Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe – we heart the fun prints, fuzzy knits and textured outerwear.
Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe – we heart the fun prints, fuzzy knits and textured outerwear.
This presentation made by me on Brand Zara while studying for the brand study project. I choose Zara because it has been conquering THE FASHION WORLD in its own way...!
Digital Marketing Strategies. Case study - Mango Marina Decuseara
What platforms the website has in place and how it should enhance them, the position against their primary competition, how its strategies and tactics are influenced by brand, targeting and positioning, kewords employed in the organic and paid search, email marketing strategy, my recommendations for the organisation.
International Business Development MaxMara GroupSimone Tremonte
UK Business Campus at BBS, Bangor - Wales
Group project on italian fashion company "MaxMara Group" for the workshop "Insights from Italy".
We conducted it by going through the origin until the international diffusion of firm's brand, considering mission, vision, values, distribution, store concept, perception of MaxMara brand in UK, financial and economics data.
This presentation made by me on Brand Zara while studying for the brand study project. I choose Zara because it has been conquering THE FASHION WORLD in its own way...!
Digital Marketing Strategies. Case study - Mango Marina Decuseara
What platforms the website has in place and how it should enhance them, the position against their primary competition, how its strategies and tactics are influenced by brand, targeting and positioning, kewords employed in the organic and paid search, email marketing strategy, my recommendations for the organisation.
International Business Development MaxMara GroupSimone Tremonte
UK Business Campus at BBS, Bangor - Wales
Group project on italian fashion company "MaxMara Group" for the workshop "Insights from Italy".
We conducted it by going through the origin until the international diffusion of firm's brand, considering mission, vision, values, distribution, store concept, perception of MaxMara brand in UK, financial and economics data.
A presentation on French originated CARREFOUR Retail. Also a comparison with a competitor and an Indian retail company.SWOT analysis, business strategies, private labels, vision and mission. Complete insight of the world number 2 retailer. .
Objective is to reach the market share by 2 % in Indian retail industry through B2C channels and break even
Initiatives taken by Carrefour in India:
Before FDI:
Expand B2B stores in other parts of India, mainly Pune & Bangalore (May 2012)
Talks with Pantaloons group for Joint Venture
Assumptions:
Accomplishment of Joint Venture with Pantaloon group
Plans to open B2C stores in metro cities
A Presentation that Analyzes the Fashion Industry in Spain in regards to developing a marketing plan that introduces Express Clothing company to the region. Developed for Academic Purposes.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
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What Makes Candle Making The Ultimate Bachelorette CelebrationWick & Pour
The above-discussed factors are the reason behind an increasing number of millennials opting for candle making events to celebrate their bachelorette. If you are in search of any theme for your bachelorette then do opt for a candle making session to make your celebration memorable for everyone involved.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
3. • More than 2500 stores in 108 countries
• Collection mainly produced in China & Morocco
• Turnover 1.408 billion Euros for 2011
• 644 new stores in 2011, 11% growth
• Collection Line-
Casual
Suit-evening
Sport-MNG jeans
4. •
National with International Growth 13
1984-85 – Started
& 5 retail outlets and by 1988 they were
• In seven years the company reached 100 retails outlets in Spain
and a sales volume worth 48 million Euros.
improve the internal
fashion, design,
system of stock
image and good
management,
price-quality logistics and product
relationship. distribution
Global
Concept
5. • 1992 - The first steps outside the Spanish market were made
with the opening of two stores in Portugal
• 1997 - The volume of business generated abroad surpassed that
of national business
• 2009 - It reached 76% of total volume with a turnover of
1,480 million Euros
• At Present – Now Mango is present in 100 countries with more
than 1,400 retail outlets distributed throughout the world
6. Key Growth Strategies
Mango's greatest asset
lies in its PEOPLE.
Mango has based its
business culture on human
relations, teamwork and the
continuous training
7. Key Growth Strategies
Own LOGISTIC & SCM SYSTEM which
allows it to manage, direct and take
decisions throughout the complex process
of design, supply, manufacture, sales and
after sales in a completely automatic way.
• Reduce delivery times & streamline
distribution of the product;
• Manage orders
• Control quality;
• Reduce infrastructure costs ; and
• Be flexible and adaptable at all
levels
8. Key Growth Strategies
All manufacturing activity
takes place through third
party companies, about 200
SUPPLIERS throughout the
world.
