This document discusses how to create multiple streams of income by finding your target audience, becoming an expert in your field, and expanding your partnerships. It recommends starting with one stream like direct sales, then using that foundation to plan events, write a book, do public speaking and coaching to develop additional streams over time. This allows different revenue sources to work together like a river, providing greater financial security and opportunities for growth.

1. How to create different streams of income
that will lead you to a river of revenue
How to create different streams of income
that will lead you to a river of revenue
Michelle Gill NewtonMichelle Gill Newton
michellegillnewton.com 9/16/2013 1

2. Know your brand: Find your
potential client
Know your brand: Find your
potential client
1-2-3 of Branding Yourself
1. Start by being clear about who you want to serve
2. Become an expert
3. Expand & Create Partnerships
1-2-3 of Branding Yourself
1. Start by being clear about who you want to serve
2. Become an expert
3. Expand & Create Partnerships
michellegillnewton.com 9/16/2013 2

3. Ask Yourself
Questions??
Ask Yourself
Questions??
Ask yourself specific questions about who
your ultimate client or customer really is.
Target Audience: Who, What, Where,
When, How and Why!!
Ask yourself specific questions about who
your ultimate client or customer really is.
Target Audience: Who, What, Where,
When, How and Why!!
michellegillnewton.com 9/16/2013 3

4. • What are their demographics? (e.g. Age, income, occupation,
geographic)
• What do they believe? (likes, dislikes, ethical & moral values)
• What do they hope for? (immediate and future goals)
• What are they afraid of? (e.g. getting older, sick, financial loss)
• What are their behaviors? (e.g. joining certain organizations, reading
habits)
• What are their biggest needs or challenges? (find what a need that
you can solve)
• How do they find solutions to these? (e.g. on the web, offline)
• Why do you serve them? (find how you can help them)
• Where are these people? (Are they local, or national or international)
• What do they do for a living? (e.g. work from home, career or student)
michellegillnewton.com 9/16/2013 4

5. Now it’s time to
answer the ?
Now it’s time to
answer the ?
Take 5 minutes to work on thisTake 5 minutes to work on this
Write down a description of who
your ideal client is. Use the
above questions to help you. If
she or he walked into the room
right now, what could you tell
me about him or her?
Take 5 minutes to work on this.
Write down a description of who
your ideal client is. Use the
above questions to help you. If
she or he walked into the room
right now, what could you tell
me about him or her?
Take 5 minutes to work on this.
michellegillnewton.com 9/16/2013 5

6. Become an expertBecome an expert
• write books
• record cds & DVDs
• speaking
• write books
• record cds & DVDs
• speaking
michellegillnewton.com 9/16/2013 6

7. Expand & Create
Partnerships
Expand & Create
Partnerships
• Find a networking group
that are growing a vibrant
• a group where you can
share all about your BRAND
• find others who are
supportive
• Like-minded people
• Find a networking group
that are growing a vibrant
• a group where you can
share all about your BRAND
• find others who are
supportive
• Like-minded people
michellegillnewton.com 9/16/2013 7

8. Streams of income that can
help supplement our income
Streams of income that can
help supplement our income
My business streams:
1. Direct Sales
2. Events
3. Author
4. Speaker
5. Coaching/Consulting
My business streams:
1. Direct Sales
2. Events
3. Author
4. Speaker
5. Coaching/Consulting
michellegillnewton.com 9/16/2013
When one stream meets another
and they merge together. It takes
many streams together to form a
river.
8

9. 1 Stream leads to another1 Stream leads to another
Started in direct sales
Started planning events
Wrote a book
Started to speak
Started to coach & consult others
Started in direct sales
Started planning events
Wrote a book
Started to speak
Started to coach & consult others
9/16/2013michellegillnewton.com 9

10. Direct SalesDirect Sales
www.mymaryandmartha.com/mgnewtonwww.mymaryandmartha.com/mgnewton
Encourage +
Support +
Inspire +
Financially Secure +
Faith +
Party-Plan = Mary & Martha
Founded in 2006 by DaySpring© Inc.,
the world’s leading producer of
Christian greeting cards and gifts.
DaySpring is a subsidiary of Hallmark®
Cards.
Mary & Martha continues that tradition
and extends the opportunity for your
business and personal faith to
coincide.
Encourage +
Support +
Inspire +
Financially Secure +
Faith +
Party-Plan = Mary & Martha
Founded in 2006 by DaySpring© Inc.,
the world’s leading producer of
Christian greeting cards and gifts.
DaySpring is a subsidiary of Hallmark®
Cards.
Mary & Martha continues that tradition
and extends the opportunity for your
business and personal faith to
coincide.
9/16/2013michellegillnewton.com 10

