An influencer outreach program we conducted in 2014 to bring Hudson Canola Oil's mentions from across the internet to the top search result pages. It was a few months of rigorous outreach and sampling that made many food bloggers write about their recipes with Hudson Canola Oil.

1. Drizzlin Media For (Client Name)

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A Canola Oil Brand Of The Dalmia
Continental Group
Hudson Canola Oil

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Facebook Page - Hudson Canola Oil
•Our first social platform for Hudson Canola fans and
users.
•Recipes and dietary advice is actively talked about.
•Contests and promotions are also hosted and well-
received.

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Facebook Contest - Hudson Canola Oil
•Contest was launched in November
2013.
•Received over 50 home cooked dish
submissions with minimum incentives.
•Added over 200 new fans to the
page.
Fan’s feedback

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Facebook Content - Hudson Canola Oil
• Illustrated recipes for local dishes that appeal to the
masses
• Several recipes are first tried by our team
• Frequent interactions with Brand loyalists.

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Blog - Hudson Canola Oil
ABOUT THE BLOG • Started in September 2013.
• Original content around Interesting
recipes, food and nutrition advice is
created daily.
http://www.hudsoncanola.com/blog

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Hudson Canola Oil
Blogger Outreach Case Study

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• Promote brand and product awareness leading to
brand credibility
• Grow brand and product visibility on Search Engines
• Generate insights from influencers to build a better
communication campaign
• Finally, build an online brand community through
these influencers
Snapshot of Blogger Program
Objectives

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• Over 500 bloggers reached
• 34% participation rate in product sampling!
• 43% of first 30 search results have campaign
generated entries!
• 30% direct reviews generated !
• High quality product feedback on public
platforms!
• Engagement created through blogger hosted
contests!
• Estimated 30,000 unique views* on product
reviews
Sample review
As of December 2013
Snapshot of Blogger Program
Outcomes

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Snapshot of Blogger Reviews

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3 Blogger reviews on
the first page of
Google
Google Search Results

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Blogger
feedback
Cooking
Experience: “Think you can
make out the advantages of the oil
on a longer run. I use extra virgin olive oil
for my salads, bruschetta, pasta etc...wasnt
too sure if I could put Canola oil in there! since
the oil isnt cooked!... but for north Indian and
south Indian dishes, I did use canola oil and had
no complaints. So yes, I need to read about
Canola oil a little more! I plan to try few
recipes you sent as soon as my foot is
out of the cast :”))
Television
Advertisement: “I have not
seen any ads in the T.V yet
about the brand and I'm sure it will
take the product to new heights
and also make it available in all
the big super markets like
Reliance Fresh, Nilgiris,
More Etc., “
Product Quality: “The oil
was good, however I felt it had a
strong smell compared to other oils. I
got used to the smell but initially it
gave a faint mustard oil kind of smell
that was too strong for some
recipes “
On
Pricing : “Yeah, I guess
price should be kept low so
even middle class people
can afford in their daily
cooking.

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Website: http://www.drizzlin.com
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