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L/O/G/O
1
Chapter 2
Philosophies
and Frameworks
of Quality
By NIK ROZILAINI WAN MOHAMED MELAKA
Description of
the contents
Description of
the contents
Description of
the contents
Q
Famous
Leaders in
the Quality
Revolution
W. Edwards Deming
Joseph M. Juran
Philip B. Crosby
Armand V. Feigenbaum
Genichi Taguchi
Deming Chain Reaction
Level 1 Level 2 Level 3 Level 4 Level 5
Improve quality
Costs decrease
Productivity improves
Increase market share with
better quality and lower
prices
Provide jobs and more jobs
Deming’s
focus on 4
areas
Psychology
Theory of
knowledge
Appreciation
for a system
knowledge
variations
Deming Philopsophy
5
Key Idea
The Deming philosophy focuses on
continual improvements in product
and service quality by reducing
uncertainty and variability in design,
manufacturing, and service
processes, driven by the leadership
of top management.
Systems
• Most organizational processes are
cross-functional
• Parts of a system must work
together
• Every system must have a purpose
• Management must optimize the
system as a whole
6
7
Key Idea
The aim of any system should be for
all stakeholders—stockholders,
employees, customers, community,
and the environment—to benefit over
the long term.
Variation
• Many sources of uncontrollable
variation exist in any process
• Excessive variation results in product
failures, unhappy customers, and
unnecessary costs
• Statistical methods can be used to
identify and quantify variation to help
understand it and lead to
improvements
8
Theory of Knowledge
• Knowledge is not possible without
theory
• Experience alone does not
establish a theory, it only
describes
• Theory shows cause-and-effect
relationships that can be used for
prediction
9
Psychology
• People are motivated intrinsically
and extrinsically; intrinsic motivation
is the most powerful
• Fear is demotivating
• Managers should develop pride and
joy in work
10
Deming’s 14 Points (Abridged) (1 of 2)
1. Create and publish a company mission
statement and commit to it.
2. Learn the new philosophy.
3. Understand the purpose of inspection.
4. End business practices driven by price
alone.
5. Constantly improve system of production
and service.
6. Institute training.
7. Teach and institute leadership.
8. Drive out fear and create trust.
11
12
Deming’s 14 Points (2 of 2)
9. Optimize team and individual efforts.
10. Eliminate exhortations for work force.
11. Eliminate numerical quotas and M.B.O.
Focus on improvement.
12. Remove barriers that rob people of pride
of workmanship.
13. Encourage education and self-
improvement.
14. Take action to accomplish the
transformation. www.deming.org
Juran’s Quality Trilogy
Quality planning
Quality ImprovementQuality
Control
14
Key Idea
Juran proposed a simple definition of
quality: “fitness for use.” This
definition of quality suggests that it
should be viewed from both external
and internal perspectives; that is,
quality is related to “(1) product
performance that results in customer
satisfaction; (2) freedom from product
deficiencies, which avoids customer
dissatisfaction.”
Phillip B. Crosby
“Quality is free . . .
... It’s not a gift, but it is free. What
costs money are the unquality things
-- all the actions that involve not
doing jobs right the first time.”
15
Crosby Philosophy
Absolutes of Quality Management:
• Quality means conformance to requirements
• Problems are functional in nature
• There is no optimum level of defects
• Cost of quality is the only useful
measurement
• Zero defects is the only performance
standard
www.philipcrosby.com
16
A.V. Feigenbaum
• Three Steps to Quality
–Quality Leadership, with a strong focus
on planning
–Modern Quality Technology, involving
the entire work force
–Organizational Commitment, supported
by continuous training and motivation
17
Kaoru Ishikawa
• Instrumental in developing Japanese
quality strategy
• Influenced participative approaches
involving all workers
• Advocated the use of simple visual
tools and statistical techniques
18
Genichi Taguchi
• Pioneered a new perspective on quality based
on the economic value of being on target and
reducing variation and dispelling the
traditional view of conformance to
specifications:
No Loss LossLoss
Tolerance
0.500 0.5200.480
19
Malcolm Baldrige National
Quality Award
• Help improve quality in U.S.
companies
• Recognize achievements of
excellent firms and provide
examples to others
• Establish criteria for
evaluating quality efforts
• Provide guidance for other
American companies
Malcolm Baldrige,
former U.S.
