Why and how to go about setting up personal or individual marketing plans for professionals plus tips to help ensure plans are achievable.
Newer version uploaded June 2012!
The document outlines a framework for developing personal marketing plans for professionals. It discusses five keys to an effective plan: understanding capabilities and limitations, being realistic, having worthwhile goals, addressing details upfront, and being able to measure outcomes. The framework involves three steps - clarifying the purpose, detailing the approach or tactics, and documenting expectations. For the approach, each marketing tactic is defined along with the timeline for implementation. The overall framework is designed to help professionals develop a doable and measurable personal marketing plan.
Where Social Media and Traditional Marketing IntersectMichelle Golden
Leading Edge Alliance Young Professionals session covering basics of social media, how to weave it into individual marketing efforts, and where/how to begin.
Presented by Doug Berg, Founder & Chief Innovation Officer, Jobs2Web, Inc. and Lou Adler, President, The Adler Group.
In this exciting webinar, Doug Berg of Jobs2Web and Lou Adler will show you what it takes to understand how top performers will think, act, and decide once the recovery gets some traction. Doug will show you how to pull all of your existing relationships – whether they’re in Outlook, your CTS, or some resume database – into a centralized and automated talent community using a centralized platform. This “talent community” provides employers with a direct and automated way to market opportunities to their own private supply chain of talent resulting in decreased recruiting costs and an increase in recruiter efficiency.
Here are some of the key topics you’ll learn in this action-packed session:
• Why the best are different than the rest
• The importance of targeted messaging
• Talent Hubs vs. Talent Communities
• The competitive advantage of the Jobs2Web platform
The document introduces Jeremy Gilbert and outlines his experience leading innovation and business development across multiple startups and large companies. It highlights Gilbert's expertise in product strategy, software engineering, healthcare markets, and successfully taking new innovations from concept to commercialization over a 15-year career spanning founding startups and consulting at McKinsey. The summary provides an overview of Gilbert's relevant qualifications and experiences in a concise manner.
This document provides definitions for over 100 acronyms, initialisms, abbreviations and buzzwords commonly used in process improvement. It decodes terms related to process analysis tools, quality management systems, statistical process control, and process improvement methodologies like Lean Six Sigma. The document is intended to help people new to process improvement understand the terminology they may encounter.
41631 lecture 3 pt1 tech entrepreneurship methodsTom Howard
The agenda covers topics related to technology entrepreneurship including:
- A 90 minute session on the Lean Startup methodology with introductions and descriptions of central concepts.
- Two sessions totalling 2 hours and 10 minutes on SCRUM, divided into two parts.
- Three short breaks are scheduled throughout the day.
The document discusses requirements management and its importance. It notes that requirements management is a large process that encompasses the entire system, including platforms, mechanics, software and hardware. Effective requirements management is key to product success. The document recommends that companies focus on strengthening their requirements management process by improving individual areas over time rather than trying to overhaul the whole process at once. Tailoring requirements management specifically to a company's needs will help ensure value and eliminate costs associated with rework.
The Tyranny of Benchmarking by Mike Harding at SVPMA Monthly Event December 2011
Go to link below for notes from this event
http://svpma.org/2011/12/december-2011-event/
The document outlines a framework for developing personal marketing plans for professionals. It discusses five keys to an effective plan: understanding capabilities and limitations, being realistic, having worthwhile goals, addressing details upfront, and being able to measure outcomes. The framework involves three steps - clarifying the purpose, detailing the approach or tactics, and documenting expectations. For the approach, each marketing tactic is defined along with the timeline for implementation. The overall framework is designed to help professionals develop a doable and measurable personal marketing plan.
Where Social Media and Traditional Marketing IntersectMichelle Golden
Leading Edge Alliance Young Professionals session covering basics of social media, how to weave it into individual marketing efforts, and where/how to begin.
Presented by Doug Berg, Founder & Chief Innovation Officer, Jobs2Web, Inc. and Lou Adler, President, The Adler Group.
