Emotive language is the deliberate use of strong words to evoke an emotional response from readers. When writers use emotive words rather than neutral language, it draws more attention to the issue and makes the argument more powerful. For example, saying "swearing is a vile habit" is more impactful than saying "swearing is a bad habit" because it conveys a sense of disgust. Papers like the Herald Sun often employ emotive language in their articles to take a passionate stance and persuade readers to feel outrage or alarm about an issue.

1. 

2. What is emotive
language ?Emotive language is the
deliberate use of
strong words to play
on the reader’s
feelings. Such words
can be used to evoke
strong emotional

3. Are all examples of
emotive words!

4. How does it persuade?When writers and speakers use stronger words
than normal to draw attention to an issue, they bring
into play an element of exaggeration.
A helpful strategy to understand the full impact of
very strong words is to substitute strongly emotive
words with other words, then to look at how that
changes the impact of the language. For example,
“Swearing is a vile habit” changes if we say
“Swearing is a bad habit”. The former argument is
clearly more powerful, it draws the message across
and is more emotional than the second statement
that is critical
yet does not express overtones of disgust.

5. Source; Herald Sun
Words/phrases in this article
such as;
•“Lead-footed hoonettes”
•“Female petrolheads”
•“Illegal drag meets”
•“Flouting the law”
•“Major issue”
•“Slammed into a power-pole”
•“Highway pursuits”
•“Laud their behaviour”
•“Alarming trends”
•“Busted weekly”
In (tone adjective) news article published in
The Herald Sun, Peter Rolfe argues that there
is a growing number of women who are
becoming speeding drivers.
Rolfe evokes a
feeling of alarm in
the reader using
the emotive
language
‘petrolheads’ and
‘lipstick leadfoots’
to describe the
drivers. By
incorporating

6. Source; Herald Sun
Words/phrases in this article
such as;
•“Miserly $108”
•“Desperately short”
•“Giant price hikes”
•“Shocking neglect”
•“Labor failed”
•“A mere $55”
•“Rejected the claim”
•“Overhaul”
•“Bills are likely to soar”
In a passionate and
outraged news article
published in The Herald
Sun, Stephen McMahon
emphasises the lack of
government funding for
Victoria’s water supply and
its inevitable impact on
household water bills.
By highlighting
the ‘shocking
neglect’ of the
government and
stating that bills
are likely to
‘soar’, McMahon

7. Source; Herald Sun
Words/phrases in this article
such as;
•“Notorious criminal”
•“Enjoying free rein”
•“Special powers”
•“Life of violent crime”
•“Victims”
•“Crime advocate”
•“Money before morality”
•“Thug for life”
Positions the
audience to agree
with the writer,
and persuade the
reader to feel
disgusted at this
man. Also to be
disappointed with

8. Change the following
sentence using….
emotive language.
The dog ate the human
head off the body.
The dog MAULED the
human head right off

9. 
Thank you for
watching.
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