#JugaadCampaign
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Near.in is a services startup in India that wanted to increase brand awareness. They launched a social media campaign around the idea of "jugaad", a Hindi word referring to creative solutions to problems. The #JugaadNation campaign involved sharing examples of jugaads on Facebook and promoting user participation on Twitter. This drove a huge increase in engagement, reaching over 6 million people with almost no media spending. The campaign trended on Twitter in India and globally, gaining extensive positive media coverage and doubling website traffic. The successful low-cost #JugaadNation campaign established Near.in as a reliable service provider in India.
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Our latest company profile will help you understand the services we offer and the various campaigns we have worked on and the clients we works with.
Also gives an insight on the people we have
Advertising on Tinder in India
We had to do a research project on digital platforms. I came up with an idea to do it on Tinder (no pun intended). There are several brands who have already taken leverage of Tinder outside India. So we tried and come up with ways and reasons about how Tinder can be used in India for more than just a dating application.
Also since Tinder has chosen India to have its first International headquarters (in Delhi), this only open makes more sense.
Kindly view and give feedback.
Thanks!
Goviral credentials 2016
Goviral Indonesia provides digital promotion solutions using word-of-mouth marketing through social media influencers and early adopters. They have a platform with over 50,000 influencers reaching over 600 million audiences in Indonesia. Goviral designs campaigns for brands around understanding the brand, creating engaging messages, spreading through influencers, and optimizing based on key performance indicators. They have successfully run campaigns for brands in various industries generating millions of engagements.
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二.真实使馆公证(即留学回国人员证明,不成功不收费)
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◇面对父母的压力，希望尽快拿到；
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◇回国时间很长，忘记办理；
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◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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#JugaadCampaign
- 2. A STORY THAT CROSSED GEOGRAPHIES... *on 6th July, 2015 A STORY THAT TRENDED* NUMERO UNO ON TWITTER INDIA & NO. 7 ON TWITTER GLOBAL… IT’S THE STORY ABOUT OUR CLIENT NEAR.IN .
- 3. Near.in is a services superstore. They believe in providing easy and permanent expert solutions to our everyday needs. A business start up with a hunger for fast paced growth and expansion needed that one unique and simple formula that could increase their recall value among customers. The Challenge
- 4. We aimed to connect with audiences spread across India on one notion that ties back to the roots. “Jugaad” was this notion. As Indians, we always find our own solutions to everyday problems. Be it fixing a broken tap with a polythene cover or fixing a heel with a chewing gum. We have a knack for hacks! #JugaadNation celebrated this spirit. At the same time building relevance/awareness for brand Near.in. The campaign hence, engages them and then gives them an expert service to feel the difference on their own. The Campaign POV
- 5. First, we made FB posts on the different types of jugaads that users have done. We published these quirky content in the language (hinglish) they loved to talk back to us. Unfolding
- 6. We activated live conversations around #JugaadNation on Twitter that prompted high excitement amongst users and garnered massive participations. Shifting Gears
- 7. 893.9 % increase in engagement on the page during the campaign day Overall Reach of the brand proposition stood at 339,926 33.3% increase in likes on the page. An average of 4 likes everyday. Almost no media spent . 5000+ tweet mentions and overall reach of 6,800,00 A whopping 23,542,732 impressions garnered 30 % jump on number of followers on Twitter. Re-tweeted 976 times. All in the span of 6 hours. The Recorded Fame
- 8. We Trended Globally and in India Global India
- 9. Top Tweets
- 12. Media Coverage Our #JugaadNation struck the right chords with the people which got us extensive coverage from a host of popular online news sites.
- 13. The article on IBNLive trended on 7th July, 2015.
- 15. All this led to people identifying Near.in as a service provider to bank on. The visits to the website doubled on the campaign day and the days that followed. Thank You