Philip Morris Presentation
•Download as PPT, PDF•
3 likes•11,128 views
Philip Morris is a tobacco company established in 1847 in London. It appointed as tobacconist for King Edward VII in 1901. In 1985, Philip Morris restructured with a holding company called Altria Group. Their mission is to responsibly manufacture and market tobacco brands to adult consumers in a financially disciplined way. Some of their top cigarette brands include Marlboro, Newport, and Camel. They face challenges from government regulations, public opinion, and declining market share. Moving forward, they focus on charitable giving, smoking cessation programs, and supporting government regulations.
Report
Share
Report
Share
![[object Object],[object Object],[object Object],History](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Philip Morris USA
Philip Morris is a leading international tobacco company known for unethical marketing practices like targeting youth and downplaying health risks. Over the years, governments imposed restrictions on tobacco advertising and the companies engaged in lobbying. While Philip Morris acknowledges some responsibility, critics argue the company prioritizes profits over public health. Recommendations include ensuring marketing only reaches legal adults and increasing corporate social responsibility and transparency.
Marlboros Global Brand Strategy
The purpose of this presentation is to provide a deeper understanding of Philip Morris‘ strategic efforts behind building Marlboro into a successful global brand. Key strategic decisions from the past as well as characteristics of the current global brand strategy are highlighted in this context.
Positioning The Battle For Your Mind by Al Ries & Jack Trout
Advertising is a brutal business where mistakes can be costly and positioning is a major part of advertising. Positioning is not what you do to a product but it is what you do to the mind of the prospect. The book explains how to get into the mind of your target customers. Read the summary of the book created by Prof. Sameer Mathur.
International Marketing - The Political Environment: A Critical Concern
The political environment is a critical concern for international marketing. Governments control business activities within their borders and political instability can negatively impact foreign investment. Political risks include confiscation of assets, nationalism increasing restrictions on foreign companies, and violence/terrorism threatening operations. Marketers must consider how different government types, political parties, and policy shifts can affect their long-term ability to do business in a country.
Colgate palmolive case analysis
This document analyzes Colgate Palmolive's competitive position in the toothbrush market. It discusses the emergence of a super-premium category and increased consumer awareness of gum health. It evaluates positioning Colgate's new Precision toothbrush as either a niche or mainstream product. Marketing it as a mainstream brand could capture more market share but risk cannibalizing some Colgate Plus sales. A financial projection is provided comparing the positioning strategies over two years.
SWOT Analysis on Dialog PLC
Dialog is Sri Lanka's largest mobile network operator with over 8.5 million customers as of 2013. It has a strong infrastructure and reputation built up since 1995 when it launched the country's first digital network. Dialog offers a wide range of services including mobile, television, fixed line, and international roaming across 211 destinations. However, it faces threats from increasing competition and changing technology and regulations that could challenge its dominant market position in Sri Lanka.
Chapter 9 Economic Development and The Americas
This document discusses economic development and trade relationships between countries. It describes the different stages of economic development that countries can be classified into, from more developed to least developed. As countries develop economically, new patterns of consumer behavior emerge. The economic level of a country is the most important environmental factor for marketers. Some key drivers of economic growth are political stability, entrepreneurship, and central planning. Developing countries aim to industrialize and achieve social progress, while being wary of foreign businesses. NAFTA created a large free trade area in North America in 1994. Overall, marketers must devise strategies that account for varying levels of countries' economic development and changing market trends globally.
Vodafone presentation
This document analyzes Vodafone's strategy for developing total communications in the UK market. It provides an overview of Vodafone, including its mission, vision, and growth objectives. It then performs a PESTEL analysis, Porter's Five Forces analysis, and SWOT analysis to evaluate the market environment and Vodafone's position. Recommendations are made, such as partnering with BT, tapping into rural markets, and diversifying services. The value chain and bibliography are also included.
Recommended
Philip Morris USA
Philip Morris is a leading international tobacco company known for unethical marketing practices like targeting youth and downplaying health risks. Over the years, governments imposed restrictions on tobacco advertising and the companies engaged in lobbying. While Philip Morris acknowledges some responsibility, critics argue the company prioritizes profits over public health. Recommendations include ensuring marketing only reaches legal adults and increasing corporate social responsibility and transparency.
Marlboros Global Brand Strategy
The purpose of this presentation is to provide a deeper understanding of Philip Morris‘ strategic efforts behind building Marlboro into a successful global brand. Key strategic decisions from the past as well as characteristics of the current global brand strategy are highlighted in this context.
Positioning The Battle For Your Mind by Al Ries & Jack Trout
Advertising is a brutal business where mistakes can be costly and positioning is a major part of advertising. Positioning is not what you do to a product but it is what you do to the mind of the prospect. The book explains how to get into the mind of your target customers. Read the summary of the book created by Prof. Sameer Mathur.
International Marketing - The Political Environment: A Critical Concern
The political environment is a critical concern for international marketing. Governments control business activities within their borders and political instability can negatively impact foreign investment. Political risks include confiscation of assets, nationalism increasing restrictions on foreign companies, and violence/terrorism threatening operations. Marketers must consider how different government types, political parties, and policy shifts can affect their long-term ability to do business in a country.