In this exciting webinar, Doug Berg of Jobs2Web and Lou Adler will show you what it takes to understand how top performers will think, act, and decide once the recovery gets some traction. Doug will show you how to pull all of your existing relationships – whether they’re in Outlook, your CTS, or some resume database – into a centralized and automated talent community using a centralized platform. This “talent community” provides employers with a direct and automated way to market opportunities to their own private supply chain of talent resulting in decreased recruiting costs and an increase in recruiter efficiency.
Here are some of the key topics you’ll learn in this action-packed session:
• Why the best are different than the rest
• The importance of targeted messaging
• Talent Hubs vs. Talent Communities
• The competitive advantage of the Jobs2Web platform
The document introduces Jeremy Gilbert and outlines his experience leading innovation and business development across multiple startups and large companies. It highlights Gilbert's expertise in product strategy, software engineering, healthcare markets, and successfully taking new innovations from concept to commercialization over a 15-year career spanning founding startups and consulting at McKinsey. The summary provides an overview of Gilbert's relevant qualifications and experiences in a concise manner.
This document provides definitions for over 100 acronyms, initialisms, abbreviations and buzzwords commonly used in process improvement. It decodes terms related to process analysis tools, quality management systems, statistical process control, and process improvement methodologies like Lean Six Sigma. The document is intended to help people new to process improvement understand the terminology they may encounter.
41631 lecture 3 pt1 tech entrepreneurship methodsTom Howard
The agenda covers topics related to technology entrepreneurship including:
- A 90 minute session on the Lean Startup methodology with introductions and descriptions of central concepts.
- Two sessions totalling 2 hours and 10 minutes on SCRUM, divided into two parts.
- Three short breaks are scheduled throughout the day.
The document discusses requirements management and its importance. It notes that requirements management is a large process that encompasses the entire system, including platforms, mechanics, software and hardware. Effective requirements management is key to product success. The document recommends that companies focus on strengthening their requirements management process by improving individual areas over time rather than trying to overhaul the whole process at once. Tailoring requirements management specifically to a company's needs will help ensure value and eliminate costs associated with rework.
The Tyranny of Benchmarking by Mike Harding at SVPMA Monthly Event December 2011
Go to link below for notes from this event
http://svpma.org/2011/12/december-2011-event/
Building Member Loyalty - CPA Firm AssociationsMichelle Golden
This document discusses how organizations can build member loyalty through social media and modern marketing techniques. It begins by explaining what social media is and why it is important for organizations. It then provides tips on how to build an online community through social media, including leveraging multiple channels, continuing personal engagement digitally and in-person, and choosing social media platforms based on members' preferences. The document emphasizes quality over quantity, listening to members, and developing an action plan to nurture the online community.
Analyzing the marketing strategy of soft drinks in bangladeshAlexander Decker
This document analyzes the marketing strategy of RC (Partex Beverage), a soft drink company in Bangladesh. It discusses RC's product line, target market segmentation, pricing strategy, and distribution strategy. A total of 323 soft drink customers were surveyed about their demographics, usage patterns, satisfaction factors, and reasons for drink selection. The strategies aim to optimize resources, deliver superior customer experiences, and target various age and income groups. The pricing considers production costs and competition while ensuring quality, taste, and packaging. Distribution involves dealers, wholesalers and retailers to supply products nationwide.
Elizabeth Mohr has created a personal marketing plan to introduce herself and explain how she aligns with Company Name's mission and goals. She describes her skills, work ethic, and adaptability. Mohr performs a SWOT analysis identifying her strengths in IT skills, communication, and learning ability, as well as weaknesses in explaining past positions and creating goals. She believes networking and mentoring can help address weaknesses while IT industry trends are opportunities. Mohr's plan is to complete her degree and use her strengths to support Company Name's success.
