Alexander Grover from Restack.AI, a Web3 firmed based in Oslo, Norway and Lviv, Ukraine, discusses how NFTs can be used to increase engagement within existing customer loyalty programs in the retail sector.
The presentation includes
1. Problem Statement
2. Loyalty Programs
3. Web3 Gaming with examples
4. Challenges
5. Architecture
6. Reddit Collectible Avatars
7. Starbucks Odyssey
8. Summary
The problem statement is: “As soon as the campaign is over, the sales drop-off!” - Hans Christian Boehlke CEO at Aldeamo (Bogotá, Columbia).
Web3 Gaming examples include Alien Worlds and The Infungibles.
G2E Social Gaming Technology- Building a WinnerPeakMarketing
Peak Gaming Group’s methodology in its consultancy is to act as a “Matchmaker” or “Translator” of online gaming supplier’s language to brick and mortar casino operators, and vise-versa.
With our extensive experience and multi-discipline expertise, we help both software developers and land based casino operators find the perfect match which best suit their needs in the iGaming space.
This project is under the Alternative Investment course lectured by Professor David Lee at SMU. These slides illustrate the definition, history, types and future of crowdfunding. More specifically, slides demonstrate that, innovative technology, blockchain, will be employed in crowdfunding.
The document summarizes The First Club, a rewards platform that allows customers to redeem points and vouchers for digital content. It offers customizable programs for loyalty programs, corporate rewards, and promotions. Customers can browse and instantly download music, games, books and other content. The platform is available in three packages - Bronze for basic redemption, Silver for co-branded portals, and Gold for fully-customized and branded digital download services. It provides benefits like increased customer engagement and ROI for promotions compared to physical fulfillment.
Author: Brett Brewer, President Adknowledge
Growth of social applications
Market size of virtual currency
Monetization of social media
This talk was given at Adknowledge social media conference in Sydney
How Brands Use Tokens to Attract and Retain Customers | Andrey KuznetsovJessica Tams
This document discusses how brands and companies are using tokens to engage with customers. It provides examples of Kik and Kin tokens, which allow users to earn tokens for interacting with brands and content. Kin tokens can be used and traded within the Kik app ecosystem. The document also discusses Line's Link token, which aims to address a decline in Line's user base by rewarding user engagement. Finally, it outlines Kamagames' plans to launch the Kamagames Token (KGT) to reward players of its social card games and foster further engagement. KGT holders will receive exchange bonuses for in-game currency to incentivize use of the token within Kamagames' games.
IGT is an international gaming company headquartered in London that designs, manufactures, and markets gaming equipment, software, and network systems. It provides solutions for land-based casinos and online wagering. IGT also contracts with state and national governments to provide lottery services worldwide. The company aims to expand into emerging markets, partner with casinos in Macau and South Africa, enhance gameplay, and develop the casino experience of the future including immersive technology and e-sports.
At the Supply Chain Insights Global Summit, we challenged the audience to think about "social tokens" using this presentation from Luke Layden of Coin Desk.
G2E Social Gaming Technology- Building a WinnerPeakMarketing
Peak Gaming Group’s methodology in its consultancy is to act as a “Matchmaker” or “Translator” of online gaming supplier’s language to brick and mortar casino operators, and vise-versa.
With our extensive experience and multi-discipline expertise, we help both software developers and land based casino operators find the perfect match which best suit their needs in the iGaming space.
This project is under the Alternative Investment course lectured by Professor David Lee at SMU. These slides illustrate the definition, history, types and future of crowdfunding. More specifically, slides demonstrate that, innovative technology, blockchain, will be employed in crowdfunding.
The document summarizes The First Club, a rewards platform that allows customers to redeem points and vouchers for digital content. It offers customizable programs for loyalty programs, corporate rewards, and promotions. Customers can browse and instantly download music, games, books and other content. The platform is available in three packages - Bronze for basic redemption, Silver for co-branded portals, and Gold for fully-customized and branded digital download services. It provides benefits like increased customer engagement and ROI for promotions compared to physical fulfillment.
