Persuasive Media Relations: The Key to Reaching All Your Publics
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The document discusses how to effectively engage audiences through persuasive media relations in today's changing media landscape. It recommends identifying where audiences are and how they can be reached, including through niche media, blogs, and social media platforms. The document also provides tips on who to follow for journalist inquiries on social media and how to integrate search and social media into an effective media relations strategy. Contact information is provided for further resources.
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Persuasive Media Relations: The Key to Reaching All Your Publics
- 1. Persuasive Media Relations: The Key to Reaching All Your Publics PRSA International Conference #PRSA09 @gojohnab Johna Burke, Senior Vice President BurrellesLuce
- 2. PR TIP
- 4. WHERE ARE YOUR AUDIENCES AND HOW ARE YOU ENGAGING THEM?
- 6. SOCIAL MEDIA IMPACT • Printed publications • Web content vs. premium web content • By-liners to bloggers • Convergence • Email communication • “Google” by subject research
- 7. NICHE MEDIA
- 9. WHO SHOULD YOU FOLLOW FOR JOURNALIST INQUIRIES? • @helpareporter • @journalistics • @themediaisdying • #journchat • #mediarelations • #PR • #Pradvice • Your competitors • Reporters and bloggers
- 10. SEARCH AND MEDIA RELATIONS • Integration • Socialized Media • 1-3 • Spokesperson Training
- 11. USING TWITTER FOR MEDIA RELATIONS
- 12. MORE RESOURCES Learn more at burrellesluce.com/resources Effective Social Social Media Network and Micro- Provides Blog Management Opportunity
- 13. CONTACT INFORMATION: Johna Burke Senior Vice President BurrellesLuce jburke@burrellesluce.com 800-631-1160 x:2889 Twitter: gojohnab BLOG: www.burrellesluce.com/freshideas
- 14. Q&A TIME