This document is an internship report submitted by Md. Anowar Hossain to his professor at Stamford University Bangladesh about his internship experience at Abul Khair Tobacco Company Ltd. The report discusses Abul Khair Tobacco's marketing strategy and provides an overview of the tobacco industry in Bangladesh. It notes that Abul Khair targets the middle, low, and very low income segments of the market. The report aims to study the company's marketing approach and learn about working in a cigarette distribution company through practical experience during the internship.
This document outlines the steps to developing an effective personal marketing plan for job hunting:
1. Create a personal mission statement to define your vision, values, and purpose.
2. Set specific objectives for what you want to accomplish, such as securing a contract position or permanent job.
3. Conduct a SWOT analysis to identify your strengths, weaknesses, opportunities, and threats.
4. Develop a strategy that answers how you will achieve your goals by leveraging opportunities and considering competitive forces.
5. Implement tactical actions outlined in your plan.
6. Continuously monitor your progress, get feedback, and adapt your plan as needed.
This business plan proposes establishing an electronic cigarette company called Verve Electronic Cigarettes based in Navi Mumbai, India. It will manufacture and sell two tiers of electronic cigarettes targeted at consumers aged 18-60. The plan outlines the company's proposed product lines, pricing, marketing strategy, and projections to sell 1.5 million units per month by the first year. It also addresses regulations, competitors, and plans to finance the startup through personal savings, loans, and potential grants.
The document provides details of a business plan for a lipstick production company called Lipstick's Park. It includes sections on market analysis, competitors, organization structure, supply chain, production process, quality management, customer service, and financial forecasting. The marketing plan proposes promotional activities like discounts and sales. Financial forecasts estimate the Vietnamese cosmetics market growth and calculate how to maximize profits in the first month of production by determining the optimal number of lipsticks and lip balms to make given constraints.
E-cigarette marketing analysis based on European Lawmakers reject tight restrictions on e-cigarettes and the e-cigarette industry waiting to exhale by The New York Times.
Cathie Tedrick has created a personal marketing plan with the goal of obtaining a marketing or promotions manager position at a Washington state agency within 5 years. Her plan includes a SWOT analysis noting her creative strengths but also her impatience. Her competition has more experience but she emphasizes her 20 years of communications experience. Her positioning statement highlights her extensive experience managing communications programs and clear writing skills. Her marketing mix outlines her skills and portfolio of work samples she will provide as promotions. She plans to complete her MBA in marketing and take on more marketing roles in her current job to implement her plan.
This document outlines a marketing plan for Caka T-shirts, a business that allows customers to design custom caricature t-shirts. The plan discusses creating unique, high-quality t-shirt designs to gain market share among SNGIST students aged 18-30. Core strategies include positioning the business as better for sustainable development and using social media, promotions, and referrals to build the Caka brand and generate sales on campus. Pricing will follow a skimming strategy based on t-shirt material. The goal is to increase awareness of the business's social impact and develop loyal customers.
This presentation introduces a new business plan for an electricity saving product called Synchronodes. The company Ampere Inc. will produce and market Synchronodes, which are automated power controllers using sensors to detect movement and turn electrical devices on and off, saving up to 14% of electricity. The presentation provides details on the founders, product, market analysis, financial plan, and goals to help stabilize Bangladesh's electricity sector and illuminate the country through wise electricity consumption.
This document provides a marketing plan for a garments company in Bangladesh. It begins with an introduction and overview of the Bangladeshi readymade garments industry. It then analyzes the industry and market trends. A SWOT analysis is presented, identifying strengths such as environmentally friendly products and weaknesses like ineffective operations. Market research information and a marketing strategy are proposed, including target markets, positioning, and the marketing mix. An operational plan, sales forecasts, and controls for implementation are also outlined. The marketing plan concludes with a reference section.
Marketing Plan for Newly Establishing College. Explaining How we should plan marketing Mix, how to defining target market and how to analyzing PEST, SWOT.
