An Analysis of online conversations around some of the products of brand Philip Morris. The results show how their consumers perceive the different aspects of their product.

1. Drizzlin Media For (Philip Morris)
Research & Analysis

2. Drizzlin Media For (Philip Morris)
We decided to pick one of the most celebrated brands, Marlboro Reds and understand the
unbiased and unsolicited consumer perception around it…

3. Drizzlin Media For (Philip Morris)
We recorded close to 12,860 conversations around Marlboro reds in
the last 6 months
Positive Negative Neutral

4. Drizzlin Media For (Philip Morris)
We found these conversations to
be around…
Quitting
smoking
Quitting
smoking
Quality of
tobacco/cig
arettes
Quality of
tobacco/cig
arettes
Hand rolled
cigarettes
Hand rolled
cigarettes
Health
hazards of
smoking
Health
hazards of
smoking
Cigarette
accessories
Cigarette
accessories
Anti smoking
campaigns
Anti smoking
campaigns

5. Drizzlin Media For (Philip Morris)
We dug deeper to mine some meaningful insights and found…

6. Drizzlin Media For (Philip Morris)

7. Drizzlin Media For (Philip Morris)

8. Drizzlin Media For (Philip Morris)

9. Drizzlin Media For (Philip Morris)
We also found a few influencers who can be leveraged to connect with consumers

10. Drizzlin Media For (Philip Morris)
RealCigReview
• This is a you tube channel
• Description : I review cigarettes
and cigars of all types! If I can
get my hands on them, I will
review them for you! Let me
know if you have a specific
brand or type you would like
me to review!
• Subscribers: 12,222
• Videos Viewed: 2528702
• Presence on Facebook, Twitter
& Instagram
• Country: United States

11. Drizzlin Media For (Philip Morris)
A Channel For Smokers
• This is a you tube channel
• Description : This is the channel
for smokers and for those who
want to know more about
smoking. Welcome in! Me? I'm
a Hard Smokin' type, and a
Hard Truckin'; Workin' & Playin'
man, too. I'm married. I have
kids (and grandkids). I don't
have hangups with someone's
different lifestyle if they're not
hurting someone else. I'm
healthy and strong as an ox, so
all smoke nannies will have to
run along….
• Subscribers: 1597
• Videos Viewed: 535817
• Country: United States

12. Drizzlin Media For (Philip Morris)
Fine, so influencers exist but do they really manage to influence consumers or even engage
them in any way? Lets find out.

13. Drizzlin Media For (Philip Morris)
Turns Out Yes!
Engaged
Influenced

14. Drizzlin Media For (Philip Morris)
Now that you have an understanding of the opportunity, lets see how we can help you
leverage it…OUR OFFERINGS

15. Drizzlin Media For (Philip Morris)
How does it help you:
Source feedback from conversations to understand consumer wish lists, innovate or improve
to meet their expectations. Infer communication cues for your product marketing strategies.
What it is:
• Gauge consumer perception around your and competitor’s products and offerings
• Derive most talked about aspects around your products and consumer sentiment attached to it.
• Derive trends around your customer queries and issues across categories
• Derive qualitative insights on features that your products have been spoken and compared to
• Understand the online customer perception around your brand
• Identify top influencers around products and categories
Product Feedback, Brand Insights & Influencer
Identification
Drizzlin Media For (Client Name)

16. Drizzlin Media For (Philip Morris)
Thank You
Drizzlin Media For (Client Name)