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PERSONAL BRAND EXPLORATION


Your Name


Project & Portfolio I: Week 1


MONTH DAY, YEAR
My name is Khilah, I’m 26 years old and I am the
owner and founder of a growing business called
Kai’s Lash Lab Co. My long term goals is to start
an entertainment management company called
Be Kind Management. I’m a trained vocalist
myself with 10 years of experience and 1 year of
experience for managing artists. I’ve grown a
love for helping artists I’m essentially looking to
live the rest of my life doing what I love and that
involves me being an entertainment manager.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles
:

• A&
R

• Manager of Label Production,
A&R
 

• A&R Manage
r

Being the Girl Next Door-
 

I have a gift of making everyone feel
seen, welcome, empowered, beautiful,
and wanted just by my presence alone. I
have a lot of empathy for others as well
so that’s a huge bene
fi
t I will have
starting out in A&R, as artists will feel
more connected to me and more like
family.
Catalog A&R Manager for Universal Music Group
Picture Relevant
to Your Industry
Goes Here
Artists
TARGET AUDIENCE
Capella Grey
Outreach Plan:


After reaching out to Capella Grey I intend
to work for him for a year to get him ringed
to a record company that best
fi
ts him.


As I’ve done in the past, I will attend his
events, do a meet and greet and be sure to
talk to him brie
fl
y about what I can do for
him.


I will follow up with his team via email 1
week after I meet him.
Unsigned Artist
Pusha T
Outreach Plan
:

• I will offer Pusha T my services for free as his intern to
fi
nd underground artists bene
fi
ting from working with
him
.

• I will contact his team via email.
 

• I will follow up after one week.
Artist at Def Jam and GOOD MUSIC
Jazmine Sullivan Outreach Plan
:

• I will offer to
fi
nd more underground artists for Jazmine
to collaborate with
.

• I will reach out to her team to offer my services.
 

• I will follow up with her team after 3 days.
Singer at J Records
.
.
GOALS
Short Term: (Immediately After Graduation, 2023)


I am looking to go viral now with my cosmetics business to fund my
management company.


Mid Term: (2026)


I have now established two locations for Be Khind management and
own properties for music studios as well.


Long Term: (2030)


Speci
fi
c goal you want to achieve in long term.


I have respectively worked A&R to get my foot in the door, and have
mastered the art of being the owner of an entertainment management
company after working with artists and training upcoming managers
as well.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Search New Talent
SOFT
HARD
Novice
Negotiating with signing new artists Novice
Overseing artistic development Novice
Teaching artistic development Adept /
Knowing which artists to connect with
SOFT
HARD
Expert
Which sounds compliments the artist Adept
Which target audience is best Expert
Which genre is best Expert
I help artist do better in music by developing their skillset.


[WHO?] [WHAT?] [HOW?]
PROMISE
CREDENTIALS
Work Experience:


Management and hospitality, Be Khind is an
ongoing project of mine to develop my skills
too.


Volunteer work


Awards for lead vocalist in Jazz Band
Education:


Music Business B.S., Full Sail University (Exp. 2023)
Awards:


Awarded for lead vocalist in Jazz Band
Competition
Industry Experience:


Expert
Education:


Unknown
Leadership Experience:


Amina Diop. Founder: The Diop Agency,


SVP A&R Republic Records / #aminadiop.
Skills and Pro
fi
ciencies:


Vice President of Republic Records
Khilah Boone
Overall Online Presence:


179,000 results when you google Amina
Diop and over 100 articles, photos, and
links to learn more about this celebrity
business executive


Grade: Superior
HEADSHOT HEADSHOT
Industry Experience:


None
Education:


High School Graduate
Leadership Experience:


Management and hospitality


Skills and Pro
fi
ciencies:


Novice/ None
Overall Online Presence:


No headshots, no online presence


Grade: Poor
Brand Position
For artists who struggle being heard and seen, I provide companionship and
leadership outside my profession because the music industry is extremely
cutthroat and two faced.
“KAI”
Networking & Marketing
Industry Events & Organizations


Boss Babe Brunch


3/28 11am Atlanta, GA


Capella Grey concer
t

4/20 New York


Pusha T concert


7/23 Texas
Digital Marketing


I would essentially like to meet more artists so I
have content to create. Until then it’ll be education
about my brand.


Instagram, TIKTOK, Facebook, LinkdIn


My website will be promoted through print media
as opposed to social media primarily.
Picture of You
Goes Here
Professional Development
Mentor


I will like a mentor who’s doing A&R to teach
me how to properly manage my artists when
it gets to that point. I would love to work for
Amina Diop or Miss Diddy LA.
Formal Education


B.A. in Music Business at Full Sail University
2023
Technical Skills


Approaching artists successfully, 7/2023


Recognizing the sound for the artists,
9/2023


Negotiating deals for the artist 12/2023
Soft Skills


Suggesting genres that
fi
t the artist 7/2023


Suggesting other artists to collar with 9/2023


Spotting the artists development 9/2023
Khilah Boone
You know how it’s hard to get your art seen in the music industry? Well, what I
do is bridge the gap between your underground art and the people to network with. In
fact, the last model I managed is a well known instagram in
fl
uencer today.
“
Picture of You
Goes Here
References
Amina Diop citation from https://
wikifamouspeople.com/amina-diop-
wiki-biography-net-worth-age-family-
facts-and-more/