Amul is launching an ice cream line in Pakistan with unique marketing strategies. It will offer high quality dairy ice creams made from fresh milk without vegetable oils. Amul plans to target all customer segments by distributing affordably priced products nationwide through retailers initially in major cities. Its marketing mix will emphasize product variety, quality packaging and competitive pricing. Promotion efforts will include colorful advertising reminiscent of product designs to link ice cream with happiness. The goal is to capture market share by satisfying customers and gaining a loyal following.
This document provides instructions for custom printing t-shirts. It outlines the steps involved, including designing the image or text, finalizing the design, printing it onto transfer paper, placing the transfer paper on the shirt, heating it with an iron to fuse it onto the fabric, and removing the transfer paper to reveal the finished design. It also discusses digital printing methods and compares advantages like image quality and design variation with disadvantages like higher startup costs and poorer photo reproduction compared to traditional screen printing.
Marketing Strategy Plan for the University of Dayton Department of Educationa...sjohnson09
This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team.
Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department
Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.
This workshop discusses using integrated marketing strategies to achieve exponential results. It will cover how to plan marketing campaigns, what results to expect and when, and how to track progress. The workshop defines key terms like marketing and campaigns, and discusses how to build credibility and visibility through marketing actions aimed at current clients, new business, and target markets. Effective marketing involves engagement, self-publishing, and illustrating one's uniqueness to attract new opportunities.
Promax provides branding, marketing campaigns, film production, web design, and event planning services. Its vision is to be a professional advertising leader with universal reach and impact. The company's mission is to create effective advertising through high-quality design, service, and ideas. Promax values its customers, employees, and performance. It has many major clients in sectors like government, education, energy, and real estate. The company offers branding services including identity design, guidelines, literature, photography, and gifts. It plans marketing campaigns using various tools. Promax also produces films for different purposes and uses the latest technology. It designs websites and handles online advertising. Additionally, the company organizes various events like conferences, exhibitions, workshops and
Building Member Loyalty - CPA Firm AssociationsMichelle Golden
This document discusses how organizations can build member loyalty through social media and modern marketing techniques. It begins by explaining what social media is and why it is important for organizations. It then provides tips on how to build an online community through social media, including leveraging multiple channels, continuing personal engagement digitally and in-person, and choosing social media platforms based on members' preferences. The document emphasizes quality over quantity, listening to members, and developing an action plan to nurture the online community.
Analyzing the marketing strategy of soft drinks in bangladeshAlexander Decker
This document analyzes the marketing strategy of RC (Partex Beverage), a soft drink company in Bangladesh. It discusses RC's product line, target market segmentation, pricing strategy, and distribution strategy. A total of 323 soft drink customers were surveyed about their demographics, usage patterns, satisfaction factors, and reasons for drink selection. The strategies aim to optimize resources, deliver superior customer experiences, and target various age and income groups. The pricing considers production costs and competition while ensuring quality, taste, and packaging. Distribution involves dealers, wholesalers and retailers to supply products nationwide.
Elizabeth Mohr has created a personal marketing plan to introduce herself and explain how she aligns with Company Name's mission and goals. She describes her skills, work ethic, and adaptability. Mohr performs a SWOT analysis identifying her strengths in IT skills, communication, and learning ability, as well as weaknesses in explaining past positions and creating goals. She believes networking and mentoring can help address weaknesses while IT industry trends are opportunities. Mohr's plan is to complete her degree and use her strengths to support Company Name's success.
This document is an internship report submitted by Md. Anowar Hossain to his professor at Stamford University Bangladesh about his internship experience at Abul Khair Tobacco Company Ltd. The report discusses Abul Khair Tobacco's marketing strategy and provides an overview of the tobacco industry in Bangladesh. It notes that Abul Khair targets the middle, low, and very low income segments of the market. The report aims to study the company's marketing approach and learn about working in a cigarette distribution company through practical experience during the internship.