Author: Brett Brewer, President Adknowledge
Growth of social applications
Market size of virtual currency
Monetization of social media
This talk was given at Adknowledge social media conference in Sydney
How Brands Use Tokens to Attract and Retain Customers | Andrey KuznetsovJessica Tams
This document discusses how brands and companies are using tokens to engage with customers. It provides examples of Kik and Kin tokens, which allow users to earn tokens for interacting with brands and content. Kin tokens can be used and traded within the Kik app ecosystem. The document also discusses Line's Link token, which aims to address a decline in Line's user base by rewarding user engagement. Finally, it outlines Kamagames' plans to launch the Kamagames Token (KGT) to reward players of its social card games and foster further engagement. KGT holders will receive exchange bonuses for in-game currency to incentivize use of the token within Kamagames' games.
IGT is an international gaming company headquartered in London that designs, manufactures, and markets gaming equipment, software, and network systems. It provides solutions for land-based casinos and online wagering. IGT also contracts with state and national governments to provide lottery services worldwide. The company aims to expand into emerging markets, partner with casinos in Macau and South Africa, enhance gameplay, and develop the casino experience of the future including immersive technology and e-sports.
At the Supply Chain Insights Global Summit, we challenged the audience to think about "social tokens" using this presentation from Luke Layden of Coin Desk.
Deploying Gamification to Sweetstakes and Promotions to Engage Consumers and ...Rachel Hamilton
This document summarizes a conference on using gamification in digital advertising, sweepstakes, and promotions. It discusses using games and virtual rewards to engage customers, strengthen brands, and capture customer data. It provides examples of companies like Marriott and Chipotle that have successfully used games for recruitment and marketing. It also outlines important legal considerations for sweepstakes rules, advertising disclosures, and using virtual currency as prizes.
1. Creator Economy empowers individuals through platforms that support creators in building communities and monetizing their work through subscriptions and NFT sales rather than advertisements.
2. Blockchain technologies like cryptocurrencies, NFTs, and DAOs are democratizing value by giving more power to users through decentralized ownership and governance.
3. These trends are building an open and community-driven Web3.0 by addressing problems of centralization and data misuse in Web2.0, with NFT-enabled games and the metaverse playing important roles by adding real economies.
This document discusses alternative business models for open source projects including crowd funding and tokenization. It provides examples of open source business models like enterprise support and open core. It discusses license choices for open source projects and stages of funding for open source startups. It then summarizes the story of Nginx, an open source web server, and its acquisition by F5. It discusses crowd funding models and examples like Fetch.ai which raised funds through an initial coin offering. It also discusses topics like tokenization, control in decentralized systems, and the impact of publicly traded token-based businesses.
The most efficient, unbiased, philanthropic funding source imaginable – based on secure behavioral technology, that more than doubles the efficiency of the entire advertising industry, and uses its massive revenues to fund humanity – while protecting each person’s identity and privacy
The document discusses the potential of blockchain technology and decentralized networks, describing how blockchain could disrupt industries like finance, law, real estate, and more through applications of smart contracts, autonomous devices, and programmable corporations. It also outlines the investment opportunities in the blockchain space and argues that blockchain assets provide advantages over traditional assets due to their availability, transferability, transparency, and programmability. The document promotes investing in blockchain startups and learning about the technology.
The document discusses the potential of blockchain technology and decentralized networks, describing how blockchain could disrupt industries like finance, law, real estate, and more through applications of smart contracts, autonomous devices, and programmable corporations. It also outlines the investment opportunities in the blockchain space and argues that blockchain assets provide advantages over traditional assets in terms of availability, transferability, control, taxation, transparency, and programmability.
Anatomy of a successful pitch is discussed, including keeping it short and focused on the audience, problem to be solved, and team leading the solution. Key stakeholders for funding are identified along with what motivates their investments. Guidance is provided on crafting an compelling story around the market opportunity and solution, building traction, and ultimately securing funding to take the business to the next level.
This document summarizes a company's process for evaluating potential partners and provides details on discussions with several prospective partners. The company's due diligence process involves initial market research, phone interviews, hosting partner visits, and technical evaluations. Updates are provided on 14 potential partners representing various offer types. Key learnings emphasize the importance of premium offers and limiting partnerships to one per offer type.
This webinar from RiskScout discusses cryptocurrency and its implications for risk management. It will cover the basics of crypto including what it is, how it works, and trends in adoption. It will also address managing risks related to crypto for financial institutions, identifying crypto transactions, and revenue opportunities in the crypto space. The live webinar will include a Q&A with the presenter, Ryan McInerny, and moderator Tara Dwyer.
