The document describes Airspace Pilot, a low-cost trial program for businesses to test proximity marketing using Bluetooth beacons. Through the Pilot program, businesses receive 50 beacons, access to a management platform, and the ability to create a mobile app campaign for three months targeted at specially invited users. The goal is for businesses to discover how proximity messaging can impact sales and what types of content resonates best with customers. Businesses can run a trial in a few stores or a whole building to learn how visitors prefer to interact.

1. Pilot
Trial proximity marketing to smartphones, with Airspace Pilot
Shopping areas
Drive customers to tenant
partners
Pilot gives you an extremely flexible app interface to create a
value-driven campaign. For example, you could create a
self-liquidating event around a key shopping time like with
your tenant partners, create a self-liquidating event around
key shopping times like Valentine’s Day, Easter or Christmas
or a new fashion season. It could be as simple as a ‘treasure
hunt’ activity that encourages shoppers to move around the
location. The benefits will come from involving your brands
and learning how your visitors interact.
Retail chains
Increase engagement and
showcase your brand
Using Pilot you could engage a trial selection of your customers
with key messages. This could be ‘Trending this Week,’ or
recommendations by your stylists, if you are a fashion brand.
Or showcase a new season’s collection or range of products. You
could also trial staff communication ideas.
Leisure
Boost sales or product
promotion
Use Pilot to promote key events or to up-sell to current
visitors. It could be the Autumn season for a cultural venue or
a fixture list for a sports bar or pub. Or a coffee chain could
promote time-sensitive offers such as a mid-afternoon sweet
treat to increase spend and learn preferences. Or you could
trial the impacts of testing different messages and different
times and locations.
ENGAGEMENT & INSIGHT
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2. We believe proximity marketing - using the location context
to communicate relevant messages to your visitors - is going
to have a significant impact on your business. But you can’t
just jump straight in. You need a low cost, low risk and easily
manageable way to trial the technology.
Airspace’s Pilot is a low-cost, ‘out-of-the-box’ way to trial the
benefits of creating your own proximity marketing network.
With a simple consumer app, 50 beacons and access to our
cloud-based Control Room management suite, you can
create, optimise and analyse data from a three-month
campaign to specially-invited users.
You can run the trial in just a few stores or departments.
Or you could enable a whole building to discover just how
your visitors prefer to interact with you.
We can also help with:
Beacons customised to your brand
Printed in-store awareness materials
Design of your creative assets
Beacon installation, if needed
50 Bluetooth Low Energy beacons
A brandable app for iOS and Android users*
Three-month access to Control Room
· 10,000 successful message opens
· Unlimited creative changes
· Three administrative users
15-hours campaign management
Distribution of the app to
the App Store and Google Play
Email distribution template
Press release template
Use Pilot to discover the
impact proximity can have
on your bottom-line sales
and learn more about your
visitors’ behaviour.
Contact Us
Our proximity engagement specialists are ready to help you trial this breakthrough technology.
To discuss setting up a Pilot trial, call us on +44 (0)20 7043 0718 or email pilot@airspace.cc.
The Pilot proximity engagement trial includes:
* If you already have a suitable mobile application, we can add the technology to your app
for a similar cost to the standard pilot trial pack.
+44 (0)20 7043 0718 pilot@airspace.cc.
Pilot airspace.cc
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