1
2
3




    Vision, Mission, Values
4




                                                                                                      ‫الر�ؤية‬
                                                          ‫قي�دة اإعالنية .. لت�سويق احرتايف .. للع�ملية بت�أثري‬

                                                                                                  ‫الر�سالة‬
           .‫ذوق يالم�س الإح�س��س... وخدمة حترتم الوقت... وتقدر الفكرة... ن�سري ويف اأعينن� �سن�عة الت�أثري‬

                                                                                           ‫قيم بر�ماك�س‬
                                                                                               ‫1- العمالء‬
                                                                          " �‫�سرك�ء " جن�حهم جن�حن‬
                                                                               " ‫الوقت " ل يقدر بثمن‬
                                                                           "‫العالقة " القيمة احلقيقية‬
                                                                                               ‫2- املوظف‬
                                                                     " �‫متخ�س�س " اأعط القو�س ب�ريه‬
                                                                           " ‫متع�ون "الكل يد واحده‬
                                                                               " ‫�سريك " يف النج�ح‬
                                                                                                 ‫3- الأداء‬
                                                                                " ‫اإبداع "الفكرة بذرة‬
                                                                           "‫تع�ون "يف اأدق التف��سيل‬
                                                                                 " ‫اإح�س��س "روح العمل‬

Vision
The professional advertising leadership to universality …with effect.

Mission
A Taste that touches sensations…A Service that respects time… and appreciates ideas
We advance… with our eyes set on creating Effect.

Promax Values
a- The Customer
   • The Customers      (Partners in success)
   • Time               (…is invaluable)
   • Relationship       (…is the real value)
b- The Employee
   • A Specialist       (Give the bow to its maker)
   • A Cooperator       (all working as one)
   • A Partner          (in success)
c- The Performance
   • Creativity          (The Idea is a seed)
   • Cooperation         (In the smallest details)
5




    BRANDING
    CAMPAIGNS
    FILM
    WEB
    EVENT
6




    Major Clients
7




Dubai Sports Council           Government Of Dubai              Al Ahsa Chamber




University Of Dammam           Saudi Aramco                     Al Fozan Holding Co.




Asharqia Chamber               King Fahad University of         Tamkeen
                               Petroleum and Minerals




Sylvan Learning Center Qatar   Directorate of precious Metals   Alansari Holding Co.
                               & gemstone Testing
8




Dubai Sports Council         Rikaz Real Estate Co.   Al majdouie




Rashed Abdulrahman Al-Rashed Saudi Aramco            Hasan & Shannan Al zahrani
& Sons Co. & partners                                Group of Co.




Sahara Net                   Industry Innovations    Maban




Al Bassam Group Companies    Sanlec                  A. A. Turki Group.
9




Jas Contracting                  Al Zahrani Holding           Mubarak Al Ameer Group




Taaziz Real Estate Development   Tefashi                      Sahara net
Company.




Specialized Energy LTD           Hussain Alnemer & Sons Co.   Obaid Alobaid




Kasco                            Banjer                       Manarat Alata
10




     Promax Services
11

BRANDING        Sense Of The Dot




CAMPAIGNS   Sense Of The Relation




FILM        Sense Of The Moment




WEB          Sense Of The Touch




EVENT       Sense Of The Value
12




                          2




 1   BRANDING
       Sense Of The Dot
13




1.1 Brand Identity

The integration of several visual elements makes the basic information to people
about what you are trying to offer of products or services.
When we talk about identity, we must mention the most important components are:
 Logo Design
 logo is the distinctive signature of the facility where they become set of colors and
 shapes associated with the name and the quality of the offerings.
 So the logo should be simple, unique and easy to memorize, with touches of
 artistic decoration .
 Brand Logo Design




Logo Family                                                Logo Concept
14




 Expression
 The application of identity to all the means used by the facility to include the
 means and tools of office furniture and the media and different ad and others to
 create the desired effect.
15
16
17




1.2     Brand Guideline

The main reference in the specification of all the designs of the facility starting with
the slogan through Ads. And interior design so that it could include building design
and facility interior, to conform with the established identity




1.3 Brand Literature

Express the identity of establishment with words is art and have a great influence in
the public: slogan - Expressive texts - Language translation.