Colgate palmolive case analysis
This document analyzes Colgate Palmolive's competitive position in the toothbrush market. It discusses the emergence of a super-premium category and increased consumer awareness of gum health. It evaluates positioning Colgate's new Precision toothbrush as either a niche or mainstream product. Marketing it as a mainstream brand could capture more market share but risk cannibalizing some Colgate Plus sales. A financial projection is provided comparing the positioning strategies over two years.
SWOT Analysis on Dialog PLC
Dialog is Sri Lanka's largest mobile network operator with over 8.5 million customers as of 2013. It has a strong infrastructure and reputation built up since 1995 when it launched the country's first digital network. Dialog offers a wide range of services including mobile, television, fixed line, and international roaming across 211 destinations. However, it faces threats from increasing competition and changing technology and regulations that could challenge its dominant market position in Sri Lanka.
Chapter 9 Economic Development and The Americas
This document discusses economic development and trade relationships between countries. It describes the different stages of economic development that countries can be classified into, from more developed to least developed. As countries develop economically, new patterns of consumer behavior emerge. The economic level of a country is the most important environmental factor for marketers. Some key drivers of economic growth are political stability, entrepreneurship, and central planning. Developing countries aim to industrialize and achieve social progress, while being wary of foreign businesses. NAFTA created a large free trade area in North America in 1994. Overall, marketers must devise strategies that account for varying levels of countries' economic development and changing market trends globally.
Vodafone presentation
This document analyzes Vodafone's strategy for developing total communications in the UK market. It provides an overview of Vodafone, including its mission, vision, and growth objectives. It then performs a PESTEL analysis, Porter's Five Forces analysis, and SWOT analysis to evaluate the market environment and Vodafone's position. Recommendations are made, such as partnering with BT, tapping into rural markets, and diversifying services. The value chain and bibliography are also included.
Best Buy Analysis
The biggest consumer electronics outlet in the US is Best Buy, which operates over 3,900 stores mostly under the Best Buy and The Phone House banners. Best Buy sells a wide variety of electronic gadgets, movies, music, computers, and appliances. In addition to selling products, Best Buy offers installation and maintenance services, technical support, and subscriptions. Best Buy in 2008 became the leading retailer of PC products and consumer electronics, with a market share of 16.4% and 19.3% respectively. While Best Buy comes in second to Wal-Mart in pricing, it focuses on changing store layouts and services like Geek Squad to attract more revenue.
Consumer Behaviour Report - Ben & Jerry's
This document provides an analysis of Ben & Jerry's consumers and their decision-making process. It begins with background on the company and a PEST analysis of the macro-environment. A market segmentation identifies core target consumers as 20-35 year olds living in cities who seek organic, responsible products and an offbeat brand image. The document then examines Ben & Jerry's marketing mix and advertising, noting they rely more on PR, cinemas and social media than TV. It evaluates the consumer decision process and influences like health concerns. The summary concludes with recommendations, such as expanding distribution and innovating health-driven products to engage more consumers while maintaining brand values.
Important concepts in International Business
A free trade area is a group of countries that abolish trade barriers and impose low tariffs between themselves but can individually impose external tariffs on non-member countries. Key characteristics include abolishing restrictions on trade between members, uniform commercial policies for non-members, and free movement of capital and labor. While free trade areas increase market size and efficiency, they can also result in trade diversion where members trade more with each other instead of non-member countries from which goods may be imported more cheaply.
Marlboro Brand Brief
Phillip Morris cut the price of Marlboro cigarettes by 20%, causing its stock to drop 23% as investors saw it as an admission of defeat. However, it helped Marlboro gain market share within 9 months as the lower price brought it back into consumers' acceptable price range. Strong brands can command a premium if the value matches the price, but frequent price hikes without increased value risks losing customers. Value-based pricing balancing product, cost and price is key to long-term brand success.
Intel 64 Fund Case Study
The document discusses strategic investing with Intel's 64 Fund to support the rollout of 64-bit processors. It describes strategic investors as focusing on both return on investment and building business relationships, unlike venture capitalists who primarily seek financial returns. The fund aims to establish compatibility of 64-bit chips with operating systems and databases, develop software that utilizes the power of the chips, and build an ecosystem to support Intel's new technology initiatives and accelerate business growth globally. It proposes a structure where Intel, OEMs, and an early adopter fund would collectively invest $100 million and make decisions as an investment committee.
Proctor and gamble case study 2005
Organization 2005 was P&G's structure implemented in the 1990s that focused on cost savings through job cuts and standardized global processes. However, it failed to fully resolve tensions between regional and product management. It also resulted in a risk-averse culture with little tolerance for failure. Given P&G's profit warning and falling stock price since Organization 2005, the document recommends Lafley dismantle the structure and develop a new global framework after carefully analyzing previous structures and Organization 2005's negative effects.
Vodafone Plc.
Vodafone UK plans to revive its brand image and increase revenue through a new 2018 integrated marketing communication plan. The plan aims to rebuild trust with customers and reposition the brand by focusing on younger and mature millennial customer segments. It adopts the 'star' strategy from the BCG matrix to align with market direction and implements the SIVA model in its marketing mix with a customer-centric approach.