This document outlines the steps to developing an effective personal marketing plan for job hunting:
1. Create a personal mission statement to define your vision, values, and purpose.
2. Set specific objectives for what you want to accomplish, such as securing a contract position or permanent job.
3. Conduct a SWOT analysis to identify your strengths, weaknesses, opportunities, and threats.
4. Develop a strategy that answers how you will achieve your goals by leveraging opportunities and considering competitive forces.
5. Implement tactical actions outlined in your plan.
6. Continuously monitor your progress, get feedback, and adapt your plan as needed.
This business plan proposes establishing an electronic cigarette company called Verve Electronic Cigarettes based in Navi Mumbai, India. It will manufacture and sell two tiers of electronic cigarettes targeted at consumers aged 18-60. The plan outlines the company's proposed product lines, pricing, marketing strategy, and projections to sell 1.5 million units per month by the first year. It also addresses regulations, competitors, and plans to finance the startup through personal savings, loans, and potential grants.
The document provides details of a business plan for a lipstick production company called Lipstick's Park. It includes sections on market analysis, competitors, organization structure, supply chain, production process, quality management, customer service, and financial forecasting. The marketing plan proposes promotional activities like discounts and sales. Financial forecasts estimate the Vietnamese cosmetics market growth and calculate how to maximize profits in the first month of production by determining the optimal number of lipsticks and lip balms to make given constraints.
E-cigarette marketing analysis based on European Lawmakers reject tight restrictions on e-cigarettes and the e-cigarette industry waiting to exhale by The New York Times.
Cathie Tedrick has created a personal marketing plan with the goal of obtaining a marketing or promotions manager position at a Washington state agency within 5 years. Her plan includes a SWOT analysis noting her creative strengths but also her impatience. Her competition has more experience but she emphasizes her 20 years of communications experience. Her positioning statement highlights her extensive experience managing communications programs and clear writing skills. Her marketing mix outlines her skills and portfolio of work samples she will provide as promotions. She plans to complete her MBA in marketing and take on more marketing roles in her current job to implement her plan.
This document outlines a marketing plan for Caka T-shirts, a business that allows customers to design custom caricature t-shirts. The plan discusses creating unique, high-quality t-shirt designs to gain market share among SNGIST students aged 18-30. Core strategies include positioning the business as better for sustainable development and using social media, promotions, and referrals to build the Caka brand and generate sales on campus. Pricing will follow a skimming strategy based on t-shirt material. The goal is to increase awareness of the business's social impact and develop loyal customers.
This presentation introduces a new business plan for an electricity saving product called Synchronodes. The company Ampere Inc. will produce and market Synchronodes, which are automated power controllers using sensors to detect movement and turn electrical devices on and off, saving up to 14% of electricity. The presentation provides details on the founders, product, market analysis, financial plan, and goals to help stabilize Bangladesh's electricity sector and illuminate the country through wise electricity consumption.
This document provides a marketing plan for a garments company in Bangladesh. It begins with an introduction and overview of the Bangladeshi readymade garments industry. It then analyzes the industry and market trends. A SWOT analysis is presented, identifying strengths such as environmentally friendly products and weaknesses like ineffective operations. Market research information and a marketing strategy are proposed, including target markets, positioning, and the marketing mix. An operational plan, sales forecasts, and controls for implementation are also outlined. The marketing plan concludes with a reference section.
Marketing Plan for Newly Establishing College. Explaining How we should plan marketing Mix, how to defining target market and how to analyzing PEST, SWOT.
Amul is launching an ice cream line in Pakistan with unique marketing strategies. It will offer high quality dairy ice creams made from fresh milk without vegetable oils. Amul plans to target all customer segments by distributing affordably priced products nationwide through retailers initially in major cities. Its marketing mix will emphasize product variety, quality packaging and competitive pricing. Promotion efforts will include colorful advertising reminiscent of product designs to link ice cream with happiness. The goal is to capture market share by satisfying customers and gaining a loyal following.