1.4 Creative Design

We add the value of the new designs with innovative ideas emerge from the
periphery to weave the familiar idea could be adopted and used in all advertising

1.5 Packaging & Labeling

In order to make the product more attractive and beautiful and be able to attract the
attention of the client and the interest, Our specialization in all aspects of creativity
in the design of the product of: art design & shape design
18
19




1.6 TTL (Additional Specialties)

Quality be established through the quality of their tools, marketing and the power of
professionalism in the Promax exploited the design in the industry this means:
  Design brochures: Brochures, Catalogs, Magazines, Albums and induction
  manuals.
  Design Advertising: Posters, Banners,Call Newspapers and Magazines Ads.
  Packaging Design: book covers, magazine covers and product packaging.

1.7 Marketing & Advertising

In all areas of marketing our specialty .. And expertise, we have deployed to serve
companies in the deployment and entitled to its objectives
  Marketing Planning & budgeting.
  Marketing campaigns
  Marketing survey or Study
  E – Marketing

1.8 Professional Photography

Professional work is completed, with services, professional support, and
professional photography One of the most important of these services, whether
a product or commodity, a location or a place, anywhere, anytime, take care of
building the image from the smallest details, complete the picture, to become
better than a thousand words

1.9 Gift Items

gifts will send a message for your brand and your products about value you offers
philosophy of private gifts have changed the traditional concept of the building
through the creation the identity of the company.
  Innovative gifts: Create a gift from the beginning of the idea and design
  technology to make it three-dimensional art out «buried, to implementation,
  manufacture, in other words, building a gift from the idea of
  Ready-made gifts: Provide ideas and items are ready add the personal nature
  of the company to meet the needs of clients and achieve their promotional and
  advertising
20




 2   CAMPAIGNS
       Sense Of The Relation
21




2.1 BASICS

Marketing Studies
Marketing Survey & Researches
Planning & Budgeting

2.2 VISUAL CONCEPT

Campaign Idea
Campaign Theme
Campaign literature


2.3 CAMPAIGN TOOLS

IN-DOOR
Printed Materials, Mall Screens, Roll-up, pop-up, Stands, Banners

OUT-DOOR
Superstructure – Megacom – Moby – Lamppost – Uni-Pole – LED Screen

DISTRIBUTION CHANNELS
Newspaper, Magazines, Mailing, SMS

MULTIMEDIA
TVC – Radio – E-mails – Social Media Networks – Website – Online Ads
22
23
24
25




 3            FILM
     Sense Of The Moment
26




3.1 Film Services:




 Pre production: In this stage we collect information and thoughts from the client
 and we come up with innovative ideas. After that, we write the screen play and
 scenario. Finally, we draw sketches and the storey board based on a clear and
 creative vision.

 Shooting: We shoot in a cinematic digital 2K, 1080p full HD, and HDV formats
 using professional equipments that includes; cameras, lenses, lighting rigs,
 cranes, and others.

 Audio and Music: We use our audio studio that is equipped with a high-end
 Prootools audio system for building film atmospheres and musical themes and for
 composing, recording and editing music, narrations and sound effects.

 Graphics/Animation/VFX: We use our professional 3D and VFX studio to generate
 high quality renders, realistic imagery and 2D static and motion graphics.

 Editing: In our studio we use the award winning AVID DS editing system in all
 operations that includes video and film editing, color correction, and graphics
 compositing.
27




3.2 Film Products




Documentary Film
Documenting important events, issues, real stories and figures.

Architectural 3D Film
Making real-estate and architecture films to present a fully realistic imagery of
architectural plans with all its details.

Promotional Film
We use cinematic photography, high quality special effects and graphic elements
composed with live action shots to promote major real-estate, tourism and urban
projects.

