How to be a Media Matchmaker: A New Approach to PR
•Download as PPTX, PDF•
1 like•545 views
Many conventional PR tactics are SPAMMY and FRUSTRATING! Want to get your story to the media? Take the time to create a true relationship and become a MEDIA MATCHMAKER. Traditional PR is predicated on the way people USED TO get their information. Times have changed. Embrace technology and reach much larger audiences by building relationships with bloggers, journalists, thought leaders, authors, etc.
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (13)
Similar to How to be a Media Matchmaker: A New Approach to PR
Similar to How to be a Media Matchmaker: A New Approach to PR (20)
Recently uploaded
Recently uploaded (20)
How to be a Media Matchmaker: A New Approach to PR
- 1. • ESTABLISHEDIN 2005 • 2013& 2014BOOKOFLISTS:TOPPRAGENCYIN TAMPA BAY • 2012TBTFFINALIST:BESTWEBSITEGENERATINGLEADS • CERTIFIEDINBOUNDMARKETINGAGENCY • GOOGLEPARTNERAGENCY #MediaMatchmakers@MediaFusionNow
- 2. Many conventional PR tactics are SPAMMY and FRUSTRATING! WANT TO GET YOUR STORY TO THE MEDIA? Take the time to create a true relationship and become a: MEDIA MATCHMAKER #MediaMatchmakers@MediaFusionNow
- 3. OLD-SCHOOL PUBLIC RELATIONS #MediaMatchmakers TACTICS • SMILE AND DIAL COLD CALLING • SPRAY AND PAY PAID MEDIA/ADVERTISING • SPAM (EMAIL) THE MEDIA RESULTS • HEARD ON THE RADIO • PRINTED IN THE PAPER • SEEN ON TV @MediaFusionNow
- 4. THE PROBLEM: TRADITIONAL PR IS PREDICATED ON THE WAY PEOPLE USED TO INTERACT WITH RADIO, TELEVISION, AND NEWSPAPERS NO EASY WAY TO SHARE INFORMATION OTHER THAN WORD-OF-MOUTH, MAKING “EARNED MEDIA” IN PUBLICATIONS THE DRIVER BEHIND AWARENESS AND PURCHASE INTENT. #MediaMatchmakers@MediaFusionNow
- 5. THE TRANSFORMATION OF PR • FEWER PRINT OUTLETS • FEWER JOURNALISTS • EDITORS ARE MULTITASKING (WRITING AND EDITING CONTENT) • JOURNALISTS ARE MULTITASKING (VIDEOGRAPHERS, EDITORS, ETC) • PEOPLE ARE UTILIZING SOCIAL MEDIA AND OTHER OUTLETS TO GET THEIR INFORMATION #MediaMatchmakers@MediaFusionNow
- 6. THE MEDIA IS NOT YOUR ONLY AUDIENCE #MediaMatchmakers@MediaFusionNow
- 7. OTHER INFLUENCERS • BLOGGERS • SOCIAL MEDIA • FORUM MODERATORS • SPEAKERS • AUTHORS/WRITERS • INDUSTRY THOUGHT LEADERS @MediaFusionNow #MediaMatchmakers
- 8. DON’T USE OLD TACTICS ON A NEW AUDIENCE BUILD RELATIONSHIPS #MediaMatchmakers@MediaFusionNow
- 9. UNDERSTANDING THE NEEDS OF A NEW AUDIENCE • TRADITIONAL MEDIA OUTLETS ARE DROWNING IN PITCHES • THEY DON’T WANT TO DO EXTRA WORK • THEY DON’T WORK OFF YOUR COMPANY’S PROMOTIONAL PLAN • THEY NEED TO TELL A GREAT STORY TO THEIR AUDIENCE WANTS TO HEAR • YOUR NEWS ISN'T ALWAYS NEWS #MediaMatchmakers@MediaFusionNow