This document provides instructions for custom printing t-shirts. It outlines the steps involved, including designing the image or text, finalizing the design, printing it onto transfer paper, placing the transfer paper on the shirt, heating it with an iron to fuse it onto the fabric, and removing the transfer paper to reveal the finished design. It also discusses digital printing methods and compares advantages like image quality and design variation with disadvantages like higher startup costs and poorer photo reproduction compared to traditional screen printing.
Marketing Strategy Plan for the University of Dayton Department of Educationa...sjohnson09
This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team.
Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department
Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.
This workshop discusses using integrated marketing strategies to achieve exponential results. It will cover how to plan marketing campaigns, what results to expect and when, and how to track progress. The workshop defines key terms like marketing and campaigns, and discusses how to build credibility and visibility through marketing actions aimed at current clients, new business, and target markets. Effective marketing involves engagement, self-publishing, and illustrating one's uniqueness to attract new opportunities.
Promax provides branding, marketing campaigns, film production, web design, and event planning services. Its vision is to be a professional advertising leader with universal reach and impact. The company's mission is to create effective advertising through high-quality design, service, and ideas. Promax values its customers, employees, and performance. It has many major clients in sectors like government, education, energy, and real estate. The company offers branding services including identity design, guidelines, literature, photography, and gifts. It plans marketing campaigns using various tools. Promax also produces films for different purposes and uses the latest technology. It designs websites and handles online advertising. Additionally, the company organizes various events like conferences, exhibitions, workshops and
Cavalletti Communications (www.cavacom.biz) and MROI (www.mroi.com.au) presentation at BNI All About Business (www.allaboutbusiness.org.au) in 2012.
Find out how we can help you grow your business:
Tel: +61 (0)415 273 272
Email: daniela@cavacom.biz
www.cavacom.biz
Promax provides branding, advertising campaigns, film, and web services with a focus on creativity, quality, and professionalism. Their services include logo and identity design, branding guidelines, marketing campaigns, video production, photography, and gifts and packaging. Promax has experience working with clients across various industries such as real estate, oil and gas, education, and more.
Promax provides branding, advertising campaigns, film production, web design, and event services. Their branding services include logo design, brand guidelines, creative design, packaging, and photography. They create marketing campaigns through planning, visual concepts, and utilizing tools like print, outdoor advertising, and multimedia. Promax produces films through all stages of pre-production, shooting, audio/music, graphics, and editing for documentaries, architectural projects, promotions, public awareness, and music videos.
Lean Organizational Development Canvas for the Ideal Organization rod kingRod King, Ph.D.
The Lean Organizational Development Canvas features 10 blocks of best-practice outcomes and goals. The Lean Organizational Development Canvas for the ideal organization, which is like an unchanging North Star, can be used to facilitate the auditing, improvement, and design of business models.
This document outlines the building blocks of a business model canvas, which consists of nine main elements: value proposition, customer segments, channels, customer relationships, revenue streams, key activities, key resources, key partnerships, and cost structure. The business model canvas provides a visual framework for developing new or documenting existing business models.
Based on the interviews, it seems that restaurants have problems with customer retention and marketing. People generally don't like random advertisements but may be open to targeted offers if they can control the content and frequency. A proposed solution is a flexible mobile app that allows restaurants to execute targeted marketing campaigns, and users to opt-in to receive customized offers. Key tests would evaluate whether such a tool can help restaurants increase sales and loyalty while providing a good user experience.
"How to become fundable?" vs "How to get funding?"Renat Khasanshyn
This document provides advice on how startups can improve their chances of obtaining funding. It discusses four categories that investors evaluate - intangibles, traction, execution, and concept viability. It emphasizes the importance of proving product-market fit before launching by getting early customer feedback through iterative testing and metrics tracking. Additional tips include focusing on the most engaged users and key metrics, killing underperforming features, and addressing problems in management, product development, and marketing. The overall message is that startups need to demonstrate real customer need, value proposition, and ability to execute before expecting to receive funding.