Public Awareness Film
Covering main public issues to deliver effective messages to target a general or
a specific group in society.
28




Promax Showreel

 Educational film: Making films for the purpose of training and education in
 a variety of institutions such as schools and universities, hospitals, factories,
 governmental organizations and main corporations.
 Music video: Enriching the audio artwork with a full story, cinematic visual theme
 and unique style, in order to deliver a clearer and a prominent message.
 Interactive promotions: Where we put the artwork within an interactive user
 friendly environment that can be displayed in various types of digital screens and
 signage.
 TV Commercial: We promote and advertise commercial products in very attractive
 styles, with durations of 15, 30, or 45 seconds on TV.
 Web and new media Commercial: We promote and advertise commercial products
 in very attractive styles on web and social media websites.
 Brand in Motion: Convert static-brands/identities into animated ones, which add
 greater value to the brand.
 Sound Branding: Convert static-brands/identities into convenient music, which
 add greater value to the brand.
 TV Branding: Make promotions, spots, show opening/ending, sat/show designs,
 which add strength and more value to TV brands.

Time Laps
Special technique that has the ability to shoot and preview a large long lasting
construction project in just few accelerated seconds.
29




University Of Dammam
30




Saudi Aramco Traffic Safety Film Competition
31




Ithra Mousqe, Saudi Aramco
32




 4           WEB
     Sense Of The Touch
33




 Web-Based Applications: You an manage a group of companies, and others
 through the application of the Internet devoted to your business which we offer.

 Website Design: Not just a website for your business but you can also deal with
 it and change the content seamlessly through a content management system for
 the full site CMS (Content Management System). Reflects your identity at the same
 time and displays your business, services and activities

 Online Advertising: Provide messages at sites of marketing for the company
 through the Internet and attract visitors to it through agreements with the major
 sites

 SEO Search Engin Optimization: Improve the search results for your company
 website , or one of its products or activities in the globally search engines .

 Social Media Networks: Linking, Publishing & Campaigns.

 Mailing Lists: You can send new works and services, products, and inform you
 through the mailing lists you have

 E-Commerce: specialized applications of electronic commerce marketing for the
 company›s products directly via the Internet
 interactive Flash presentations and non-interactive
 Flash Intro

 Advertising Flash Banners

 Host Sites That we Are Working On

 Domain Registration Global And Local
34
35
36




 5      EVENT
     Sense Of The Value
37




5.1 Introduction

From social to entertainment to corporate and back again, we’ve been there, done
that.
What makes us stand out is our unique packaging of your event with supporting
services like social media, branding, ideograph, photography, sound design and
much more.
 But to us, the greatest event of all is when we host our satisfied client.

About us:
Promax Company is an innovative specialist in the planning, organization, and
management of conferences in the Arab world. Founded on principles of excellence
and expertise, Promax aims to revolutionize the industry with its unique approach
to conference organization.
With the profound belief in establishing a talented and creative indigenous
workforce that instinctively understands the local market and its sensitivities Where
more than 60% of the work is carried out internally by the company staff, Promax
promises to offer its clients deep insight into methods to amplify and synergize
conferences in the region by providing full service capabilities including the supply
of all components to its stakeholders.
( Conferences – Exhibitions – Workshops - Launching Events - Celebration Events.)
38




5.2 Event Services

1.    Event Design and Theme Concept
2.    Legal Issues
3.    Hospitality
4.    Transport Arrangement
5.    Registration Management
6.    Location & Decoration management
7.    Budgets and Financial Management
8.    Sponsorship and Fundraising
9.    Event Promotion
10.   In-door / out-door advertising
11.   Social Media Networks Campaign
12.   Photography: Video / Photos
13.   Information Technology
14.   Events Law and Administration
15.   Health and Safety Requirements
16.   Insurance arrangements
17.   Security Management
18.   Event Operations
19.   Traffic Management Plan
20.   Temporary Structures
21.   Temporary Food Stalls
22.   Lost and Stolen Property
23.   Operational Communications
24.   Teamwork and Group Performance
25.   Evaluation, feedback and local legacies
39




5.3 Conferences

Full commitment to organize, manage, implement and market the different types of
conferences,

5.4 Exhibitions

Designing and implementation of the services, by managing specialized/non-
specialized Expositions.

5.5 Workshops

We have a massive success rate with our clients who return time after time. The
Event Workshop strives for the success of your event.

5.6 Celebration Events

Whatever the occasion you are organized, small or large, simple or complex, we in
Promax have a wealth of experience and organizational capacity of high-level enable
us to attention and delivery in the manner that displeases you.