Solution chemalite
This document contains accounting information for Chemalite for 1991, including balance sheets, income statements, and statements of cash flows for the periods ended June 30, 1991 and December 31, 1991. It records various business transactions that affected Chemalite's assets, liabilities, equity, revenues and expenses. The ending balances on the December 31 statements show cash of $113,000, total assets of $546,875, total equity of $546,875, net income of $46,875 and ending cash balance of $113,000.
Unilever in Brazil
Unilever enjoys market leadership in Brazil's detergent powder category with 81% market share. They see an opportunity to expand into the low-income segment in Northeastern Brazil, which constitutes 48 million consumers. A new brand targeting this segment could open up a new class of consumers for Unilever. The marketing mix for the new brand should include competitive pricing between existing brands Minerva and Campeiro, specialized distribution channels to effectively reach target customers, and promotional activities through both mass media and in the target areas. The product should have qualities superior to Campeiro including easy lathering and a pleasant smell. A brand extension is recommended over repositioning an existing brand.
Chapter 2 Cultural Dynamics in Assessing Global Markets
This document provides an overview of a textbook on international marketing. It discusses key topics covered in the textbook including the importance of culture in international marketing, definitions and origins of culture, elements of culture like values and symbols, cultural change and borrowing, and strategies for planned and unplanned cultural change. The objectives are for students to understand these cultural concepts and their impact on international marketing.
Tweeter Electronics: Marketing Case Analysis
Tweeter is a specialty consumer electronics retailer founded in 1972 providing mid to high-end equipment through 21 stores by 1996. While Tweeter's growth rate had been better than the industry average, it faced challenges with its sale-based pricing reducing its quality/service positioning. To address this, Tweeter abandoned sales, introduced Automatic Price Protection to assure best prices, and shifted marketing from print ads to radio/TV to promote competitiveness. This helped change consumer behavior from waiting for sales to everyday fair pricing, improving Tweeter's performance.
Wal-Mart Analysis (Strategic Management)
Analysis of Wal-Mart using some Strategic Management tools:
*** Value Chain
*** Strategic Position And Action Evaluation (SPACE)
*** Resource & Capabilities analysis
***
Intel 64 fund case analysis - Super Six Team lead by V.V.L.N. Sastry
Intel Capital is Intel's global investment organization that makes equity investments in innovative technology startups around the world. It aims to enhance Intel's strategic objectives by making financially attractive investments. It invests at all stages of companies across various sectors like servers, networking, storage, intelligent systems, mobility, consumer internet, cleantech, and manufacturing. Some of Intel Capital's unique advantages include being a leading tech investor, investing at all stages of private and public companies, taking larger stakes and actively participating on boards, and providing speed, agility, and global brand recognition to support portfolio companies. The document does not find anything strange in Intel Capital's contracts with co-funders.
Roam n hass
Rohm and Haas introduced a new product called Kathon MWX to eliminate rancidity in small metalworking systems. However, after 5 months of sales, they only achieved $12,000 of their $200,000 goal as end users were unaware of how MWX solved rancidity issues. MWX satisfies customer needs for safety, ease of use and compatibility. To increase sales, Rohm and Haas needs to better explain MWX's value and cost savings to customers through packaging information and targeting distributors with free samples and feedback surveys. A fixed price between manufacturing cost and competitor prices could also boost sales.
Crest Whitestrips Market Research Pdf
Solid Results Research Inc. presented a market research project on Crest Whitestrips. They surveyed 50 Philadelphia consumers to understand usage of teeth whitening products and identify opportunities to increase sales of Crest Whitestrips. The survey found that 70% of respondents consider Crest the best teeth whitening brand. However, consumers feel Crest Whitestrips are overpriced and aren't willing to purchase outright. Solid Results recommends targeting women and college graduates through promotional incentives and price reductions, and pursuing integrated marketing communications to co-brand and cross-sell Whitestrips with Crest toothpaste.
Globalization strategy - Walmart
Walmart has pursued various globalization strategies over time. It initially used a multidomestic strategy in the Americas, which was very successful. However, using a global strategy in other countries without developing economies of scale led to failures, such as in Germany and Korea. Now Walmart is trying to move towards a transnational strategy to better leverage both local and global competencies. Its transnational approach worked well in the UK but has proven difficult to replicate elsewhere.
Leadership Analysis: Best Buy
BestBuy is one of the largest retail multinational companies dealing in consumer electronics originated in the United States. Over the years Best Buy has faced major competition from the rising industry of online buying (mainly Amazon). Since the costs of operating online are low, the costs of the products that they sell are also lower than that of a brick and mortar like BestBuy.
We took a strategic approach to analyzing how well BestBuy is doing, from a leadership point of view, trying to cope up with the era of E-Commerce.
AT&T: Twenty Years of Change Case Analysis
This document analyzes strategic changes at AT&T over 135 years through five milestones:
1) 1875-1893: AT&T established a monopoly by acquiring licenses and Western Electric.
2) 1894-1984: Competition grew after patent expiry. Regulatory acts began in 1913 with the Kingsbury Commitment.
3) 1984: AT&T divested local networks into 7 Baby Bells in an antitrust settlement.
4) 1984-1997: AT&T acquired McCaw Cellular and NCR but struggled with convergence. A second divestiture split it into 3 companies.
