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Persuasive Techniques in Advertising

The document discusses various persuasive techniques used in advertising including bandwagon appeals, repetition, testimonials, emotional appeals, humor, and rhetorical questions. It provides examples of each technique and notes that advertisers aim to use the most appropriate technique based on their target audience and purpose.

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Persuasive Techniques
What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view
6 Common Persuasive Techniques Bandwagon Repetition Testimonial Emotional Appeal Humor Rhetorical Question Purpose?
Bandwagon A statement suggesting that everyone is using a specific product, so you should too.
Repetition: The name of a product is repeated many times.
Testimonial A well-known person supports a product or service.
Emotional Appeal A person is made to have strong feelings about a situation or product
Humor Makes people laugh.
Rhetorical Question Asks a question to produce an effect. No answer is expected.
Quick review Bandwagon Repetition Testimonial Emotional Words Humor Rhetorical Question
Audience Awareness Advertisers know how to target their audiences use appropriate persuasive technique
Who’s the audience? Persuasive technique? Audience? Purpose?
Persuasive technique? Purpose? Audience?
Audience? Purpose? Persuasive technique?
Audience? Purpose? Persuasive technique?
Purpose? Audience? Persuasive technique?
Audience? Purpose? Persuasive technique?
Audience? Purpose? Persuasive technique?
Audience? Persuasive technique? Purpose?
Audience? Purpose? Persuasive technique?
Audience? Purpose? Persuasive technique?
Purpose? Audience? Persuasive technique?
Purpose? Audience? Persuasive technique?
Audience? Persuasive technique? Purpose?
Purpose? Audience? Persuasive technique?
Fun Facts Advertisers spend over $450 billion a year on advertising. The average cost for Super Bowl ads is $3 million per 30 second spot. The average person sees about 5,000 advertisements a day. -http://enterpriseinnovator.com/index.php?articleID=5660&sectionID=269 -http://www.kpsplocal2.com/mostpopular/story/How-Much-Does-a-Super-Bowl-Commercial-Cost-in-2011/S2uG5_sZbkKEGDEVIYVUrA.cspx -http://www.nytimes.com/2007/01/15/business/media/15everywhere.html?pagewanted=all
Making Connections Which ad stuck out to you? Which ad had the most emotional appeal? What ad has influenced you to make a purchase?
Reflection “ Persuasion is all around you” In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way?
Jennifer Bernhard Literacy Specialist Clark County Schools [email_address] Adapted by: Leanne Haghighi