5.7 Launching Events

we make launching of a new product, service, or store opening exciting and relevant
enough to attract attention and motivate … we have the potential solutions.
40
41




     P.O.Box 1365 Dammam 31431
                T. +966 3 830 9999
                F. +966 3 830 9990
               info@promax.com.sa

Promax Profile

  • 1.
  • 2.
  • 3.
    3 Vision, Mission, Values
  • 4.
    4 ‫الر�ؤية‬ ‫قي�دة اإعالنية .. لت�سويق احرتايف .. للع�ملية بت�أثري‬ ‫الر�سالة‬ .‫ذوق يالم�س الإح�س��س... وخدمة حترتم الوقت... وتقدر الفكرة... ن�سري ويف اأعينن� �سن�عة الت�أثري‬ ‫قيم بر�ماك�س‬ ‫1- العمالء‬ " �‫�سرك�ء " جن�حهم جن�حن‬ " ‫الوقت " ل يقدر بثمن‬ "‫العالقة " القيمة احلقيقية‬ ‫2- املوظف‬ " �‫متخ�س�س " اأعط القو�س ب�ريه‬ " ‫متع�ون "الكل يد واحده‬ " ‫�سريك " يف النج�ح‬ ‫3- الأداء‬ " ‫اإبداع "الفكرة بذرة‬ "‫تع�ون "يف اأدق التف��سيل‬ " ‫اإح�س��س "روح العمل‬ Vision The professional advertising leadership to universality …with effect. Mission A Taste that touches sensations…A Service that respects time… and appreciates ideas We advance… with our eyes set on creating Effect. Promax Values a- The Customer • The Customers (Partners in success) • Time (…is invaluable) • Relationship (…is the real value) b- The Employee • A Specialist (Give the bow to its maker) • A Cooperator (all working as one) • A Partner (in success) c- The Performance • Creativity (The Idea is a seed) • Cooperation (In the smallest details)
  • 5.
    5 BRANDING CAMPAIGNS FILM WEB EVENT
  • 6.
    6 Major Clients
  • 7.
    7 Dubai Sports Council Government Of Dubai Al Ahsa Chamber University Of Dammam Saudi Aramco Al Fozan Holding Co. Asharqia Chamber King Fahad University of Tamkeen Petroleum and Minerals Sylvan Learning Center Qatar Directorate of precious Metals Alansari Holding Co. & gemstone Testing
  • 8.
    8 Dubai Sports Council Rikaz Real Estate Co. Al majdouie Rashed Abdulrahman Al-Rashed Saudi Aramco Hasan & Shannan Al zahrani & Sons Co. & partners Group of Co. Sahara Net Industry Innovations Maban Al Bassam Group Companies Sanlec A. A. Turki Group.
  • 9.
    9 Jas Contracting Al Zahrani Holding Mubarak Al Ameer Group Taaziz Real Estate Development Tefashi Sahara net Company. Specialized Energy LTD Hussain Alnemer & Sons Co. Obaid Alobaid Kasco Banjer Manarat Alata
  • 10.
    10 Promax Services
  • 11.
    11 BRANDING Sense Of The Dot CAMPAIGNS Sense Of The Relation FILM Sense Of The Moment WEB Sense Of The Touch EVENT Sense Of The Value
  • 12.
    12 2 1 BRANDING Sense Of The Dot
  • 13.
    13 1.1 Brand Identity Theintegration of several visual elements makes the basic information to people about what you are trying to offer of products or services. When we talk about identity, we must mention the most important components are: Logo Design logo is the distinctive signature of the facility where they become set of colors and shapes associated with the name and the quality of the offerings. So the logo should be simple, unique and easy to memorize, with touches of artistic decoration . Brand Logo Design Logo Family Logo Concept
  • 14.
    14 Expression Theapplication of identity to all the means used by the facility to include the means and tools of office furniture and the media and different ad and others to create the desired effect.
  • 15.
  • 16.
  • 17.
    17 1.2 Brand Guideline The main reference in the specification of all the designs of the facility starting with the slogan through Ads. And interior design so that it could include building design and facility interior, to conform with the established identity 1.3 Brand Literature Express the identity of establishment with words is art and have a great influence in the public: slogan - Expressive texts - Language translation. 1.4 Creative Design We add the value of the new designs with innovative ideas emerge from the periphery to weave the familiar idea could be adopted and used in all advertising 1.5 Packaging & Labeling In order to make the product more attractive and beautiful and be able to attract the attention of the client and the interest, Our specialization in all aspects of creativity in the design of the product of: art design & shape design
  • 18.
  • 19.