5) 1997-2000: CEO Armstrong pursued cable and broadband but overpaid for acquisitions,
Managing The Three Types of IT
1. The document discusses three types of IT - function IT (FIT), network IT (NIT), and enterprise IT (EIT) - and three tasks for managing them: selection, adoption, and exploitation.
2. IT selection involves taking an inside-out approach to determine what capabilities an organization needs from IT. Adoption requires creating complements to maximize value from selected technologies. Exploitation is about extracting maximum benefit once technologies are implemented.
3. Adoption is particularly challenging for EIT due to imposed new processes, but executives can intervene as complements to facilitate adoption. Ongoing exploitation relies on tuning organizational complements for FIT and NIT, and leveraging standardized data and workflows for E
Bmw z3
The document discusses BMW's marketing of the Z3 Roadster in the US market. Some key points:
- BMW aimed to sell 100,000 Z3 Roadster units in the US to fill space left by declining motorcycle sales and test marketing revealed interest across segments.
- Phase I marketing included traditional and non-traditional methods like a BMW/MGM partnership for GoldenEye product placement, appearances on TV shows, and a radio program. This generated over 9,000 pre-orders, exceeding targets.
- Phase II would focus more on non-traditional methods to maintain hype and satisfy expected demand, like sponsoring the 1996 Olympics and using websites, social media, and word-of-mouth
Tobacco Advertising
This presentation summarizes the impact of tobacco advertising on the uptake and maintenance of tobacco use.
Altria Report
- Altria Inc. is the largest tobacco company in the US, with 49.8% of the market, but cigarette sales volumes have been declining 3-4% annually due to health concerns, regulations, and social factors.
- Altria operates efficiently through restructuring and has strong cash flows, but faces risks from increased taxes, regulations, and potential bans on menthol cigarettes or e-cigarettes.
- The report recommends selling Altria stock with a $44.64 price target based on stagnant earnings growth forecasts and concerns about sustaining dividend growth given debt levels and revenue declines.
More Related Content
What's hot
Best Buy Analysis
The biggest consumer electronics outlet in the US is Best Buy, which operates over 3,900 stores mostly under the Best Buy and The Phone House banners. Best Buy sells a wide variety of electronic gadgets, movies, music, computers, and appliances. In addition to selling products, Best Buy offers installation and maintenance services, technical support, and subscriptions. Best Buy in 2008 became the leading retailer of PC products and consumer electronics, with a market share of 16.4% and 19.3% respectively. While Best Buy comes in second to Wal-Mart in pricing, it focuses on changing store layouts and services like Geek Squad to attract more revenue.
Consumer Behaviour Report - Ben & Jerry's
This document provides an analysis of Ben & Jerry's consumers and their decision-making process. It begins with background on the company and a PEST analysis of the macro-environment. A market segmentation identifies core target consumers as 20-35 year olds living in cities who seek organic, responsible products and an offbeat brand image. The document then examines Ben & Jerry's marketing mix and advertising, noting they rely more on PR, cinemas and social media than TV. It evaluates the consumer decision process and influences like health concerns. The summary concludes with recommendations, such as expanding distribution and innovating health-driven products to engage more consumers while maintaining brand values.
Important concepts in International Business
A free trade area is a group of countries that abolish trade barriers and impose low tariffs between themselves but can individually impose external tariffs on non-member countries. Key characteristics include abolishing restrictions on trade between members, uniform commercial policies for non-members, and free movement of capital and labor. While free trade areas increase market size and efficiency, they can also result in trade diversion where members trade more with each other instead of non-member countries from which goods may be imported more cheaply.
Marlboro Brand Brief
Phillip Morris cut the price of Marlboro cigarettes by 20%, causing its stock to drop 23% as investors saw it as an admission of defeat. However, it helped Marlboro gain market share within 9 months as the lower price brought it back into consumers' acceptable price range. Strong brands can command a premium if the value matches the price, but frequent price hikes without increased value risks losing customers. Value-based pricing balancing product, cost and price is key to long-term brand success.
Intel 64 Fund Case Study
The document discusses strategic investing with Intel's 64 Fund to support the rollout of 64-bit processors. It describes strategic investors as focusing on both return on investment and building business relationships, unlike venture capitalists who primarily seek financial returns. The fund aims to establish compatibility of 64-bit chips with operating systems and databases, develop software that utilizes the power of the chips, and build an ecosystem to support Intel's new technology initiatives and accelerate business growth globally. It proposes a structure where Intel, OEMs, and an early adopter fund would collectively invest $100 million and make decisions as an investment committee.
Proctor and gamble case study 2005
Organization 2005 was P&G's structure implemented in the 1990s that focused on cost savings through job cuts and standardized global processes. However, it failed to fully resolve tensions between regional and product management. It also resulted in a risk-averse culture with little tolerance for failure. Given P&G's profit warning and falling stock price since Organization 2005, the document recommends Lafley dismantle the structure and develop a new global framework after carefully analyzing previous structures and Organization 2005's negative effects.
Vodafone Plc.
Vodafone UK plans to revive its brand image and increase revenue through a new 2018 integrated marketing communication plan. The plan aims to rebuild trust with customers and reposition the brand by focusing on younger and mature millennial customer segments. It adopts the 'star' strategy from the BCG matrix to align with market direction and implements the SIVA model in its marketing mix with a customer-centric approach.