- 10. BUILDING A SUCCESSFUL PR PLAN • CONNECT WITH YOUR INFLUENCERS ON SOCIAL MEDIA • LISTEN ON SOCIAL MEDIA • CONTRIBUTE YOUR ORGANIZAITON’S THOUGHTS AND IDEAS • DON’T PITCH/SELL #MediaMatchmakers@MediaFusionNow
- 11. TODAY’S PR LOOKS A LOT DIFFERENT #MediaMatchmakers@MediaFusionNow
- 12. New Media Alerts CREATE A VISUAL PRESS RELASE WITH INTERACTIVE ELEMENTS • Video • Images • Social Media Sharing • Easy Access to Information #MediaMatchmakers@MediaFusionNow
- 13. REPLACE A TRADITONAL PRESS RELEASE WITH AN INFOGRAPHIC When Beutler Ink announced a new member of their advisory boar, they didn’t write a press release, they created this awesome infographic. #MediaMatchmakers@MediaFusionNow
- 14. THE NEW RULES OF PR • TREAT AN INFULENCER LIKE A LONG TERM RELATIONSHIP • GIVE BEFORE YOU GET • POSITION YOURSELF AS A THOUGHT LEADER • PROVIDE UNIQUE REMARKABLE CONTENT • DO YOUR HOMEWORK ON THE JOURNALIST/PUBLICATION • LEVERAGE SOCIAL MEDIA DON’T ABUSE IT #MediaMatchmakers@MediaFusionNow
- 15. THE NEW RULES OF PR • TREAT AN INFULENCER LIKE A LONG TERM RELATIONSHIP • GIVE BEFORE YOU GET • POSITION YOURSELF AS A THOUGHT LEADER • PROVIDE UNIQUE REMARKABLE CONTENT • DO YOUR HOMEWORK ON THE JOURNALIST/PUBLICATION • LEVERAGE SOCIAL MEDIA DON’T ABUSE IT #MediaMatchmakers@MediaFusionNow
- 16. TRADITIONAL PR TODAY’S PR HUNTING • DEMANDING ATTENTION • BUILDING LISTS • ASKING FOR FAVORS • YOUR COMPANY'S GOALS FARMING • SHARING IDEAS • BUILDING RELATIONSHIPS • BEING HELPFUL • AN INFLUENCER’S GOALS #MediaMatchmakers@MediaFusionNow
- 17. BENEFITS • CREATE YOUR OWN NARRATIVE • INCREASED WEBSITE VISITS • SEO VALUE • EVERGREEN CONTENT • POTENTIAL TRADITIONAL MEDIA COVERAGE • PITCHING ALTERNATIVE: GUEST BLOGGING #MediaMatchmakers@MediaFusionNow
- 19. #MediaMatchmakers@MediaFusionNow Photo Credits • http://www.flickr.com/photos/16761280@N00/2306001896/ • https://www.flickr.com/photos/quinnanya/4402332911/in/photolist-7H27cz-6Jdgh4-7ZA91h-5fZ67J-eDoV8-9re8ba- dfhhAM-294dVg-294epv-294e1g-298CZE-294dAp-294eja-5k64jF-7dYFch-3dctsQ-3d84Qc-8m7MfX-8m7Mgk-6Jej5d- 3dcthd-3dctds-tDrBX-bFzotg-3dctA1-3dcta1-3dctBd-3dctFC-3d85e2-3dctNW-3dctJo-3dctnW-3dctj3-3d85p6-3d85gT- 3d85vV-3dctpY-3d85nR-3dctr7-3dctKU-3dctGU-3dcteY-3d84S2-3d84Wa-3d85fc-3d85ip-3dctm5-apKtf2-4C8XJi-eDoW5 • https://www.flickr.com/photos/23679420@N00/545653437/in/photolist-QdBKT-7xQrdS-ma5qG-7yq68Z-8BnnkE- k3zpn-6yZxtM-kufJ4q-29aPRH-ubG6g-4Lo8JA-7AWfhY-2apZzF-jaLu9o-dRbrL7-8gmor5-5zEjFG-8juU4-iqUAkz-6ofs53- 6WeVqv-gDQZRE-7Ww83p-6Y6rU3-hbjoQw-7UvEii-fPQzJz-8qUpxV-feCM3d-ey77Mi-8KbYzc-iVLZt-f7XbWk-4Vq9ZL- 9rM31F-4SBHqN-5yDxB8-avSn5v-4VHDKq-61VtEa-cKnLom-e5BieK-5gswr1-51N2ws-b8UDf8-6HUVcA-HUa9e-9dXKU2- eRoVcV-g7twVH