    19 1.6 TTL (AdditionalSpecialties) Quality be established through the quality of their tools, marketing and the power of professionalism in the Promax exploited the design in the industry this means: Design brochures: Brochures, Catalogs, Magazines, Albums and induction manuals. Design Advertising: Posters, Banners,Call Newspapers and Magazines Ads. Packaging Design: book covers, magazine covers and product packaging. 1.7 Marketing & Advertising In all areas of marketing our specialty .. And expertise, we have deployed to serve companies in the deployment and entitled to its objectives Marketing Planning & budgeting. Marketing campaigns Marketing survey or Study E – Marketing 1.8 Professional Photography Professional work is completed, with services, professional support, and professional photography One of the most important of these services, whether a product or commodity, a location or a place, anywhere, anytime, take care of building the image from the smallest details, complete the picture, to become better than a thousand words 1.9 Gift Items gifts will send a message for your brand and your products about value you offers philosophy of private gifts have changed the traditional concept of the building through the creation the identity of the company. Innovative gifts: Create a gift from the beginning of the idea and design technology to make it three-dimensional art out «buried, to implementation, manufacture, in other words, building a gift from the idea of Ready-made gifts: Provide ideas and items are ready add the personal nature of the company to meet the needs of clients and achieve their promotional and advertising
  • 20.
    20 2 CAMPAIGNS Sense Of The Relation
  • 21.
    21 2.1 BASICS Marketing Studies MarketingSurvey & Researches Planning & Budgeting 2.2 VISUAL CONCEPT Campaign Idea Campaign Theme Campaign literature 2.3 CAMPAIGN TOOLS IN-DOOR Printed Materials, Mall Screens, Roll-up, pop-up, Stands, Banners OUT-DOOR Superstructure – Megacom – Moby – Lamppost – Uni-Pole – LED Screen DISTRIBUTION CHANNELS Newspaper, Magazines, Mailing, SMS MULTIMEDIA TVC – Radio – E-mails – Social Media Networks – Website – Online Ads
  • 22.
  • 23.
  • 24.
  • 25.
    25 3 FILM Sense Of The Moment
  • 26.
    26 3.1 Film Services: Pre production: In this stage we collect information and thoughts from the client and we come up with innovative ideas. After that, we write the screen play and scenario. Finally, we draw sketches and the storey board based on a clear and creative vision. Shooting: We shoot in a cinematic digital 2K, 1080p full HD, and HDV formats using professional equipments that includes; cameras, lenses, lighting rigs, cranes, and others. Audio and Music: We use our audio studio that is equipped with a high-end Prootools audio system for building film atmospheres and musical themes and for composing, recording and editing music, narrations and sound effects. Graphics/Animation/VFX: We use our professional 3D and VFX studio to generate high quality renders, realistic imagery and 2D static and motion graphics. Editing: In our studio we use the award winning AVID DS editing system in all operations that includes video and film editing, color correction, and graphics compositing.
  • 27.
    27 3.2 Film Products DocumentaryFilm Documenting important events, issues, real stories and figures. Architectural 3D Film Making real-estate and architecture films to present a fully realistic imagery of architectural plans with all its details. Promotional Film We use cinematic photography, high quality special effects and graphic elements composed with live action shots to promote major real-estate, tourism and urban projects. Public Awareness Film Covering main public issues to deliver effective messages to target a general or a specific group in society.
  • 28.
    28 Promax Showreel Educationalfilm: Making films for the purpose of training and education in a variety of institutions such as schools and universities, hospitals, factories, governmental organizations and main corporations. Music video: Enriching the audio artwork with a full story, cinematic visual theme and unique style, in order to deliver a clearer and a prominent message. Interactive promotions: Where we put the artwork within an interactive user friendly environment that can be displayed in various types of digital screens and signage. TV Commercial: We promote and advertise commercial products in very attractive styles, with durations of 15, 30, or 45 seconds on TV. Web and new media Commercial: We promote and advertise commercial products in very attractive styles on web and social media websites. Brand in Motion: Convert static-brands/identities into animated ones, which add greater value to the brand. Sound Branding: Convert static-brands/identities into convenient music, which add greater value to the brand. TV Branding: Make promotions, spots, show opening/ending, sat/show designs, which add strength and more value to TV brands. Time Laps Special technique that has the ability to shoot and preview a large long lasting construction project in just few accelerated seconds.
