This document outlines a marketing plan for Caka T-shirts, a business that allows customers to design custom caricature t-shirts. The plan discusses creating unique, high-quality t-shirt designs to gain market share among SNGIST students aged 18-30. Core strategies include positioning the business as better for sustainable development and using social media, promotions, and referrals to build the Caka brand and generate sales on campus. Pricing will follow a skimming strategy based on t-shirt material. The goal is to increase awareness of the business's social impact and develop loyal customers.