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PersonalBRAND (1) pdf.pdf

  • 1. PERSONAL BRAND EXPLORATION Your Name Project & Portfolio I: Week 1 MONTH DAY, YEAR
  • 2. My name is Khilah, I’m 26 years old and I am the owner and founder of a growing business called Kai’s Lash Lab Co. My long term goals is to start an entertainment management company called Be Kind Management. I’m a trained vocalist myself with 10 years of experience and 1 year of experience for managing artists. I’ve grown a love for helping artists I’m essentially looking to live the rest of my life doing what I love and that involves me being an entertainment manager. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles : • A& R • Manager of Label Production, A&R • A&R Manage r Being the Girl Next Door- I have a gift of making everyone feel seen, welcome, empowered, beautiful, and wanted just by my presence alone. I have a lot of empathy for others as well so that’s a huge bene fi t I will have starting out in A&R, as artists will feel more connected to me and more like family. Catalog A&R Manager for Universal Music Group Picture Relevant to Your Industry Goes Here
  • 4. Artists TARGET AUDIENCE Capella Grey Outreach Plan: After reaching out to Capella Grey I intend to work for him for a year to get him ringed to a record company that best fi ts him. As I’ve done in the past, I will attend his events, do a meet and greet and be sure to talk to him brie fl y about what I can do for him. I will follow up with his team via email 1 week after I meet him. Unsigned Artist Pusha T Outreach Plan : • I will offer Pusha T my services for free as his intern to fi nd underground artists bene fi ting from working with him . • I will contact his team via email. • I will follow up after one week. Artist at Def Jam and GOOD MUSIC Jazmine Sullivan Outreach Plan : • I will offer to fi nd more underground artists for Jazmine to collaborate with . • I will reach out to her team to offer my services. • I will follow up with her team after 3 days. Singer at J Records . .
  • 5. GOALS Short Term: (Immediately After Graduation, 2023) I am looking to go viral now with my cosmetics business to fund my management company. Mid Term: (2026) I have now established two locations for Be Khind management and own properties for music studios as well. Long Term: (2030) Speci fi c goal you want to achieve in long term. I have respectively worked A&R to get my foot in the door, and have mastered the art of being the owner of an entertainment management company after working with artists and training upcoming managers as well.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Search New Talent SOFT HARD Novice Negotiating with signing new artists Novice Overseing artistic development Novice Teaching artistic development Adept / Knowing which artists to connect with SOFT HARD Expert Which sounds compliments the artist Adept Which target audience is best Expert Which genre is best Expert
  • 7. I help artist do better in music by developing their skillset. [WHO?] [WHAT?] [HOW?] PROMISE
  • 8. CREDENTIALS Work Experience: Management and hospitality, Be Khind is an ongoing project of mine to develop my skills too. Volunteer work Awards for lead vocalist in Jazz Band Education: Music Business B.S., Full Sail University (Exp. 2023) Awards: Awarded for lead vocalist in Jazz Band
  • 9. Competition Industry Experience: Expert Education: Unknown Leadership Experience: Amina Diop. Founder: The Diop Agency, SVP A&R Republic Records / #aminadiop. Skills and Pro fi ciencies: Vice President of Republic Records Khilah Boone Overall Online Presence: 179,000 results when you google Amina Diop and over 100 articles, photos, and links to learn more about this celebrity business executive Grade: Superior HEADSHOT HEADSHOT Industry Experience: None Education: High School Graduate Leadership Experience: Management and hospitality Skills and Pro fi ciencies: Novice/ None Overall Online Presence: No headshots, no online presence Grade: Poor
  • 10. Brand Position For artists who struggle being heard and seen, I provide companionship and leadership outside my profession because the music industry is extremely cutthroat and two faced. “KAI”
  • 11. Networking & Marketing Industry Events & Organizations Boss Babe Brunch 3/28 11am Atlanta, GA Capella Grey concer t 4/20 New York Pusha T concert 7/23 Texas Digital Marketing I would essentially like to meet more artists so I have content to create. Until then it’ll be education about my brand. Instagram, TIKTOK, Facebook, LinkdIn My website will be promoted through print media as opposed to social media primarily. Picture of You Goes Here
  • 12. Professional Development Mentor I will like a mentor who’s doing A&R to teach me how to properly manage my artists when it gets to that point. I would love to work for Amina Diop or Miss Diddy LA. Formal Education B.A. in Music Business at Full Sail University 2023 Technical Skills Approaching artists successfully, 7/2023 Recognizing the sound for the artists, 9/2023 Negotiating deals for the artist 12/2023 Soft Skills Suggesting genres that fi t the artist 7/2023 Suggesting other artists to collar with 9/2023 Spotting the artists development 9/2023
  • 13. Khilah Boone You know how it’s hard to get your art seen in the music industry? Well, what I do is bridge the gap between your underground art and the people to network with. In fact, the last model I managed is a well known instagram in fl uencer today. “ Picture of You Goes Here
  • 14. References Amina Diop citation from https:// wikifamouspeople.com/amina-diop- wiki-biography-net-worth-age-family- facts-and-more/