This document describes a tool called Bluebird Interactive that aims to simply and effectively launch websites. It discusses how the tool is good for developers by providing templates, bundles, and customer service. It is good for clients also through these resources. And it is good for communities by making websites more accessible and affordable and adopting an open-source model. The document outlines the business model, financial projections, and team to support how Bluebird Interactive can help small businesses launch online presences.
Forget about RCS and VoLTE. The fring Alliance is all you need! Roy Timor-RoussoAlan Quayle
Forget about RCS and VoLTE. The fring Alliance is all you need!
Roy Timor-Rousso
GM
fring Alliance
The fring Alliance was created to provide Communication Service Providers (CSPs) the ability to deliver competitive IP communication services with a white label, fully federated real time communications platform, delivering differentiated, superior native user experience, while together building a massive, global federated IP communications user base, with a universal directory. Stop wasting time on tired, out of date, and expensive ‘standards'; join the fring Alliance, its where your customer are.
This document provides an overview of Web3 and the crypto market landscape. It discusses key concepts in Web3 like blockchain, smart contracts, and decentralization of data ownership through digital wallets. The crypto market saw huge growth in 2021, with the total market cap reaching $174 billion for DeFi and $52 billion for NFTs. Emerging models include mixing DeFi and NFTs. Web3 culture is characterized by information sharing on Twitter. Token economics and liquidity are important factors for products. Development involves global online teams and testing ideas in a rapidly changing market. Investment includes both equity and tokens, with tokens providing instant liquidity.
There is always an ever-growing demand for fundraising sector. Agriya intellectually grabs the growing opportunity and identified its success trends and formulated an efficient Kickstarter clone script called SFPlatform
bitLanders is a gamified social media platform that rewards users for sharing content and engaging socially. Users can post updates, videos, and photos, play games, chat and be rewarded through a points system called "bitMiles" for high quality engaging content. bitMiles can also be used to donate to charitable causes through the associated platform bitCharities. The platform aims to increase engagement between brands, users, and charitable causes by allowing brands to create sponsored tasks and content to both engage users and direct rewards to charities.
This document discusses using blockchain technology and cryptocurrency (bcommerce) to improve digital gaming markets and address issues with existing centralized marketplaces. Some key points:
- Centralized marketplaces charge high (30%) fees for game discovery/marketing which occurs primarily on social media instead of the marketplace.
- Bcommerce aims to allow frictionless direct and peer-to-peer trading of digital game assets/licenses using blockchain so discovery/sales can occur where influencers promote (e.g. Twitch), cutting out centralized marketplaces.
- Other goals include liquid licensing to enable resale of digital assets, tokenization to incentivize influencer marketing, and increasing value of digital ownership.
The document describes Cooperativ, a platform that combines blockchain and legal contracts to help solve common business problems for normal businesses and collaborations. It allows creators to easily share ownership and revenue of projects, compensate contributors without cash upfront, and add collaborators without extensive legal agreements. The platform features include Project Invitations to onboard contributors, Revenue Tokens to automatically share revenue proportionally, and Contributor Credits to compensate contributors with future payments after milestones are met. The company is seeking a $400,000 investment to build out additional features and improve its products.
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
Deploying Gamification to Sweetstakes and Promotions to Engage Consumers and ...Rachel Hamilton
This document summarizes a conference on using gamification in digital advertising, sweepstakes, and promotions. It discusses using games and virtual rewards to engage customers, strengthen brands, and capture customer data. It provides examples of companies like Marriott and Chipotle that have successfully used games for recruitment and marketing. It also outlines important legal considerations for sweepstakes rules, advertising disclosures, and using virtual currency as prizes.
1. Creator Economy empowers individuals through platforms that support creators in building communities and monetizing their work through subscriptions and NFT sales rather than advertisements.
2. Blockchain technologies like cryptocurrencies, NFTs, and DAOs are democratizing value by giving more power to users through decentralized ownership and governance.
3. These trends are building an open and community-driven Web3.0 by addressing problems of centralization and data misuse in Web2.0, with NFT-enabled games and the metaverse playing important roles by adding real economies.
This document discusses alternative business models for open source projects including crowd funding and tokenization. It provides examples of open source business models like enterprise support and open core. It discusses license choices for open source projects and stages of funding for open source startups. It then summarizes the story of Nginx, an open source web server, and its acquisition by F5. It discusses crowd funding models and examples like Fetch.ai which raised funds through an initial coin offering. It also discusses topics like tokenization, control in decentralized systems, and the impact of publicly traded token-based businesses.