11. Direct Selling
Association
http://www.directselling411.com/
Direct Selling
Association
http://www.directselling411.com/
“Start a business in 1 weekend & profitable in 1 month”“Start a business in 1 weekend & profitable in 1 month”
The Direct Selling Association
(DSA) is the national trade
association of the leading firms
that manufacture and distribute
goods and services sold directly
to consumers.
The Direct Selling Association
(DSA) is the national trade
association of the leading firms
that manufacture and distribute
goods and services sold directly
to consumers.
michellegillnewton.com 9/16/2013 11

12. What are the primary reasons why people
become a direct sellers?
What are the primary reasons why people
become a direct sellers?
š To earn supplemental income (50%)
š To earn full-time income (35%)
š To buy the products at a discount(9%)
š I like to be recognized for my accomplishments (4%)
š I like to meet other people (2%)
š To earn supplemental income (50%)
š To earn full-time income (35%)
š To buy the products at a discount(9%)
š I like to be recognized for my accomplishments (4%)
š I like to meet other people (2%)
michellegillnewton.com 9/16/2013 12

13. Air Filters/Air Filtration Systems
Animal/Pet Care
Aromatherapy
Art/Framing
Audio/CDs/Cassettes
Autocare
Baby/Childcare
Baskets
Bed and Bath
Benefits Packages
Books
Brokerage Services
Business/Commercial
Candles/Candle Accessories
Clothing/Shoes
Coffee/Tea/Specialty Beverages
Cookware
Cosmetics
Crafts/Craft Supplies
Crystal/China
Cutlery
Educational Materials
Encyclopedias
Fashion Accessories
Financial Services
Food/Gourmet Items
Fragrances
Garden Accessories
Giftware
Green/Organic/Eco-Friendly
Group Buying Service
Haircare/Hair Accessories
Health/Fitness/Wellness
Holiday Decorations
Home Accessories/Décor
Home Appliances
Home Technology
Homecare
Homeopathics
House and Kitchenwares
Insurance
Internet Services
Jewelry
Legal Services
Lingerie/Sleepwear
Nutritional Supplements
Oral Hygiene
Party Supplies
Personal Care
Photography/Photo Processing
Plants/Foliage
Real Estate Services
Religious Books/Gifts
Rubber Stamps
Scrapbooking/Photo Albums
Security Systems/Devices
Skincare
Software/Computers
Spa Products
Sporting Goods
Stationery/Paper Products
Tableware
Telecommunications Services
Tools
Toys/Games
Travel
Utilities
Vacuum Cleaners
Videos
Water Treatment Systems
Weight Management
Wine/Wine Accessories
michellegillnewton.com 9/16/2013 13

14. What new streams
can you create?
What new streams
can you create?
Rivers of RevenueRivers of Revenue
It’s up to YOU….It’s up to YOU….
9/16/2013michellegillnewton.com 14

15. Up Coming Event:
Sept 18-Boost Your Fall & Holiday Sales
Pearl Studios 500 8th Avenue, NY NY 12thFL
Admission w/book $35 Cash at the door
Author of “Direct Sellers Secrets to Staying Inspired- Your SSI”, “Sales in Social Media
Age, It Isn’t Just Door to Door Anymore”
Coming Soon Late Sept:
“The Goal Planner
52+ Weekly Words of Wisdom & Planner/Calendar”
Up Coming Event:
Sept 18-Boost Your Fall & Holiday Sales
Pearl Studios 500 8th Avenue, NY NY 12thFL
Admission w/book $35 Cash at the door
Author of “Direct Sellers Secrets to Staying Inspired- Your SSI”, “Sales in Social Media
Age, It Isn’t Just Door to Door Anymore”
Coming Soon Late Sept:
“The Goal Planner
52+ Weekly Words of Wisdom & Planner/Calendar”
888-557-0156 * www.michellegillnewton.com* sign up for newsletter : http://eepul.com/hhlFM888-557-0156 * www.michellegillnewton.com* sign up for newsletter : http://eepul.com/hhlFM
9/16/2013michellegillnewton.com 15