Facebook Credits was Facebook's virtual currency that could be used to purchase items in games and apps on Facebook. However, Facebook did not effectively promote the use of Credits or provide sufficient options for how Credits could be used, both for consumers and developers. While some games and apps saw increased user engagement and transactions when integrating Credits, the future of Credits remains uncertain as Facebook has not fully capitalized on the potential of a virtual currency on its platform.

2. Wtf happened to Facebook Credits?
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3. RIP Facebook Credits
Hello Facebook
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4. What Facebook Didn’t Do… For Consumers
• Education
• Display Credits balance in a prominent location
• Create a listing to feature ways to spend Credits
• Allow peer-to-peer Credit gifting
• Outside gaming promotions, BOGOs etc …
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5. What Facebook Didn’t Do… For Developers
• Offer flexible pricing based on vertical
• Provide subscription/rebilling as part of Credits
• Create a paid App store
• Promote a featured ‘Category’ listings for hot
applications… the discoverability problem
• Offer advertising perks/premier placement for
integration of Credits into ad campaigns
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6. The Power of Facebook Currency
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7. Members are spending 2X
After
Before
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8. Partner's Transaction Frequency is up 97%
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9. The Power of Virtual Currency
• 380,000 Heists
• 52,000 active players
• 1 Million Credits Redeemed
• 70% of users “Share”
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10. So what now?
+ =
“I pity the fool . . .”
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11. What the Future Holds ….
• Facebook Currency still exists
• Facebook Currency will continue to gain value
• Still a great incentive/motivational tool
• Finally to emerge from social gaming
• “Pay with Facebook” becomes the norm on
Facebook and even on external web sites
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