The most efficient, unbiased, philanthropic funding source imaginable – based on secure behavioral technology, that more than doubles the efficiency of the entire advertising industry, and uses its massive revenues to fund humanity – while protecting each person’s identity and privacy
The document discusses the potential of blockchain technology and decentralized networks, describing how blockchain could disrupt industries like finance, law, real estate, and more through applications of smart contracts, autonomous devices, and programmable corporations. It also outlines the investment opportunities in the blockchain space and argues that blockchain assets provide advantages over traditional assets due to their availability, transferability, transparency, and programmability. The document promotes investing in blockchain startups and learning about the technology.
The document discusses the potential of blockchain technology and decentralized networks, describing how blockchain could disrupt industries like finance, law, real estate, and more through applications of smart contracts, autonomous devices, and programmable corporations. It also outlines the investment opportunities in the blockchain space and argues that blockchain assets provide advantages over traditional assets in terms of availability, transferability, control, taxation, transparency, and programmability.
Anatomy of a successful pitch is discussed, including keeping it short and focused on the audience, problem to be solved, and team leading the solution. Key stakeholders for funding are identified along with what motivates their investments. Guidance is provided on crafting an compelling story around the market opportunity and solution, building traction, and ultimately securing funding to take the business to the next level.
This document summarizes a company's process for evaluating potential partners and provides details on discussions with several prospective partners. The company's due diligence process involves initial market research, phone interviews, hosting partner visits, and technical evaluations. Updates are provided on 14 potential partners representing various offer types. Key learnings emphasize the importance of premium offers and limiting partnerships to one per offer type.
This webinar from RiskScout discusses cryptocurrency and its implications for risk management. It will cover the basics of crypto including what it is, how it works, and trends in adoption. It will also address managing risks related to crypto for financial institutions, identifying crypto transactions, and revenue opportunities in the crypto space. The live webinar will include a Q&A with the presenter, Ryan McInerny, and moderator Tara Dwyer.
This document describes a tool called Bluebird Interactive that aims to simply and effectively launch websites. It discusses how the tool is good for developers by providing templates, bundles, and customer service. It is good for clients also through these resources. And it is good for communities by making websites more accessible and affordable and adopting an open-source model. The document outlines the business model, financial projections, and team to support how Bluebird Interactive can help small businesses launch online presences.
Forget about RCS and VoLTE. The fring Alliance is all you need! Roy Timor-RoussoAlan Quayle
Forget about RCS and VoLTE. The fring Alliance is all you need!
Roy Timor-Rousso
GM
fring Alliance
The fring Alliance was created to provide Communication Service Providers (CSPs) the ability to deliver competitive IP communication services with a white label, fully federated real time communications platform, delivering differentiated, superior native user experience, while together building a massive, global federated IP communications user base, with a universal directory. Stop wasting time on tired, out of date, and expensive ‘standards'; join the fring Alliance, its where your customer are.
This document provides an overview of Web3 and the crypto market landscape. It discusses key concepts in Web3 like blockchain, smart contracts, and decentralization of data ownership through digital wallets. The crypto market saw huge growth in 2021, with the total market cap reaching $174 billion for DeFi and $52 billion for NFTs. Emerging models include mixing DeFi and NFTs. Web3 culture is characterized by information sharing on Twitter. Token economics and liquidity are important factors for products. Development involves global online teams and testing ideas in a rapidly changing market. Investment includes both equity and tokens, with tokens providing instant liquidity.
There is always an ever-growing demand for fundraising sector. Agriya intellectually grabs the growing opportunity and identified its success trends and formulated an efficient Kickstarter clone script called SFPlatform
bitLanders is a gamified social media platform that rewards users for sharing content and engaging socially. Users can post updates, videos, and photos, play games, chat and be rewarded through a points system called "bitMiles" for high quality engaging content. bitMiles can also be used to donate to charitable causes through the associated platform bitCharities. The platform aims to increase engagement between brands, users, and charitable causes by allowing brands to create sponsored tasks and content to both engage users and direct rewards to charities.
This document discusses using blockchain technology and cryptocurrency (bcommerce) to improve digital gaming markets and address issues with existing centralized marketplaces. Some key points:
- Centralized marketplaces charge high (30%) fees for game discovery/marketing which occurs primarily on social media instead of the marketplace.