Solution chemalite
This document contains accounting information for Chemalite for 1991, including balance sheets, income statements, and statements of cash flows for the periods ended June 30, 1991 and December 31, 1991. It records various business transactions that affected Chemalite's assets, liabilities, equity, revenues and expenses. The ending balances on the December 31 statements show cash of $113,000, total assets of $546,875, total equity of $546,875, net income of $46,875 and ending cash balance of $113,000.
Unilever in Brazil
Unilever enjoys market leadership in Brazil's detergent powder category with 81% market share. They see an opportunity to expand into the low-income segment in Northeastern Brazil, which constitutes 48 million consumers. A new brand targeting this segment could open up a new class of consumers for Unilever. The marketing mix for the new brand should include competitive pricing between existing brands Minerva and Campeiro, specialized distribution channels to effectively reach target customers, and promotional activities through both mass media and in the target areas. The product should have qualities superior to Campeiro including easy lathering and a pleasant smell. A brand extension is recommended over repositioning an existing brand.
Chapter 2 Cultural Dynamics in Assessing Global Markets
This document provides an overview of a textbook on international marketing. It discusses key topics covered in the textbook including the importance of culture in international marketing, definitions and origins of culture, elements of culture like values and symbols, cultural change and borrowing, and strategies for planned and unplanned cultural change. The objectives are for students to understand these cultural concepts and their impact on international marketing.
Tweeter Electronics: Marketing Case Analysis
Tweeter is a specialty consumer electronics retailer founded in 1972 providing mid to high-end equipment through 21 stores by 1996. While Tweeter's growth rate had been better than the industry average, it faced challenges with its sale-based pricing reducing its quality/service positioning. To address this, Tweeter abandoned sales, introduced Automatic Price Protection to assure best prices, and shifted marketing from print ads to radio/TV to promote competitiveness. This helped change consumer behavior from waiting for sales to everyday fair pricing, improving Tweeter's performance.
Wal-Mart Analysis (Strategic Management)
Analysis of Wal-Mart using some Strategic Management tools:
*** Value Chain
*** Strategic Position And Action Evaluation (SPACE)
*** Resource & Capabilities analysis
***
Intel 64 fund case analysis - Super Six Team lead by V.V.L.N. Sastry
Intel Capital is Intel's global investment organization that makes equity investments in innovative technology startups around the world. It aims to enhance Intel's strategic objectives by making financially attractive investments. It invests at all stages of companies across various sectors like servers, networking, storage, intelligent systems, mobility, consumer internet, cleantech, and manufacturing. Some of Intel Capital's unique advantages include being a leading tech investor, investing at all stages of private and public companies, taking larger stakes and actively participating on boards, and providing speed, agility, and global brand recognition to support portfolio companies. The document does not find anything strange in Intel Capital's contracts with co-funders.
Roam n hass
Rohm and Haas introduced a new product called Kathon MWX to eliminate rancidity in small metalworking systems. However, after 5 months of sales, they only achieved $12,000 of their $200,000 goal as end users were unaware of how MWX solved rancidity issues. MWX satisfies customer needs for safety, ease of use and compatibility. To increase sales, Rohm and Haas needs to better explain MWX's value and cost savings to customers through packaging information and targeting distributors with free samples and feedback surveys. A fixed price between manufacturing cost and competitor prices could also boost sales.
Crest Whitestrips Market Research Pdf
Solid Results Research Inc. presented a market research project on Crest Whitestrips. They surveyed 50 Philadelphia consumers to understand usage of teeth whitening products and identify opportunities to increase sales of Crest Whitestrips. The survey found that 70% of respondents consider Crest the best teeth whitening brand. However, consumers feel Crest Whitestrips are overpriced and aren't willing to purchase outright. Solid Results recommends targeting women and college graduates through promotional incentives and price reductions, and pursuing integrated marketing communications to co-brand and cross-sell Whitestrips with Crest toothpaste.
Globalization strategy - Walmart
Walmart has pursued various globalization strategies over time. It initially used a multidomestic strategy in the Americas, which was very successful. However, using a global strategy in other countries without developing economies of scale led to failures, such as in Germany and Korea. Now Walmart is trying to move towards a transnational strategy to better leverage both local and global competencies. Its transnational approach worked well in the UK but has proven difficult to replicate elsewhere.
Leadership Analysis: Best Buy
BestBuy is one of the largest retail multinational companies dealing in consumer electronics originated in the United States. Over the years Best Buy has faced major competition from the rising industry of online buying (mainly Amazon). Since the costs of operating online are low, the costs of the products that they sell are also lower than that of a brick and mortar like BestBuy.
We took a strategic approach to analyzing how well BestBuy is doing, from a leadership point of view, trying to cope up with the era of E-Commerce.
AT&T: Twenty Years of Change Case Analysis
This document analyzes strategic changes at AT&T over 135 years through five milestones:
1) 1875-1893: AT&T established a monopoly by acquiring licenses and Western Electric.
2) 1894-1984: Competition grew after patent expiry. Regulatory acts began in 1913 with the Kingsbury Commitment.
