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persuasive_techniques.ppt
- 1. PERSUASION IS ALL AROUND YOU! Modified from www. teach.clarkschools.net/.../persuasion/CommonPersuasiveTechniques
- 2. WHAT IS PERSUASION? A means of convincing people to buy a certain product. to believe something or act in a certain way. to agree with a point of view.
- 3. WHAT ARE PERSUASIVE TECHNIQUES? Persuasive techniques are ways of adding to the appeal of information presented to support a persuasive argument. Advertisers aim to persuade an audience to buy a product, support a cause, or view an organization in a certain way.
- 4. COMMON PERSUASIVE TECHNIQUES USED IN ADVERTISING Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion Purpose ?
- 5. SLOGAN A catchy phrase or statement often used to sell a service or a product. “Can you hear me now? Good.”
- 6. REPETITION THE NAME OF A PRODUCT IS REPEATED SOMETIMES IN VARIOUS FORMATS. Most Recognized Version of Logo 3D Version of Logo Advertising Version of Logo
- 7. BANDWAGON A statement suggesting that everyone is using a specific product, so you should too.
- 8. TESTIMONIAL A well-known person endorses/supports a product or service.
- 9. EMOTIONAL APPEAL Words and/or images that appeal to the audience’s emotions are used.
- 10. EXPERT OPINION Experts approve this product, so you should use it. “Four out of five dentists recommend Crest for their patients.”
- 12. AUDIENCE AWARENESS Advertisers know how to target their audiences. use appropriate persuasive techniques. Task… Identify the Audience, Purpose, and/or Persuasive Technique on the following slides.
- 15. Audience ?
- 20. RELEVANT FACTS 2010 Biggest Spenders on Advertising: -General Motors 4.2 Billion -Ford 3.9 Billion -AT&T 2.9 Billion -Verizon 2.5 Billion & Walmart 2.5 Billion The average cost for a Super Bowl ad is $3 million per 30 second spot. The average American watches about 24,000 TV commercials a year. Estimated that kids watch visual media (TV, phone, video games, Internet, etc.) about 55 hours per week.
- 21. MAKING CONNECTIONS What is your favorite jingle? What slogan for a product do you find yourself saying? What TV commercial has influenced you to make a purchase? What internet advertisement do you like?
- 22. REFLECTION… Persuasion Is All Around You! In addition to TV commercials, where else do you see persuasion around you? Discuss. Is that persuasion influencing you, your family, and/or friends in any way? Explain.
Editor's Notes
- Persuasion The act of persuading; the act of influencing the mind by arguments or reasons offered, or by anything that moves the mind or passions, or inclines the will to a determination. The state of being persuaded or convinced; settled opinion or conviction, which has been induced. A creed or belief; a sect or party adhering to a certain creed or system of opinions; as, of the same persuasion; all persuasions are agreed. The power or quality of persuading; persuasiveness. That which persuades; a persuasive.Read more at http://www.brainyquote.com/words/pe/persuasion201632.html#WHrT1KfEFb168WM3.99
- Ask: Think about advertising you have recently heard, read, or have seen. With a shoulder partner discuss these advertisements that have stuck in your mind. What made these advertisements memorable?
- Can you think of some memorable catchy phrases or slogans that have withstood the test of time?
- Can you think of some examples of repetition that have been successfully used in advertising?
- Bandwagon – You are urged to do or believe something because everyone else does. EX: “All the kids wear Abercrombie jeans.”
- Testimonial – A celebrity or famous person endorsement of a product. EX: “Bruce Springsteen puts on a free concert in support of a political candidate.” Because so many people like Bruce Springsteen’s music, they will vote for the candidate.
- Emotional Appeal – Words or images that appeal to the audience’s emotions are used. They can be positive or negative. EX: “What would you do if all your possessions were lost in a fire? Get the Save-All fireproof safe and protect your valuables.”
- Testimonial – A celebrity or famous person endorsement of a product. EX: “Bruce Springsteen puts on a free concert in support of a political candidate.” Because so many people like Bruce Springsteen’s music, they will vote for the candidate.
- Persuasive Techniques mean the types of techniques that writers, commercial producers, and advertisement producers use to make their product stand out and look better for people to use.
- Discuss this with a shoulder partner and then your table group. Are there any patterns that you see?
- Work with a shoulder partner, table group, and then whole group.