- Bcommerce aims to allow frictionless direct and peer-to-peer trading of digital game assets/licenses using blockchain so discovery/sales can occur where influencers promote (e.g. Twitch), cutting out centralized marketplaces.
- Other goals include liquid licensing to enable resale of digital assets, tokenization to incentivize influencer marketing, and increasing value of digital ownership.
The document describes Cooperativ, a platform that combines blockchain and legal contracts to help solve common business problems for normal businesses and collaborations. It allows creators to easily share ownership and revenue of projects, compensate contributors without cash upfront, and add collaborators without extensive legal agreements. The platform features include Project Invitations to onboard contributors, Revenue Tokens to automatically share revenue proportionally, and Contributor Credits to compensate contributors with future payments after milestones are met. The company is seeking a $400,000 investment to build out additional features and improve its products.
Similar to Energizing Retail Loyalty with NFTs (20)
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
2. ABOUT RESTACK.AI
Restack.AI was started by two long-time friends, Steve and Alex. We noticed that many
Web3 projects were slow to deliver on their promises after successfully minting millions of
dollars in NFTs. The problems were rooted not only in the lack of technical competence but
also in experience with Agile development best practices. So we approached them, offering
our 50+ years of combined software development and project management expertise.
We delivered:
2
Racing Game Battle Royale Game SSO Online Wallet Agile Coaching
3. ABOUT US
3
Alexander Grover
Managing Partner
Alex is a 25+ year experienced program manager and business
leader with corporate experience at: The US Navy, Sears Holdings,
BlackRock, TietoEvry, Cognizant & EPAM. His educational
background includes a Bachelors in Engineering from Kansas State
University and an MBA from the University of Illinois. He is
responsible for sales, management and customer success.
Steve Murphy
Partner/CTO
Steve is a 25+ years experienced software engineer with finance,
gaming and public sector experience at: Funcom, Avinor, and
Skandia. His educational background includes a Bachelors in
Computer Science from Monash University in Victoria, Australia and
Oracle certification as a Java Programmer. He is responsible for
architecture and technical development.
4. OVERVIEW
• Problem Statement
• Loyalty Programs
• Web3 Gaming
• Challenges
• Architecture
• Reddit Collectible Avatars Case Study
• Starbucks Odyessy Case Study
• Q&A
4
5. PROBLEM STATEMENT
“As soon as the campaign is over, the sales drop off!”
- Hans Christian Boehlke CEO at Aldeamo (Bogota, Columbia)
Are the customers really loyal?
Discounts can affect brand integrity.
The market is saturated with loyalty programs.
How to stand out?
How do we engage with and retain customers
while maintaining brand integrity & margins?
Stickiness
5
7. HISTORY
• Loyalty programs have been around since the 18th
century!
• Premise for a Loyalty Program: It’s ca. five times
more expensive to reach a new customer than
retain an existing one.
• Loyalty programs help businesses avoid high churn
rates, offering existing customers a “little extra.”
• In 1981, American Airlines introduced the concept
of trading customer data for perks and discounts.
• The sophistication of loyalty programs continues to
increase!
7
8. TYPES
• Points-based loyalty program
• Most popular in retail environments
• Points redeemable for a discount or complimentary
product
• Tiered loyalty program
Earned points based on spending.
Ascend levels by earning points within a given
period.
• Subscription-based loyalty program
Requires an upfront payment
Access to special services and discounts
• Value-based loyalty program
Does not offer explicit rewards
Aligns with customers values through philanthropy
8
11. 11
“Web 3.0 will bring about complete upheaval in the way businesses and
consumers interact with each other online, making the customer experience
more personalized. Users can collectively contribute to product creation, being
fairly paid for their contributions as co-investors and creators with no central
authority authorizing these payments”
– Alexandra Pitkevich, Principal, Business Consulting, EPAM
(Featured in Spiceworks, Web 2 vs. Web 3: What’s the Difference and Why It Matters Ojasvi Nath, September 7,
2022)
13. WEB3 GAMING CONCEPTS
• NFTs: Independent Asset Ownership
• Cryptocurrency transactions
• Play to Earn (P2E) and Play and Earn (P&E)
• In Game Assets & Shopping
• Staking
• Community Ownership & DAOs
13
Axie Infinity
17. GAMEPLAY
17
• In Game Currency called Trilium or TLM.