Secretary of
Commerce
20

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PHILOSOPHIES OF TMQ

  • 1. L/O/G/O 1 Chapter 2 Philosophies and Frameworks of Quality By NIK ROZILAINI WAN MOHAMED MELAKA
  • 2. Description of the contents Description of the contents Description of the contents Q Famous Leaders in the Quality Revolution W. Edwards Deming Joseph M. Juran Philip B. Crosby Armand V. Feigenbaum Genichi Taguchi
  • 3. Deming Chain Reaction Level 1 Level 2 Level 3 Level 4 Level 5 Improve quality Costs decrease Productivity improves Increase market share with better quality and lower prices Provide jobs and more jobs
  • 4. Deming’s focus on 4 areas Psychology Theory of knowledge Appreciation for a system knowledge variations Deming Philopsophy
  • 5. 5 Key Idea The Deming philosophy focuses on continual improvements in product and service quality by reducing uncertainty and variability in design, manufacturing, and service processes, driven by the leadership of top management.
  • 6. Systems • Most organizational processes are cross-functional • Parts of a system must work together • Every system must have a purpose • Management must optimize the system as a whole 6
  • 7. 7 Key Idea The aim of any system should be for all stakeholders—stockholders, employees, customers, community, and the environment—to benefit over the long term.
  • 8. Variation • Many sources of uncontrollable variation exist in any process • Excessive variation results in product failures, unhappy customers, and unnecessary costs • Statistical methods can be used to identify and quantify variation to help understand it and lead to improvements 8
  • 9. Theory of Knowledge • Knowledge is not possible without theory • Experience alone does not establish a theory, it only describes • Theory shows cause-and-effect relationships that can be used for prediction 9
  • 10. Psychology • People are motivated intrinsically and extrinsically; intrinsic motivation is the most powerful • Fear is demotivating • Managers should develop pride and joy in work 10
  • 11. Deming’s 14 Points (Abridged) (1 of 2) 1. Create and publish a company mission statement and commit to it. 2. Learn the new philosophy. 3. Understand the purpose of inspection. 4. End business practices driven by price alone. 5. Constantly improve system of production and service. 6. Institute training. 7. Teach and institute leadership. 8. Drive out fear and create trust. 11
  • 12. 12 Deming’s 14 Points (2 of 2) 9. Optimize team and individual efforts. 10. Eliminate exhortations for work force. 11. Eliminate numerical quotas and M.B.O. Focus on improvement. 12. Remove barriers that rob people of pride of workmanship. 13. Encourage education and self- improvement. 14. Take action to accomplish the transformation. www.deming.org
  • 13. Juran’s Quality Trilogy Quality planning Quality ImprovementQuality Control
  • 14. 14 Key Idea Juran proposed a simple definition of quality: “fitness for use.” This definition of quality suggests that it should be viewed from both external and internal perspectives; that is, quality is related to “(1) product performance that results in customer satisfaction; (2) freedom from product deficiencies, which avoids customer dissatisfaction.”
  • 15. Phillip B. Crosby “Quality is free . . . ... It’s not a gift, but it is free. What costs money are the unquality things -- all the actions that involve not doing jobs right the first time.” 15
  • 16. Crosby Philosophy Absolutes of Quality Management: • Quality means conformance to requirements • Problems are functional in nature • There is no optimum level of defects • Cost of quality is the only useful measurement • Zero defects is the only performance standard www.philipcrosby.com 16
  • 17. A.V. Feigenbaum • Three Steps to Quality –Quality Leadership, with a strong focus on planning –Modern Quality Technology, involving the entire work force –Organizational Commitment, supported by continuous training and motivation 17
  • 18. Kaoru Ishikawa • Instrumental in developing Japanese quality strategy • Influenced participative approaches involving all workers • Advocated the use of simple visual tools and statistical techniques 18
  • 19. Genichi Taguchi • Pioneered a new perspective on quality based on the economic value of being on target and reducing variation and dispelling the traditional view of conformance to specifications: No Loss LossLoss Tolerance 0.500 0.5200.480 19
  • 20. Malcolm Baldrige National Quality Award • Help improve quality in U.S. companies • Recognize achievements of excellent firms and provide examples to others • Establish criteria for evaluating quality efforts • Provide guidance for other American companies Malcolm Baldrige, former U.S. Secretary of Commerce 20