New suppliers are included
every season to cover
technical requirements
9. Internationalization Of Mango
Stages in the International Expansion Strategy by Way of Entry
Stage Period Nature Way of Entry
First Stage 1992-1995 Introduction Franchises.
(Learning)
Second 1996-2002 Expansion Franchises. Wholly-owned shops.
Stage (Growth)
Third Stage 2002-2005 Consolidation Wholly-owned shops only in markets
in the euro, dollar and yen
zones. Franchises in markets in the
euro, dollar and yen zones.
Diversification Only Franchises in all those markets
outside the euro, dollar and
yen zones.
Source: Based on information from MANGO.
11. Factors behind Globalization of Mango
• THE FRANCHISE AS A FORM OF ENTRY
• MIX INTERNATIONAL MARKETING STRATEGIES
– PRODUCT STRATEGIES - The company makes common collections
in 89 countries that have completely different cultural,
climatological and morphological environments.
– Portfolio of brands - The products of the company are not
commercialized in all the countries under the same brand. On an
international level, the chain uses four names derived from the
acronym or combination of the original MANGO brand.
• MANGO – Original brand name
• MNG
• MANGO Barcelona – Used in China, wants to be associated with
European Origin.
• MNG by MANGO – Used in USA, ‘the Anglo-Saxon world uses initials a lot
• PRODUCT LABELLING - MNG brand appears both in the outside labeling as well as the
inside, in such a way that the same labels can be used in all the markets.
• PRICE STRATEGY
– In general, MANGO applies a medium-high pricing policy, which
accompanies its product policy of medium-high quality
12. • Specific market segment – young women who like fashion
• Price and positioning - ‘A middle class positioning’ but above ZARA.
• COMMUNICATION - MANGO assigns 4% of the total sales in each country to
advertising
• Subcontracting - Mango manufactures none of the garments that it sells
• Logistics and Supply chain management
– more than 140 suppliers around the world, and each region specializes in one type of
clothing that it can manufacture “at a competitive price.”
• Computer platform to manage its supply chain
– Mango can manage its more than 7,000 direct employees as well as the additional 22,000
people who work for Mango indirectly
• As at 31st December 2010, the Mango group had 1,757 stores, 1,456 of which
were located abroad because of Cultural Diversity of its products.
“The challenge now is to consolidate the position in each country”. - Isak Halfon
Director of International Expansion of MANGO
13. Future Sustained Growth
• Explore New Niche Market
• Reinforce Brand Image as Designer Product
• Personalize Retail Outlets
• Plan financial resources
• Invest in new Technologies and facilities
• E-business
14. Facts and Figures
Business figures for recent financial years are as follows:
DESCRIPTION 2007 2008 2009 2010
Net turnover 1,020 ,356 1,100,705 1,145,156 1,269,523
Net profit 129,139 143,258 148,016 101,164
Stores 1,094 1,228 1,390 1,757
Countries 89 90 97 102
Sales (%) 76% 77% 78% 81%
Employees 6,973 7,865 8,132 8,690
15. Conclusion
• Mission “To be present in all cities in the world and
projecting a coherent and unified image”
• Three fundamentals:
1) Offer quality garments at a reasonable price
2) Manufacture in countries with more competitive
production costs, obtain a low cost and keep prices
competitive
3) Control operating costs thanks to up-to-date information
systems.
• The concept of a global brand have been key factors for
Mango's sustained growth over these years.
Editor's Notes
The year 1999 would be a milestone for the company and a turning point in its process of international expansion. The opening process of its wholly-owned shops abroad reached its maximum with the inauguration of 42 establishments. In this same year the large shop of the chain in the Opera area of Paris was opened.From 1999, the frequency of opening wholly-owned shops abroad lessened progressively until 2002, when the rate of growth became negative. In this exercise establishments were closed in Germany (1), Andorra (1), Argentina (2), Brazil (1) and the UK (1), until there was a total of 6 closures and only two openings.This stage lasted hardly six years. In 2003 it left the Argentinean market completely, closing 4 establishments which were still in its possession. One year later it sold a franchise of its shops in Chile; and in 2005, it did the same with 8 shops in Israel. Leaving behind a multimillion investment.