• It has a total market cap ca. $50 million.
• It can be purchased on major crypto exchanges.
27. MAINSTREAM CHALLENGES
• NFT is a “bad word”
• Wagering & Lottery Legalities
• Layperson’s understanding of the technology and tools
• Bots - Design that creates an incentive for playing a
single NFT vs. many
27
34. DIVE INTO ANYTHING
• Reddit is a US based social news aggregation, content rating, and discussion website.
• Users are known as “Redditor(s)”
• 4th most visited site in America and 6th in the world (Nov 2022).
• Broken up into millions of communities known as “subreddits”
• Goal is to get upvotes on submissions and comments.
• The total of all upvotes is known as Karma
• Reddit generated $350 million in 2021, primarily from its advertising business
• Reddit has 52 million daily active users and ca. 430 million users who use it once a month
• In 2020, Reddit received over 30 billion views every month
• Reddit was valued at $10 billion in August 2021, almost doubling its previous valuation of
$6 billion in February 2021.
r/NFTApplications
34
35. AVATAR BUILDER
• Rolled out October 2020
• Every Single Redditor has an Avatar
that they can customize.
• They have an easy to use in-app avatar
builder.
• Partly premium service with some
upgrades for free.
• Remains incredibly popular
• Prelude to NFTs
35
r/NFTApplications
36. • Introduced in July 2022
• Users with high Karma received a free NFT.
• Vault: Simplified in app crypto wallet.
• Can trade the Collectible Avatars (NFT’s) on
Open Sea.
• 3M users created a wallet to trade NFTs.
• $5M revenue from July 15 to Oct 31, 2022
• Reddit Creators - community and series.
• Runs on the Polygon (MATIC) Blockchain
36
37. KEY TAKEAWAYS
• Already successful with personalized &
premium Avatars.
• Renamed NFTs to Collectible Avatars
• Access to blockchain is easy and transparent
to the Redditor.
• Royalty revenue from secondary sales
• Engage the community with creator avatars
37
39. REWARDS PROGRAM
• The #1 Loyalty Program in the USA: 27M active users!
• The customers earn stars based on spending.
• 2 Levels: Green and Gold.
• Stars lead to incentives:
• Free products,
• Personalized rewards based on collected data,
• Complimentary beverages,
• Event invitations.
• The Starbucks Rewards app also allows users to order
and purchase products.
• Customers can recharge their balances in the app.
$2.1 billion in float from prepaid purchases.
$1300
39
40. • Participate in Journeys to earn Stamps (NFTs) and points, used to access exclusive
benefits.
• Journey activities include:
• Virtual tour of a Starbucks coffee farm in Costa Rica,
• Trivia about Starbucks heritage,
• Playing interactive mini-games.
• As Stamps are collected, the members’ Point total will increase.
• Three levels of benefits and experiences that members can unlock.
• Virtual coffee-making class at the lower level,
• Access to unique merchandise,
• Invitations to exclusive events at Starbucks Reserve® Roasteries,
• Trips to Starbucks coffee farm in Costa Rica
• Customers can also purchase limited-edition stamps from the dedicated marketplace.
• A portion of sales proceeds will be donated to conservation causes.
• Engage with artists and creators to create the Stamps (NFTs)
40
43. KEY TAKEAWAYS
• Built on an existing loyalty program architecture.
• Uses Polygon: a carbon-negative blockchain.
• Starbucks capitalized on its intangible value.
• They’ve minimized the use of Web3 jargon,
• They do not require ownership or knowledge of wallets or
crypto.
• Implemented a philanthropy element.
• No plans to allow moving NFTs outside of the ecosystem.
• Hence, this could all be done as a Web2 Solution
43
44. POLYGON
• Proof of Stake Blockchain with low fees and
high throughput.
• Carbon Negative - committed to buying $20M
in high-quality credits.
• High Profile Partnerships.
• Ethereum Layer 2 Solution
• Compatible with Open Sea Marketplace
• Developer Friendly!
44
Discounting - It is difficult to differentiate between a truly loyal customer and those just seeking discounts.
Saturation – The market is full of programs and its very difficult to captivate custoemers after a major campaign or promotion.
Standing Out – All the programs look the same and people just swipe the cards without thinking about the brand. Most programs are generic and lack customization or personalization. They simply don’t interact with the customer.
