Arionte Adams is pursuing a career in music from Douglas, GA. He wants to be a transformational artist and help others through his music. His musical journey began in choir as a child. Adams is currently pursuing a Bachelor's degree in Music Business from Full Sail University, graduating in 2024. His short term goals are to release an EP and connect with student producers by the end of 2022. Long term, he hopes to be considered an icon in his field and open his own record label. Adams' brand focuses on transparency and showcasing his journey through vulnerability.

1. PERSONAL BRAND EXPLORATION
ARIONTE ADAMS
Project & Portfolio I: Week 1
AUG 6, 2022

2. IDENTITY
Picture of You
Goes Here
My name is Arionte Adams and I am from
Douglas, Ga. It is a small town in the south of Ga.
I want to be a music artist and my musical journey
so far is very similar to stories of other artists
finding their love for music in choirs and religious
events as a child. The reason I am pursuing a
career in music is because of the transformational
and motivational nature of art and its ability to
help one persevere in life. I want to entertain
others while being a light and example that joy, a
fulfilled life and self actualization are possible. My
journey is about my own self realization, but to
help others and to make a living I am choosing to
display it.

3. PROFESSION
Potential Job Titles:
• MUSICIAN
• SINGER
• PRODUCER
BRAND ARCHETYPE – My brand
archetype is Creative and my vision
for my brand is transparency. I want
to give transparency by showcasing
my journey through life. While some
artists shy away from vulnerability,
this natural approach will help me
stand out as a man among other
differentiators.
MUSIC INDUSTRY

4. TARGET AUDIENCE
Musicians/Record Labels
SEVDA ALIZADEH
Outreach Plan:
• Someone close to her has already reached out to
me so I will reach out to them first.
• One of her collaborators reached out to me for
some reason and I don’t even have content, so
that was surprising. I will use Instagram or maybe
even get her number AFTER I have my own
content, so she knows I mean business.
• We have met and we interact with each other
frequently on Instagram. It would most likely be
easy to contact her because of those reasons.
CEO – TWISTED ELEGANCE
MIHAI PUSCOIU
Outreach Plan:
• This producer reached out to me due to my comments
on Instagram and started randomly following me. He
produces for Sevdaliza.
• They are always on Instagram, but to be professional I
would use email.
• I would follow up immediately through email and if I
plan on contacting them it would be most likely be after
graduation in 2024.
PRODUCER- Independent
Jhene’ Aiko
Outreach Plan:
• For celebrities who are bigger, the only way they take
you seriously is the way you reach out to them, So I
would need to meet her at an event or get her official
email somehow.
• Most celebs do not care for their social media dm’s, so I
would use something more official like an email
• Like the other two, I would not hesitate to reply to her
either as she is one of my favorites. I will be pushing
hard to be mentored by her.
PROFILE
PICTURE
Music Artist at Def Jam
Records

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Specific goal you want to achieve in short term.
‣Release 1 small collection (EP) of music to
begin to show my audience my
personality/brand. I will connect with students
that are producers by the end of 2022
Mid Term: (2031-2035)
• Specific goal you want to achieve in mid term
‣Release my first fragrance to branch into the
beauty industry. I will begin this endeavor most
likely after 1 or 2 successful albums.
Long Term: (2040)
• Specific goal you want to achieve in long term
 By this point my hope is to be considered an icon in
my field. I will begin to mentor up and coming artists
and open my own record label.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Personnel Skills Technician
SOFT
HARD
Novice / Adept / Expert
Program Manager Novice / Adept / Expert
Communication Novice / Adept / Expert
Customer Service Novice / Adept / Expert
Perform Choreographed Routines
SOFT
HARD
Novice / Adept / Expert
Resiliency Novice / Adept / Expert
Customer Service Novice / Adept / Expert
Teamwork Novice / Adept / Expert

7. I help those who don't yet know their potential to arrive at their
best selves by creating encouraging & motivational music.
PROMISE

8. CREDENTIALS
Work Experience:
• U.S. Air Force (Active Duty 2015-2022)
• U.S. Air Force (Reserve 2022-2024)
Education:
• High School Diploma, Coffee High School
• Music Business, B.S., Full Sail University (Exp. 2024)
• Personnel Technical Training (2015)
• Airman Leadership School (2020)
Leadership Roles:
• Filled multiple managerial roles 2-3
paygrades above mine for 3 years as an
Airman including Customer Service Non-
Commissioned Officer.
• Managed over 20+ programs alone

