People are increasingly conversing about brands and products online. These public conversations are now accessible for businesses to monitor how their brands are perceived. By listening to these discussions, businesses can understand customer sentiment and respond in order to positively influence how their brands are talked about. This is called online reputation management.

1. Brands Can Talk

2. There are a lot of people everywhere

3. Some of them are a business’s customers

4. Some of them are a business’s potential customers

5. All of them talk and influence each other

6. Some of these talk are around products, services or brands

7. If someone likes a brand, he talks good about it

8. If someone dislikes a brand, he talks bad about it

9. All businesses would dream about being present here to listen and respond to such conversations

10. But these have traditionally been personal conversations that are inaccessible to marketers

11. Now things have changed and a considerable amount of these conversations are taking place over the internet This is good!

12. People are influencing other’s thoughts I should try this!

13. They are not just influencing others over the internet, they are also indirectly influencing more people who might not be present over the internet You should also try this! Yes, I will

14. These are public conversations that are accessible to businesses

15. They can listen to them and understand how their products and brands are being perceived and talked about by people

16. They can respond to them and change the way their products and brands are being perceived and talked about by people hmm hmm Our brand stands for this.

17. Simply Put, this is called Online Reputation Management

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