How to engage with and retain customers while maintaining brand integrity & Margins?
Copper Tokens
In 1793, some U.S merchants began to give their customers copper tokens to redeem in future purchases. This type of loyalty program became more popular during early to middle 19th century.
Stamps
Soon after, merchants realized that it was too costly to offer copper tokens as the means of loyalty program redemption. In 1896, S&H company started providing printed stamps known as S&H Green Stamps to various other businesses to use as a means to offer rewards to their loyal customers.
Soon the stamps replaced the copper tokens and became the most popular loyalty program on the planet — it once issued three times as many stamps as U.S. postal service. Customers would receive S&H Green Stamps at the checkout counter in various stores from department stores to small retails. With these stamps, customers with enough green stamps could redeem products from S&H redemption center. This practice was quite popular until mid-late 20th century.
Box tops
During early 20th century, many companies tried to introduce new ways of implementing customer loyalty programs to the market. Box tops, the coupon printed on the package, was an individual loyalty program that Betty Crocker started to offer to its customers in 1929. These box tops coupons could later be redeemed for items that were listed on Betty Crocker’s rewards catalog. However, with the rise of other types of loyalty programs, Betty Crocker finally ended this program in 2006 after many successful decades of box tops.
Cards
Nowadays, most of the stores from small coffee shops to all kind of businesses provide membership cards or other types of loyalty cards to retain customers.
Frequent Flier Programs
Customer loyalty programs, apart from rewarding customers, were also beginning to be designed to acquire data from customers especially for airlines industry. In 1981 American Airlines introduced the very first frequent flier program, AAdvantage, to loyal customers. This frequent flier program was considered one of the most modern and comprehensive type of loyalty programs at that time. It provided customers with brand new experiences on board their flights and was recognized for its innovative approach.
Points Based Loyalty Program (Simplest Kind)
Points-based programs reward customers with points for each purchase, making them popular in retail environments, like restaurants. When customers reach a certain number of points, they can cash those points in to get a product or receive a discount.
For example, Chipotle awards customers points for joining its program, and for all purchases thereafter. When customers rack up enough points, they can get free food or merchandise, among other rewards.
Tiered Based Program – Uber
Uber is another example of a great tiered loyalty program. Uber has four tiers. Their algorithm is for every 500 points you get $5 to spend on Uber.
BLUE
Is the entry-level.
GOLD
To achieve it, you must earn 500 points or more. At this level, you earn both perks and points. As a Gold member, you get less waiting time on customer service calls and free cancellation within the time frame of your bookings.
PLATINUM
To achieve it you must earn 2,500 points or more. Platinum tier grants customers access to perks such as locking prices for rides between two places, avoiding price fluctuation added to priority airport pickups.
DIAMOND
To reach this tier, you must earn 7,500 points or more. At this level, Uber customers gain access to dedicated phone support for fast responses and occasional free upgrades to Black Uber, three free UberEats deliveries, fast response rate, and access to top-rated drivers.
Uber wants to get its customers to use the platform regularly to earn points, get rewards, and not turn to an alternative. Accordingly Uber created a tiered loyalty program to keep their customers motivated to rack up points and rise up in their tiers.
It’s important to pinpoint that this Uber Loyalty Program has touched upon its most essential services and offered them as perks. They offer their customers what they would desire, special treatment, best drivers, price fixation, upgrades to better cars, and less wait time.
Subscription - Amazon Prime
The most widely-known example of a subscription loyalty program is Amazon Prime. Amazon has over 200 million Prime members and registered over $25 billion in annual revenue from its retail subscription fees. In the UK, Prime members pay £7.99 a month to access free delivery options including same-day, one-day, and priority. They also get access to further benefits such as streaming on Prime Video, exclusive discounts at Whole Foods Market, and free titles on Audible.
Value Based Loyalty Program – The Body Shop
Not all royalty programs are discount-based. Take The Body Shop’s loyalty program, for example; they built stronger relationships with customers when they made animal welfare a part of their program.You can incorporate a loyalty program based on charity. Customers are more likely to become brand loyalists if you provide mutual value. It also highlights the brand’s stance and values.
The customer data, given at sign-up, helps businesses become smarter!
Build a relationship with your customers to retain them.
