This document discusses user experience as a competitive advantage and outlines how the Smartly platform provides a superior user experience for Facebook marketing. It describes how Smartly is built for optimization from the ground up through features like multivariate testing, programmatic optimization of campaigns, and tools for creating different ad types. The platform also emphasizes a holistic approach and offers live support, responsiveness to feedback, and a passion for customer service.

1. User Experience as Competitive Advantage
Kalle Tiihonen / @ktiihonen

2. What Is Service Design?

3. (*) http://en.wikipedia.org/wiki/Service_design
”Service design is the activity of planning and organizing people, infrastructure, communication and material
components of a service in order to improve its quality and the interaction between service provider and
customers.” (*)

4. Think Holistically

5. Campaign
Optimization
Website
Remarketing
Create
Newsfeed Ads
Realtime
Analytics
Smartly Platform is a SaaS tool for managing
your whole Facebook Marketing
01 PRODUCT

6. Smartly is built for optimization from the ground up.
We help you to optimize customer’s ad spend for
results.
02 CAMPAIGN OPTIMIZATION
Multivariate testing
With our campaign builder, you can
easily create thousands of variations
experimenting with every aspect of ad
creative, targeting and bidding strategy
Programmatic optimization
Automated optimization is always-on
when needed and tweaking your
campaigns 24/7 based on the goals and
rules you set up.

7. We believe that social advertising is all about
promoting engaging and good quality content.
03 CREATE NEWSFEED ADS
Create all ad types from the
same UI, including
retargeting
Whether you want to promote photos,
links or offers we support your
workflow. Our tool also supports optimal
image sizes and unpublished posts.
Live preview and self-audit
for Facebook ad rules
See how your ad looks in newsfeed,
mobile and right hand column. You can
also easily check your ad against
Facebook’s rules to prevent ad rejects.

8. 07 SERVICE
Live support chat
In case a customer needs our help, our account
managers and engineers are there to help. We usually
get things fixed in minutes rather than days or weeks.
We listen to your feedback
We develop Smartly.io in an agile and rapid fashion.
That’s also why we want to get customers’ feedback
and ideas on what should we build and improve next.
We are passionate about the service
we provide for our customers

10. Recipe for Success
Intuitive & Fast User Interface
Superior Customer Support
Agile Processes & Analytics
Holistic Interactions

11. Happy to help you with
Facebook Marketing!
www.smartly.io
kalle@smartly.io