Leverage LinkedIn to Attract Talent & Generate Business
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The document outlines a strategy for using brand ambassadors on LinkedIn to achieve various marketing goals. It recommends identifying the best ambassadors, understanding why they matter, and amplifying the brand and business through them. It provides frameworks for selecting ambassadors, creating content, and managing the ambassador program, as well as tips for optimizing individual LinkedIn profiles. The overall aim is to increase awareness, attract prospects and clients, engage customers, attract and retain talent, and establish thought leadership through a well-executed ambassador initiative on LinkedIn.
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How to identify where your organization fits in the content maturity model, and how to progress
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The five pillars on which you need to build your content governance
How to advocate and influence for content governance changes
The steps to take to get you started towards better governance
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When we think about content governance, we tend to consider roles, responsibilities, workflow, and documentation. But there’s an element to content governance that is equally important and often overlooked: training.
Fundamentally, content governance requires educating everyone involved in the publishing process—including content planning, creation, editing, publishing, and measurement. All this while considering numerous publishing channels and communication goals. To be successful, content relies on a cultural support for governance with active sharing and learning.
Building a content governance culture means we all need to be teachers—and students.
• Learn to assess content governance readiness, including existing expertise and knowledge gaps.
• Find out how to strengthen your content governance plan by making good use of staff resources.
• See how to create a scalable content governance training model.
• Discover how to foster a content culture and empower content contributors to do great work.
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This presentation will examine how a content governance plan provides guidance at every stage of the content life cycle including:
Planning
Development
Revision
Distribution
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We’ll wrap up with a look at some useful Drupal modules and WordPress plugins that help streamline the content management workflow.
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This presentation discusses:
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As a senior strategist with Content Strategy Inc., Blaine has facilitated workshops with numerous companies from different sectors to help them discover the processes that will improve how they work with content.
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- 5. No strategy, goals, or plan 1 No idea of current status 2 No clarity on content or audience 3
- 6. Goals Current Status What could LinkedIn do? Increase Awareness Employee profiles Evidence Content Attract Prospects IMPRESS Messaging & Calendar Call to Action Engage with Clients IMPRESS Messaging & Calendar Call to Action Attract & Retain Talent Empowerment Brand Ambassadors Professional Development Recognition Be a Thought Leader Clear perspective Provocative – not polarizing Intentional Leadership
- 8. 1. Get professional headshots 2. Use keywords that matter 3. Integrate personal and professional evidence
- 18. What are the goals? Do we have the right People? How will we manage this?