  • 29.
  • 30.
    30 Saudi Aramco TrafficSafety Film Competition
  • 31.
  • 32.
    32 4 WEB Sense Of The Touch
  • 33.
    33 Web-Based Applications:You an manage a group of companies, and others through the application of the Internet devoted to your business which we offer. Website Design: Not just a website for your business but you can also deal with it and change the content seamlessly through a content management system for the full site CMS (Content Management System). Reflects your identity at the same time and displays your business, services and activities Online Advertising: Provide messages at sites of marketing for the company through the Internet and attract visitors to it through agreements with the major sites SEO Search Engin Optimization: Improve the search results for your company website , or one of its products or activities in the globally search engines . Social Media Networks: Linking, Publishing & Campaigns. Mailing Lists: You can send new works and services, products, and inform you through the mailing lists you have E-Commerce: specialized applications of electronic commerce marketing for the company›s products directly via the Internet interactive Flash presentations and non-interactive Flash Intro Advertising Flash Banners Host Sites That we Are Working On Domain Registration Global And Local
  • 34.
  • 35.
  • 36.
    36 5 EVENT Sense Of The Value
  • 37.
    37 5.1 Introduction From socialto entertainment to corporate and back again, we’ve been there, done that. What makes us stand out is our unique packaging of your event with supporting services like social media, branding, ideograph, photography, sound design and much more. But to us, the greatest event of all is when we host our satisfied client. About us: Promax Company is an innovative specialist in the planning, organization, and management of conferences in the Arab world. Founded on principles of excellence and expertise, Promax aims to revolutionize the industry with its unique approach to conference organization. With the profound belief in establishing a talented and creative indigenous workforce that instinctively understands the local market and its sensitivities Where more than 60% of the work is carried out internally by the company staff, Promax promises to offer its clients deep insight into methods to amplify and synergize conferences in the region by providing full service capabilities including the supply of all components to its stakeholders. ( Conferences – Exhibitions – Workshops - Launching Events - Celebration Events.)
  • 38.
    38 5.2 Event Services 1. Event Design and Theme Concept 2. Legal Issues 3. Hospitality 4. Transport Arrangement 5. Registration Management 6. Location & Decoration management 7. Budgets and Financial Management 8. Sponsorship and Fundraising 9. Event Promotion 10. In-door / out-door advertising 11. Social Media Networks Campaign 12. Photography: Video / Photos 13. Information Technology 14. Events Law and Administration 15. Health and Safety Requirements 16. Insurance arrangements 17. Security Management 18. Event Operations 19. Traffic Management Plan 20. Temporary Structures 21. Temporary Food Stalls 22. Lost and Stolen Property 23. Operational Communications 24. Teamwork and Group Performance 25. Evaluation, feedback and local legacies
  • 39.
    39 5.3 Conferences Full commitmentto organize, manage, implement and market the different types of conferences, 5.4 Exhibitions Designing and implementation of the services, by managing specialized/non- specialized Expositions. 5.5 Workshops We have a massive success rate with our clients who return time after time. The Event Workshop strives for the success of your event. 5.6 Celebration Events Whatever the occasion you are organized, small or large, simple or complex, we in Promax have a wealth of experience and organizational capacity of high-level enable us to attention and delivery in the manner that displeases you. 5.7 Launching Events we make launching of a new product, service, or store opening exciting and relevant enough to attract attention and motivate … we have the potential solutions.
  • 40.
  • 41.
    41 P.O.Box 1365 Dammam 31431 T. +966 3 830 9999 F. +966 3 830 9990 info@promax.com.sa