This lecture provides practical tips on how to prepare to enter the marketplace with your product. It is relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch. Case studies are used to emphasize the importance of taking a customer-centred approach to market entry and illustrate the barriers to scaling and selling your product.
Personal and Business DNA Maps for Disruptive InnovationsRod King, Ph.D.
Have you ever wondered how businesses such as Google, eBay, and Amazon are created and managed? This presentation contains Personal and Business DNA Maps that illustrate the Disruptive Innovation process. Examples of some disruptive innovations are also provided.
Minding your own business - TestBash 2 talklisacrispin
This document is the notes from a presentation on testing by Lisa Crispin in Brighton, UK in 2013. The presentation discusses the importance of testers gaining knowledge of the business domain and stakeholders in order to understand why certain features or deliverables are important. It suggests techniques for testers to learn about the business such as creating personas, mapping impacts, and using mind mapping or story mapping. The presentation also notes that domain knowledge can help testing be more efficient and enable simplification.
This document discusses brand development and new product development (NPD). It begins with an introduction of the presenter, David G. Elliott, including his background in health and beauty marketing. The document then discusses how NPD involves both art and science. It provides examples of how to strategically develop brands through understanding consumer and shopper research, motivations, and retail needs. The summary emphasizes that successful NPD requires a strategic approach considering both the artistic and scientific elements of creating new products that meet consumer and retailer expectations.
How To Conduct a Market Analysis - SD Forum's Crafting A Fundable Roadmap For...Steve Tennant
How to conduct market analysis - a roadmap for startups. Presented at Software Development Forum March 31, 2009. Steve Tennant, Tennant Consulting, www.tennantconsulting.com. Tip of the hat to Scott Schwertly from Ethos3 Communications for "Meet ____" presentation format.
Innovacio en l\'Accio Social - PereTarres - InfonomiaOscarArnau
The document discusses business models and their key components. It provides examples of different types of business models, including strategic partnerships, joint ventures, buyer-supplier relationships, and multi-sided platforms. The key elements of business models are described as the value proposition, key activities, key resources, customer relationships, customer segments, distribution channels, and revenue streams. Different cost structures and pricing strategies are also mentioned.
El passat 20 d'octubre Alfons Cornella, president i fundador d'Infonomia, va realitzar una conferència sobre innovació en l'acció social a la Fundació Pere Tarrés.
This lecture provides practical tips on how to prepare to enter the marketplace with your product. It is relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch. Case studies are used to emphasize the importance of taking a customer-centred approach to market entry and illustrate the barriers to scaling and selling your product.
Part of Entrepreneurship 101
http://www.marsdd.com/events/details.html?uuid=20ce3dd2-da9d-499d-a277-655f29487de6
Make money with big data by organizing your company around your customers. I presented this deck at the Cybera Big Data #cybersummit 2012 in Banff, Canada. In it, I talk about customer loyalty, how to use driver and linkage analysis to sort out both what's important to your customers and what will drive sustainable revenue for your business. Case studies include a SaaS software company, and U.S. Hospital patient experience data based on HCAHPS patient surveys from 4,610 health care facilities nationwide.
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As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
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You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
2. 5
Keys
to
a
“Do-‐able”
Plan
1. Understand
what
you
(or
your
professionals)
will/won’t
do
&
why,
before
you
start
2. Be
realis,c:
don’t
over-‐commit
3. Ensure
goals
are
worthwhile
–
quality
over
quan,ty
4. Devil’s
in
the
details
–
deal
with
‘em
up
front
5. Be
sure
you
can
measure
&
decide
when
goldenprac,ces.com
2
4. Marke,ng
is…
the
on-‐going
process
of
1)
ensuring
repeat
business
from
exis,ng
clients
2)
appealing
to
poten,al
clients
Michelle Golden
goldenprac,ces.com
4
5. Why
Clients
Leave
Firms
68%
Individual
Treatment
15%
Technical
Quality
7%
Price
is
Too
High
10%
Other
Wall Street Journal
goldenprac,ces.com
5
6. What
They
Really
Mean
(the“Ps”)
• “Poor
communica,on”
• “Patchy
service”
• “Piecemeal
advice”
• “Poor
follow-‐through”
• “People
aren’t
a
fit”
• “Persuasive
compe,,on”
goldenprac,ces.com
6
8. Client
Departure
At
the
midpoint
of
sa,sfac,on,
where
clients
are
neither
dissa,sfied
nor
highly
sa,sfied,
the
client
reten,on
level
was
only
20%
percent.
