challenge
Establish the Cleartrip FB page as a major
platform for direct consumer connect, and use it
as a source of leads for actual ticket bookings.
Solution
A Creative yet Analytical approach to building
the fan base through media planning, and a
strong focus on ways to keep the audience
engaged. Intelligent content planning with
information on getaways followed by relevant
offers maximized interaction rates and
conversions.
Result
Facebook for Cleartrip has the lowest Cost-per-
action of platforms . The engagement rate for
the page is the highest in the industry, beating
Yatra, MMT and Ibibo.
9. // Social + Outdoor – Intel Virtual Diya
Challenge
Use the occasion of Diwali to communicate
Intel’s positioning in a clutter-breaking way
Solution
A Facebook application integrated with an
on-site LED screen at Ambience Mall, Delhi.
Every wish sent over FB, SMS or on-ground
would cause one pixel of the Diya to light up
in real-time.
Result
Over 30,000 wishes sent in a period of one
week alone. Positioned Intel as the ‘Visibly
Smarter’ choice.
10. // SMS/IVR Solutions - Monsanto
Challenge
Agro-products company Monsanto had challenge
communicating their products to their customers i.e.
farmers, due to connectivity and language barrier issues.
Solution
Development of a large-scale IVR system for outbound
calling in multiple languages. Over 150 different types of
recordings using a combination of languages, voiceover
artists, music created and tested s. More than 3
million calls are generated per month, allowing
for inputs to take opt-ins about interest in specific
products - which formed a large base for lead
generation.
Results
Monsanto has used this system for more than 3
years, with calling per month increasing each year. It is
now the primary mode of communication with its
customers.
11. //SMS/IVR – SpiceJet Airlines
Challenge
Spicejet needed a reliable means to communicate
real-time information to passengers – flight
delays, confirmations, cancellations, other
information.
Solution
A scalable SMS/IVR system designed in a
templatized fashion, wherein variable inputs are fed
in through a bulk upload process, resulting in mass
yet one-to-one customized messaging in real time.
Back up systems are also in place for the same to
ensure no break in service delivery, along with
analytics on success rates of deliveries/calls.
Result
More than 3 million customer touches every
month. Spicejet has used the system to
communicate with its customers for the last 3
years, and a 99% uptime has been consistently
maintained.
12. //Social Media Amplification: HT No TV Day
#htnotvday
Challenge
To create virality, excitement and drive user
participation in the annual event
Solution
Use of Social media (Facebook and Twitter) in
innovative ways, from pre-launch to post-launch
amplification. Several contests were run,
including a Treasure hunt, NO TV Day memories
and Most memorable journeys.
Results
Twitter – Worldwide and India trending @ #1
Facebook – 3 lakh plus interactions and 90,000
fans addition
1,500 people submitting their pictures, poems and
memories
Recognized as Top 10 best social media campaign
in India
13. 13
//Responsive Web Design: For Fever 104
Challenge :
To provide a mobile and digital connect to a
radio station, whose audience is normally on
the move. Provide value add to its unique
content of DJ speak and Events
Solution :
Responsive website Fever.fm that provides
consistent, seamless experience across
multiple devices from phones to tablets to
personal computers.
Easy reading and navigation with a minimum
of resizing, panning, and scrolling
Tied in with audio offerings and social media
Results :
Brand differentiation and better customer
connect through unified experience across all
devices. Faster loading time, thereby ensuring
better customer experience .
14. 14
//Multimedia Content Dissemination : Women’s Day
Challenge :
To create virality, excitement and drive user
participation in the annual event
Solution :
Disseminating the song through audio and
video platforms - using Mobile, Augmented
Reality, Social Media, Youtube, Telecom
Operator Stores and promotions across
multiple properties.
Results :
The Women’s Day Anthem received close to 4
lakh interactions over just 4 days.
2 lakh + video views
1.4 lakh + audio downloads & streams
50k + Facebook Interactions
15. Challenge :
To Connect students with htcampus platform for career
planning on the mobile ecosystem and make it viral
among the student TG
Solution :
Mobile application that provides information for
students, and people in career transition.
This app will provide step by step detailed information
around career as a pivot point :
o Career Listing : Selected career detail
o College Listing : College information
o Articles Listing : Educational articles
o Social Connect (Facebook & G+)
o Engagements using posts,likes,share ,comments
Results :
1st of its kind mobile app in India for providing
valuable career related info. This app will provide social
engagement in terms of likes,shares,comments making
it apt recipe for a viral marketing
// Career Planner
16. //Consumer Contest – Coke & Ra.One
Challenge
As a part of its tie up with the movie Ra-
one, Coke needed a solution to reach out to Tier
1 and 2 cities that would complement its ATL
activity.
Solution
Creation of an Inbound IVR platform, wherein
consumers could answer the question ‘Who will
you light 2 diyas for this Diwali?’. The winners
would meet Shah Rukh. This contest was
managed as an end-to-end solution by DQ.
Result
Over 40,000 calls were managed during the
contest period and the lucky winners met
SRK!MT.
17. // DQ’s Strategic Pillars
Devising unique, relevant
creative solutions based
on true insight and
consumer connect.
CREATIVITY
Use of cloud-computing,
agile technology and
frameworks ensuring
scalability and
performance
TECHNOLOGY
Constant optimization
and reporting for on-the-
fly decision making and
evaluation through our
own tools and partner
platforms.
ANALYTICS