3) 1984: AT&T divested local networks into 7 Baby Bells in an antitrust settlement.
4) 1984-1997: AT&T acquired McCaw Cellular and NCR but struggled with convergence. A second divestiture split it into 3 companies.
5) 1997-2000: CEO Armstrong pursued cable and broadband but overpaid for acquisitions,
Managing The Three Types of IT
1. The document discusses three types of IT - function IT (FIT), network IT (NIT), and enterprise IT (EIT) - and three tasks for managing them: selection, adoption, and exploitation.
2. IT selection involves taking an inside-out approach to determine what capabilities an organization needs from IT. Adoption requires creating complements to maximize value from selected technologies. Exploitation is about extracting maximum benefit once technologies are implemented.
3. Adoption is particularly challenging for EIT due to imposed new processes, but executives can intervene as complements to facilitate adoption. Ongoing exploitation relies on tuning organizational complements for FIT and NIT, and leveraging standardized data and workflows for E
Bmw z3
The document discusses BMW's marketing of the Z3 Roadster in the US market. Some key points:
- BMW aimed to sell 100,000 Z3 Roadster units in the US to fill space left by declining motorcycle sales and test marketing revealed interest across segments.
- Phase I marketing included traditional and non-traditional methods like a BMW/MGM partnership for GoldenEye product placement, appearances on TV shows, and a radio program. This generated over 9,000 pre-orders, exceeding targets.
- Phase II would focus more on non-traditional methods to maintain hype and satisfy expected demand, like sponsoring the 1996 Olympics and using websites, social media, and word-of-mouth
What's hot (20)
Chapter 2 Cultural Dynamics in Assessing Global Markets
Chapter 2 Cultural Dynamics in Assessing Global Markets
Intel 64 fund case analysis - Super Six Team lead by V.V.L.N. Sastry
Intel 64 fund case analysis - Super Six Team lead by V.V.L.N. Sastry
Similar to Philip Morris Presentation
Tobacco Advertising
This presentation summarizes the impact of tobacco advertising on the uptake and maintenance of tobacco use.
Altria Report
- Altria Inc. is the largest tobacco company in the US, with 49.8% of the market, but cigarette sales volumes have been declining 3-4% annually due to health concerns, regulations, and social factors.
- Altria operates efficiently through restructuring and has strong cash flows, but faces risks from increased taxes, regulations, and potential bans on menthol cigarettes or e-cigarettes.
- The report recommends selling Altria stock with a $44.64 price target based on stagnant earnings growth forecasts and concerns about sustaining dividend growth given debt levels and revenue declines.
Individual Strategic AnalysisSwedish Match, ABTable of Conte.docx
Individual Strategic Analysis
Swedish Match, AB
Table of Contents
I. Introduction
2
Business Case
2
Problem Statement
2
Mission Statement
2
Vision Statement
3
II. External Assessment
3
General Environment
3
Economic
3
Demographic
3
Political/Legal
3-4
Socio-cultural
4
Technological
5
Global
5
III. Competitive Environment
5
Industry Analysis
5
Economic Structure
5
Life Cycle Stage
6
Porter 5 Forces Model
6-7
Industry Attractiveness
7
Strategic Group Analysis
8
Key Success Factors
8-9
Competitor Analysis Model
9-10
IV. Internal Assessment
10
Nature of the Firm
10
Culture & Leadership
10-11
Organizational Structure
12-13
Value Chain Analysis
13-14
Core Competence
14
Financial Ratio Analysis
14-15
V. Strategic Choice
16
SWOT Analysis
16-17
General Strategic Orientation
17
Grand Strategy Clusters
17-18
Grand Strategy Selection Matrix18
BCG Matrix
19
VI. Recommendations
19
Corporate Level Strategy
19
Business Level Strategy
19
VII. Managerial Implications
19-20
VIII. References
20-21
Swedish Match, AB
I. Introduction
Business Case
Swedish Match is headquartered in Stockholm, Sweden and is traded on the Nasdaq Stock Exchange under the ticker symbol SWMAY. Swedish Match manufactures and markets smokeless tobacco, cigars, and pipe tobacco. It is also the world's largest producer of matches and the number three makers of disposable lighters under the brand name Cricket.
Swedish Match has 14,343 employees and manufactures its products in 26 plants and 15 countries and sells its products in 140 countries.
As one can see Swedish Match is a well-diversified company with revenues generated from many product areas.
Swedish Match is the only global producer of snuff and holds a leading position in the Nordic snuff market and in South Africa.
In the U.S., Swedish Match competes against United Smokeless Tobacco, Conwood Inc., Swisher International and National Tobacco Company, LP. In the United States, Swedish Match faces fierce rivalry in the chewing tobacco, snuff, and loose-leaf segments within the smokeless tobacco industry. Within the United States, Swedish Match has the largest market share in the rapidly expanding value-priced segment. In 2001, Swedish Match had over $1.78 billion in sales spread across its various product lines.
