The Take Care | Take Charge campaign was a joint initiative between Garnier and Times of India to promote green ideas across 6 cities in India. The campaign developed a website to collect over 5,000 green ideas from users, generating over 43,000 clicks and 126,000 page views in 37 days through promotional activities like banners, search engine marketing, social media optimization, Facebook ads, and search engine marketing ads. The various digital marketing tactics were successful in garnering over 545,000 impressions and 47,000 clicks for the campaign website.

1. TAKE CARE
TAKE CHARGE
Case Study

2. Take Care | Take Charge Campaign
 Brand – Take Care| Take Charge (An initiative by Garnier and the Times of India)
 Objective – To create a buzz about the campaign and invite green ideas from the
users across the 6 cities using TOI network as a platform.
 Activation – Website development and promotional activities such as Banner
advertisement, Search Engine Marketing (SEM), Social Media Optimization (SMO),
Social Media Management (SMM) and Facebook Ads
 Result – Over 5000 ideas were registered with over 43,000 clicks in 37 days

3. TCTC Website

4. TCTC Website
Users could send in their
ideas through their
mobile which is
published as a daily
contribution
City Specific Idea Count
was displayed on the
Map of India

5. Activity Flow

6. TCTC ON SOCIAL NETWORKS

7. TCTC ON POPULAR WEBSITES

8. TCTC - FACEBOOK ADS

9. TCTC – SMO ADS

10. TCTC – SEM ADS

11. TCTC – Google Analytics

12. Summary
 Impressions:- 545,29,895
 Clicks:- 47,565
 Ideas Registered:- 5000+
 Page Views: - 126,789

13. Thank You