The document summarizes the history and marketing of Marlboro cigarettes from 1902 to the 1990s. It traces how Marlboro transitioned from being a woman's cigarette marketed with images of babies and flowers to becoming the top selling cigarette in the world for men through the iconic Marlboro Man advertising campaign featuring cowboys from the 1950s onward. The success of Marlboro was due to its targeted marketing approach, standardization of campaigns, ability to tap into social trends, and balancing consistency with flexibility to adapt campaigns across cultures.