Evolution from Web1 to Web3
P2E vs P&E – all about engagement. Reward winning but more importantly reward time on the game. Pay 2 Win Criticisms
https://alienworlds.io/
https://wax.atomichub.io/
Asset Ownership (NFTs)
Play to Earn and Play and Earn
Staking
Community Ownership & DAOs
Seperation between user account and NFTs (Weak here, xp points are not attached to the card)
Wallet LoginAsset Ownership (NFTs)
Play to Earn and Play and Earn
https://alienworlds.io/ https://wax.atomichub.io/
Asset Ownership (NFTs)
Play to Earn and Play and Earn
Staking
In Game Store
Community Ownership & DAOs
Separation between user account and NFTs (Weak here, xp points are not attached to the card)
Marketplace
Play to Earn and Play and Earn
Staking
Community Ownership & DAOs
Separation between user account and NFTs (Weak here, xp points are not attached to the card)
https://infungibles.io/
Marketplace https://magiceden.io/marketplace/the_Infungibles
Asset Ownership (NFTs)
Play to Earn and Play and Earn
Staking
Community Ownership & DAOs
Seperation between user account and NFTs
https://infungibles.io/
Marketplace https://magiceden.io/marketplace/the_Infungibles
Asset Ownership (NFTs)
Play to Earn and Play and Earn
Staking
In Game Store
Community Ownership & DAOs
separations between user account and NFTs
Wallet LoginVerify Asset Ownership (NFTs)
Play to Earn and Play and Earn
Separation between user account and NFTs (Weak here, xp points are not attached to the card)
Staking
Community Ownership & DAOs
Discuss Stickiness
Reddit – They managed to monetize the Rabbit Hole.
Reddit is broken up into more than a million communities known as “subreddits,” each of which covers a different topic. The name of a subreddit begins with “r/,” which is part of the URL that Reddit uses. For example, r/nba is a subreddit where people talk about the National Basketball Association, while r/boardgames is a subreddit for people to discuss board games. Those are straightforward subreddits, but they can get weird, such as r/birdswitharms, a subreddit devoted to pictures of birds … with arms.
Those Premium-only accessories will go away when your Premium expires. However, we will continue to add both free and Premium-only accessories for the foreseeable future, so stay tuned!
Key takeaways
Reddit Collectible Avatars are digital assets that were designed by independent artists and Reddit creators from popular creative communities. The avatars give users platform benefits and allow Redditors to use their avatars off of the platform however they see fit.
Reddit’s marketing and UX helped make the launch a success. Reddit refers to Avatars as “collectibles” instead of “NFTs,” and created their own blockchain wallet called “Reddit Vaults.” More than 3 Million Vault wallets have been created so far.
Each Reddit NFT has its own history, personality, and story, shaped by the people who contribute to the subreddits from which they originate. In other words, Reddit Collectible Avatars aren't just a digital or financial but also a social experience.
Artists will get paid for every Collectible Avatar that sells on Reddit, less any fees, and are also entitled to receive royalties from secondary sales of their Collectible Avatars on secondary marketplaces that support creator royalties.
This is Reddit’s second experiment with NFTs, having previously released a limited series of Ethereum-based NFTs called CryptoSnoos.
The world's largest online community has become a hotbed for NFT (non-fungible token) adoption, as users are clamoring for unique avatars with their own unique stories. It is even better when the price of their avatars goes up! Having the ability to trade them, will likely motivate many to learn more about how to use digital assets in the Polygon blockchain ecosystem.
Already successful App and Stars program
In addition to tracking their points, users can access the menu and order before they even arrive at the cafe.
“Starbucks Float” – more cash on hand than most US banks
What do people do with Starbucks? They give it their money, and like 50 bucks at a time or 100 bucks at a time, and then come back and spend that money over the next month or two or three, they load that prepaid Starbucks Rewards card. Starbucks has $2.071 billion, not all that, but that is on the line item in their liabilities, stored value card liability, and current portion of deferred revenue.
They can't do much with it until people spend it. But it is free money to sit in a bank and earn interest for them. As interest rates rise, that could be a nice benefit.
Beta released on December 8, 2022, to a small group of employees and customers.
Access through the existing app.
- Grinding vs. Buying rank in the game
- Marketplace does not connect with outside
- All stamps will feature iconic Starbucks artwork co-created with Starbucks partners as well as outside artists
- Additionally, a portion of the proceeds from the sale of limited-edition stamps will be donated to support causes that matter to Starbucks partners and Starbucks Rewards members.