History
The origins of Swedish Match and disposable lighter operations can be traced back to Svenska Tandsticks AB, which was founded in 1917. After a consolidation period from 1917-1932, two large companies replaced the twenty independent match manufacturing plants creating Svenska Tandsticks Aktiebolag with Ivar Kreuger as the President. The match company later changed its name to Svenska Tobaks AB (SWA). In 1984 after being transferred to the Swedish holding company Statsforetag AB, SWA was renamed Procordia AB in 1984. In 1985, Procordia acquired Pinkerton Tobacco Company, the leading manufacturer of chewing tobacco in the United States. Volvo acquired 40% of the sh.
Burden ppt final for stakeholder group
This document discusses policies to prevent youth smoking in Colorado. It notes that tobacco kills over 4,400 people in Colorado each year, and 80-90% of smokers start by age 18. The tobacco industry spends over $12.5 billion annually on marketing, including $170.7 million in Colorado. New nicotine products like e-cigarettes are also increasing in popularity among youth. The document proposes several policy options to reduce youth access and initiation, including increasing cigarette taxes, enacting retailer licensing laws, restricting flavored products and sales near schools, and updating the tobacco-free schools law. There is strong evidence that limiting youth access through these types of policies can effectively reduce smoking rates.
Tobacco 2
Tobacco companies responded to research linking smoking to health risks in the 1950s-1960s by marketing "safer" filtered cigarettes and sponsoring TV shows. In subsequent decades, they launched ad campaigns like "Marlboro Country" and sponsored sports. While smoking rates and related deaths and costs are high, tobacco companies, allied industries, and politicians benefit from lobbying and campaign contributions. Stricter regulations have reduced smoking rates, though health impacts remain substantial and new marketing continues internationally and among youth.
Tobacco Global Industry Players
Global Tobacco industry players- R.J. Reynolds ,Philip Morris,Imperial Tobacco.--assignment for Product Brand Management @ Chitkara Business School
Tobacco conspiracy
Lung cancer is the leading cause of cancer death in the United States. Tobacco use accounts for at least 30% of all cancer deaths and 87% of lung cancer deaths, and increases the risk of several other cancers. Tobacco contains over 4000 chemicals, including 200 that are poisonous and 69 that cause cancer. The tobacco industry knew as early as 1953 that smoking causes health risks but launched a propaganda campaign to mislead the public and sow doubt about the science. While tobacco generates tax revenue, it costs the healthcare system far more than it contributes in taxes and causes widespread preventable disease. Banning tobacco would help public health but would also impact tobacco farmers' livelihoods, requiring support for alternative crops.
E-cigarette Marketing Analysis
E-cigarette marketing analysis based on European Lawmakers reject tight restrictions on e-cigarettes and the e-cigarette industry waiting to exhale by The New York Times.
Equities Class- Tobacco Industry Analysis
Altria Group was valued using various methods including free cash flow valuation and discounted cash flow analysis. Free cash flows were projected for 2014-2019 using a 5% revenue growth rate and 1.5% terminal growth rate, resulting in a valuation of $67.64 per share. The weighted average cost of capital was calculated to be 7.32% using a cost of equity of 7.83% and cost of debt of 5.83%. Relative valuation compared Altria's return on assets of 14.71% and return on equity of 168.21% to competitors.
Manipulation 101 - Big Tobacco Exposed
This was a presentation developed for the Minnesota Department of Health. It details the history of lies by the tobacco industry.
International marketing group 5 class3
Tobacco groups challenge Australia's new law requiring plain packaging of cigarettes. The law aims to reduce branding and discourage smoking by eliminating the attractive effects of packaging. Tobacco groups argue the law will reduce their market share and competitive advantage. One year on, studies show plain packaging smokers find cigarettes lower quality and are less satisfied, increasing motivation to quit. However, tobacco sales have remained stable, with companies adapting to changing regulations. National laws can significantly impact marketing strategies in industries like alcohol, tobacco, and pharmaceuticals by restricting advertising practices.
Strategic decisions move a company toward its stated goals and.docx
Strategic decisions move a company toward its stated goals and
perceived success. Strategic decisions also reflect the firm’s social
responsibility and the ethical values on which such decisions are
made. They reflect what is considered important and what a com-
pany wants to achieve.
Mark Pastin, writing on the function of ethics in business deci-
sions, observes:
There are fundamental principles, or ground rules, by which
organizations act. Like the ground rules of individuals,
organizational ground rules determine which actions are
possible for the organization and what the actions mean.
Buried beneath the charts of organizational responsibility,
the arcane strategies, the crunched numbers, and the politi-
cal intrigue of every firm are sound rules by which the game
unfolds.
The following situations reflect different decisions made by multi-
national firms and governments and also reflect the social respon-
sibility and ethical values underpinning the decisions. Study the
following situations in the global cigarette marketplace carefully
and assess the ground rules that guided the decisions of firms and
governments.
EXPORTING U.S. CIGARETTE
CONSUMPTION
In the United States, 480,000 deaths, about one in five, are related to
smoking each year. About 250 billion cigarettes were sold in the U.S.
in 2017, but sales are shrinking rapidly. Unit sales have been drop-
ping about 1 to 2 percent a year, and sales have been down by almost
5 percent in the last 10 years. The U.S. Surgeon General’s campaign
against smoking, higher cigarette taxes, nonsmoking rules in public
areas, and the concern Americans have about general health have
led to the decline in tobacco consumption. Faced with various class-
action lawsuits, the success of states in winning lawsuits, and pend-
ing federal legislation, tobacco companies have stepped up their
international marketing activities to maintain profits.
