SlideShare a Scribd company logo
Created by :-
: Tarun Kabra
:DeviDutt Saini
-: AGENDA :-
Introduction.
Indian Scenario.
SWOT Analysis.
Major Player.
Brand Management.
Future Outlook.
Conclusion.
INTRODUCTION
Cont….
-: SWOT ANALYSIS :-
-: MAJOR PLAYERS :-
TOP PHARMA COMPANIES IN INDIA
 Ranbaxy laboratories limited
 Cipla
 Lipin
 Aurobindo pharma ltd
 Sun Pharma
 Cadila Health
 Jubilant Hife
 Wockhardt
 Ipca labs
-: RANBAXY COMPANY :-
-: Cipla Company :-
-: BRAND MANAGEMENT :-
Market
Research
Marketing
Communications
Customer
Marketing
Medical
Services
BRAND
MANAGMENT
Pricing
Analysis
Business
Development
Professional
Sales
-: FUTURE OUT LOOK :-
 PHARMA INDUSTRY -: It Remains Favorable
according to report by ICRA & Moody’s.
 The Indian Pharmaceutical sector is also expected to be
among the Top 10 Pharma Based markets in the world
in the next 10 years.
The national Pharma Market would experience the rise
in the sales of the patent drug’s.
-: CONCLUSION :-
 INDUSTRY:- Academic relationship can be
furture explored.
Old Age people will be exploit on
traditional & Herbal Medicines.
 Awareness of worrisome trends on the
business of Drugs, Research, & Health Care .
Submitted To,
Dr. Preeti Sharma
Mrs. Nayna Porwal

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Pharma Industry Case Study PPT Pacific University By DeviDutt Saini

  • 1.
  • 2. Created by :- : Tarun Kabra :DeviDutt Saini
  • 3. -: AGENDA :- Introduction. Indian Scenario. SWOT Analysis. Major Player. Brand Management. Future Outlook. Conclusion.
  • 6.
  • 8. -: MAJOR PLAYERS :- TOP PHARMA COMPANIES IN INDIA  Ranbaxy laboratories limited  Cipla  Lipin  Aurobindo pharma ltd  Sun Pharma  Cadila Health  Jubilant Hife  Wockhardt  Ipca labs
  • 11. -: BRAND MANAGEMENT :- Market Research Marketing Communications Customer Marketing Medical Services BRAND MANAGMENT Pricing Analysis Business Development Professional Sales
  • 12. -: FUTURE OUT LOOK :-  PHARMA INDUSTRY -: It Remains Favorable according to report by ICRA & Moody’s.  The Indian Pharmaceutical sector is also expected to be among the Top 10 Pharma Based markets in the world in the next 10 years. The national Pharma Market would experience the rise in the sales of the patent drug’s.
  • 13. -: CONCLUSION :-  INDUSTRY:- Academic relationship can be furture explored. Old Age people will be exploit on traditional & Herbal Medicines.  Awareness of worrisome trends on the business of Drugs, Research, & Health Care .
  • 14. Submitted To, Dr. Preeti Sharma Mrs. Nayna Porwal