9. COMPETITION
LEDAJA GIBBONS
Industry Experience:
• She has been performing since she
was a child
Education:
• Florida A&M DRS graduate
• Current Full Sail attendee
Leadership Experience:
• Her first solo was when she was 5 years old
Skills and Proficiencies:
• Songwriter, poet and story writer
• Director for plays
• Actor
ARIONTE ADAMS
Overall Online Presence: none
HEADSHOT HEADSHOT
Industry Experience:
• I Have worked with music producers
before, been in multiple choirs, and
have been singing since I was a child.
Education:
• High School Diploma, Coffee High School
• Music Business, B.S., Full Sail University
(Exp. 2024)
• Personnel Technical Training (2015)
• Airman Leadership School (2020)
Leadership Experience:
• Lead Soloist in Choirs
• U.S. Air Force Supervisor
Skills and Proficiencies:
• Singer/ Song writer
• Personnel Customer Service Technician
• US Air Force Program Manager
Overall Online Presence:
None now, just an award from High School.

10. COMPETITION
SEVDALIZA
Industry Experience: World
Renowned Independent Music
artist
Education: Master’s Degree in
Communications
Leadership Experience:
• Runs her own Independent Music Label
Skills and Proficiencies:
• Singer/ Songwriter
• Producer
• Model
ARIONTE ADAMS
Overall Online Presence: She is present on
all major platforms but growing bigger as
time progresses. She has been in the
industry for around a decade and has 5
albums out so far along with a short film.
HEADSHOT HEADSHOT
Industry Experience:
• I Have worked with music producers
before, been in multiple choirs, and
have been singing since I was a child.
Education:
• High School Diploma, Coffee High School
• Music Business, B.S., Full Sail University
(Exp. 2024)
• Personnel Technical Training (2015)
• Airman Leadership School (2020)
Leadership Experience:
• Lead Soloist in Choirs
• U.S. Air Force Supervisor
Skills and Proficiencies:
• Singer/ Song writer
• Personnel Customer Service Technician
• US Air Force Program Manager
Overall Online Presence:
None as of now, just an award from High
School.

11. BRAND POSITION
For people who want to live life on their own
terms, I provide thought provoking content that
encourages you to embrace the wide range of
emotions that are inevitable in the human
experience because I believe there is something
beautiful to be found in every emotion and event
that takes place in our lives.
GROW WITH ME

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sevdaliza CONCERT
‣ APRIL 2019 | TOKYO, JAPAN
• FULL SAIL HALL OF FAME
 2022/ORLANDO FL.
 I got the number of a stage creator named Ms. Rose,
didn’t realize I had made an industry connection
Digital Marketing
• Primary Content: My content will be a combination of beauty
products, fragrances I create, and music promotion in the form
of going live to talk to my fans and picture media.
• Primary Tools: Instagram, Facebook and Twitter. I plan to
post at least weekly, that will be my norm. Pictures will be how
I display my brand.
• Website: My website will be my safe haven for my fans and
my brand will reflect the vibe of the musical era I am currently
in.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will find a mentor that is on a similar path as mine.
Someone who cares about their audience finding their
own personal truth is important to me. Someone who is
close to my preferred mentor followed me, so I can
reach out anytime, but before 2024 would be great
because I graduate then.
Formal Education
• Music Business Bachelors (2024)
Technical Skills
• Entry into my industry is not promised so I will
have to be willing to practice singing and
performing and never stop wanting to improve.
• Public Speaking is ironically still a big fear of
mine, but volunteering and open mic nights can
get me more comfortable with that. Therapy is a
good tool to a
Soft Skills
• You can never learn too much about
communication, royalties and branding.
Communication touches branding because
your brand is how you communicate who you
are as an artist.

14. ARIONTE ADAMS
Do you know how it feels to be pressured to conform and told what
experience you’re supposed to have? Well, what I do is encourage others to
embrace all of the messiness, difficulties, and unknowns in life. In fact, I will
be going through it with you. Just because I am performing doesn’t mean I
am there yet. Art pushes me to find a higher truth and contentment.

15. REFERENCES
Competition Slides: Those things were confirmed by meeting those individuals in
person.
• IMAGES -
https://www.google.com/webhp?hl=en&sa=X&ved=0ahUKEwig2sXAqLb5AhX-
RTABHXFaCTwQPAgI
• https://www.onetonline.org/