5. Ad agency
Founded:June 24,2007
Happy is an Idea Shop that provides communication and design
services to Brands and individuals alike.
The objective is to do great work have fun and be Happy! Period.
They are a group of individuals who believe an idea can change
everything.
We are Happy - The Idea shop.
6. Composition of Ad agency
Creative directors: Kartik Iyer, Praveen Das
Copywriter: Naren Kaushik M
Art director: Kedar Chauhan
Creative Group Head:Akash Anandh
Production house: Footcandles Films
Director: Ayappa
Director of photography:
Tassuduq Hussain
Music: Sameer Uddin
7. Ad agency services
Advertising / Brand Consulting
Concept Development
Viral / Guerilla Projects
Identity Design
Packaging Design
Retail Design
Music Album Design
Illustration
Environmental Graphics
8. Storyboard of the Campaign
Flipkart carries forward its campaign using kids in adult
roles. The first film has a boy dressed as a grown up, with a
grown up voice, telling the viewers that Flipkart saved him
when he had forgotten his wife's birthday, and a subtle last
minute reminder from his wife reminded him. He managed
to get a great gift from Flipkart for her at the very last
minute. He states that Flipkart is his savior and claims to not
shop anymore, but Flipkart everything.
In the second film a boy-man tells us he wanted delivery of
a consignment well in advance, but finds his order was
delivered right on time. He says he swears by Flipkart since.
9. Behind the scenes
Interestingly, the child playing the Mr Forgetful actually
went off to sleep in the bed while the shot was being set
up and had the unit laughing as he woke up after much
effort.
10. Objective of the Campaign
The aim is to popularise the brand name Flipkart like Xerox
became generic to the product category and also became a verb
for photocopying.
The plot came through from Flipkart's customer feedback stories,
where customers have told the company where and how they
have used Flipkart to save their skin.
This campaign has a total of nine films, while two focus on the
customer experience, the rest are meant to illustrate the new
categories Flipkart has entered into.
The ad using children as adults has become a mnemonic that the
Flipkart campaigns are now being identified with, much like the
pug has become intrinsic to Vodafone.
11. Medium Used
Brand: Flipkart
Product: E-retail services
Medium: TVC
The campaign will be aired on channels like HBO, Star Movies,
MTV, Star World, MTV, Discovery India, AXN, CNN IBN, Sony
Pix, CNBC TV 18, History TV 18, Zoom, Movies Now, and
Times Now and will run for a month.