Customers
will
stray
the
instant:
1. They’re
no
longer
completely
sa,sfied
AND
2. They
have
a
new
op,on
available
Harvard Business Review Study
goldenprac,ces.com
8
9. What
Do
Clients
Want?
• Understand
my
business
• Variety
of
services
• Convenience
• Certainty
in
price
• Relate
to
me
well
• Don’t
just
iden5fy
a
problem,
help
me
solve
it
Wall Street Journal, Golden Practices
goldenprac,ces.com
9
10. Keeping
Clients
How
to
Keep
Companies
from
Switching
• Expecta,ons
managed
well
(no
nega,ve
surprises)
• Responsiveness
(feel
like
they’re
your
only
client)
• Quick
to
no,ce
when
something
is
amiss
(create
an
early
warning
system!)
• Insights
and
ideas
• Posi,ve
interac,ons
(rela,onships)
• Refer
business
TO
them
goldenprac,ces.com
10
20. PMP
–
Grid
Format
Who/ So
That…
By
When
Where
(or
“un,l”)
Jan
Feb
Mar
actual
short-‐
or
long-‐
date
or
measure
task
task
task
human’s
name
term
objec,ve
+
co,
org,
assoc,
or
pub
BILL
@
BANK
KNOW
BETTER
4
TOUCHES
2010
INVITE
LUNCH
THANK
ORG
SPEAK
FOR
2x
BY
DEC
2011
ATTEND
CTTE
CALL
ESTATE
LEARN
COLLEGE
2
COURSES
in
2010
LOCATE
BOOK
ATTEND
PLANNING
GRP
PLAN
METHODS
goldenprac,ces.com
20
21. Devil’s
in
the
Details
• Org,
person,
or
when
&
how
you’ll
ID
the
persons
(Hint:
early!)
• Phone
numbers
&
or
email
in
fields
• 4
touches
minimum/yr
for
all
clients,
COIs,
&
prospects
• Break
down
into
small
steps
(don’t
miss
follow-‐ups)
• Think
now
because
you
won’t
later
goldenprac,ces.com
21
23. Reasonableness:
Revise
as
Needed!
Time
expenditure
and
,ming
reasonable?
%
of
“wins”
(1
in
3
qualified
opportuni,es
is
avg)
#
items
reasonable
by
month?
(start
small)
Make
every
task
count
(First
Research,
LinkedIn,
etc)
Other
resources
available/needed
75%
in
comfort
zone,
25%
“stretch”
Tasks
complete
enough
to
be
calendared
–
if
not,
fix
Can
combine
all
PMP
goals,
check
against
firm
goals
goldenprac,ces.com
23
24. Follow
up
&
support
• Structure
accountability
• No
repor,ng
mechanism
=
minimal
progress
• Monthly
or
bi-‐monthly
check-‐ins
are
usually
enough
• Plan
coaching
• Plan
evalua,on/grading
(self
&
by
others)
• Lots
of
recogni,on
&
praise
• Consider
a
“marke,ng
milestones”
report
goldenprac,ces.com
24
25. Measurable
Marke,ng
Results
If
executed
well,
• Client
reten,on
and
longevity
• Recrui,ng,
reten,on
and
morale
• Increasingly
excellent
customer
service
• Increased
revenue
from
exis,ng
clientele
• New
business
of
the
RIGHT
type
goldenprac,ces.com
25