Even though companies have agreed to sweeping restrictions in
the United States on cigarette marketing and secondhand smoke
and to bolder cancer-warning labels, they are fighting as hard as
ever in the Third World to convince the media, the public, and
policymakers that similar changes are not needed. In seminars at
luxury resorts worldwide, tobacco companies invite journalists, all
expenses paid, to participate in programs that play down the health
risks of smoking. It is hard to gauge the influence of such semi-
nars, but in the Philippines, a government plan to reduce smoking
by children was “neutralized” by a public relations campaign from
cigarette companies to remove “cancer awareness and prevention”
as a “key concern.” A slant in favor of the tobacco industry’s point
of view seemed to prevail.
At a time when most industrialized countries are discourag-
ing smoking, the tobacco industry is avidly courting consumers
throughout the developing world using catchy slogans, obvious
image campaigns, and single-cigarette sales t.
Menthol Monday Webinar Summary.Ppt
The document discusses menthol cigarettes and calls for the FDA to remove menthol flavoring from all tobacco products. It provides background on menthol cigarette use, the tobacco industry's targeting of certain groups, and strategies being used to oppose a menthol ban. Recent news and studies suggest removing menthol could significantly reduce smoking rates and tobacco-related deaths over time, especially among African Americans. The next steps mentioned are the upcoming FDA report and TPSAC meeting to further consider the issues.
Cigarette brands of R.J Reynolds, marlboro
Global Tobacco industry players- R.J. Reynolds ,Philip Morris,Marlboro.--assignment for Product Brand Management @ Chitkara Business School
Tobacco branding
The document discusses R.J. Reynolds, a major tobacco company in the US. It details some of R.J. Reynolds' top cigarette brands which make up about 28% of the US market, including Camel, Pall Mall, Winston, and Kool. The document also discusses strategies around tobacco blending, marketing, product innovation, and harm reduction approaches.
Smoking Letter Extended
The letter urges the US Senate Committee on Health to pass a law banning all tobacco advertising. It summarizes research showing that tobacco advertising influences tobacco usage rates, especially among teenagers and young adults. Banning tobacco advertising would significantly reduce tobacco consumption and positively impact public health, as evidenced by other countries that have enacted such bans. The letter cites experts who argue that the tobacco industry strategically targets youth to replace smokers who quit or pass away, exploiting teenagers' need for independence, and that banning advertising would undermine this strategy by decreasing smoking initiation rates among youth.
TRUST US: WE’RE THE TOBACCO INDUSTRY
This document summarizes evidence from tobacco industry documents revealing decades of deception regarding the health risks of smoking and the addictive nature of nicotine. It argues the industry has not truly reformed and should not be trusted or involved in public health policy. While claiming publicly that smoking is not proven addictive, internal documents show companies privately acknowledged nicotine is addictive and the primary reason for smoking. The document aims to counter industry arguments that it has changed by demonstrating continued efforts to undermine health regulations and mislead the public.
Jens DPS 1
1) Plain packaging of cigarettes could significantly impact the tobacco industry by making cigarette packs easier to counterfeit and stimulating an illegal market for branded products purchased abroad, negatively impacting legitimate retailers.
2) Plain packaging would eliminate all product differentiation besides price, transforming the industry into a low price commodity business without reducing smoking rates. It would also impair competition for smaller companies.
3) The representative from Philip Morris believes plain packaging will spur illicit trade and counterfeiting to the detriment of the legitimate industry and government revenues.
Standard Packs, making change happen. Dr. Jean King CRUK
Standard packs aim to reduce the appeal of tobacco products and weaken brand attachment. Evidence shows plain packaging leads to packs being seen as less attractive and having a poorer image. The tobacco industry strongly opposes plain packs as it reduces profits, but their arguments against it are weak. Advocates need to continue building support through various advocacy tools like gaining media coverage, developing partnerships, and rebutting industry claims in order to implement standard packs.
marlboro
This chapter examines types and extent of tobacco advertising and promotion in the US over time. It discusses advertising channels used historically and emerging channels like packaging and the internet. It reviews trends in expenditures for cigarettes, cigars, and smokeless tobacco. Despite restrictions, cigarette marketing spending increased substantially to $16.7 billion in 2003, then dropped to $13.5 billion in 2005. Over time, spending has shifted from print to promotional activities like price discounts, impacting exposure to marketing messages.
Similar to Philip Morris Presentation (20)
Individual Strategic AnalysisSwedish Match, ABTable of Conte.docx
Individual Strategic AnalysisSwedish Match, ABTable of Conte.docx
Strategic decisions move a company toward its stated goals and.docx
Strategic decisions move a company toward its stated goals and.docx
Standard Packs, making change happen. Dr. Jean King CRUK
Standard Packs, making change happen. Dr. Jean King CRUK
Philip Morris Presentation
- 1. Philip Morris By Russ Tijerina
- 8. Market Share
- 17. The Four Ps Product Life Cycle for Phillip Morris Phillip Morris is in the Sales Decline stage
- 20. Who were they targeting?
- 21. Men?
- 22. Medical
- 23. Sex
- 27. Placement
- 28. Recommendations