1. Presentation on
A New Business Plan

2. Introduction
Md. Tanvir Hossain (UG01-23-10-012)
A.S.M. Sayem (UG01-23-10-021)
Syed Ashraful Imran (UG01-23-10-008)
Tasnim Akter (UG01-23-10-014)
Hisham Bin Mustafa (UG01-23-10-018)

3. Business Plan: Introduction
• Product Name: Synchronodes
• Organization Name: Ampere Inc.
• Name of the Principals:
Md. Tanvir Hossain
ASM Sayem
Syed Ashraful Imran
Tasnim Akter
Hisham Bin Mustafa

4. Business Plan: Introduction
• Type of Business: Partnership Business
• Type of Company: Foundation Company comprising
of around 100 employees, expecting a minimal
revenue of Tk. 20lakhs per annum
• Product Purpose: Automated Power Controller
through sensor or detector to save electricity

5. Electricity Sector in Bangladesh
 Bangladesh per capita generation is 220 KW hr which
is comparatively lower than other developed
countries in the world
 Nevertheless, Bangladesh is progressing through a
phase of development where automation is the key
to its economy and business
 Installed electric generation capacity: 6,658 MW
 Only three-fourth of which is considered to be
available
 Only 47% of the population has access to electricity

6. Electricity Sector in Bangladesh
 Installed capacity (Feb 2011): 6,658 MW
 Derated generation capacity: 5,480 MW
 Generation: 3,900-4,300 MW
 Maximum generation (Feb 2011): 4,699 MW
 Peak demand: 5,800 MW
 Access to electricity: 47%
 Per capita generation: 220 KW hr
 Surveys show nearly 14% of electricity is
consumed unintended, i.e. as waste

7. Problems in the Sector
 Corruption in administration
 High system losses
 Delays in completion of new plants
 Low plant efficiencies
 Erratic power supply
 Electricity theft
 Blackouts
 Shortages of funds for power plant maintenance

8. Projected Electricity Demand and Supply
(Yearwise)

9. Need Recognition
As Bangladesh is not generating electricity up
to the mark, there must be a way to reduce
the crisis all over the country; there must be a
new way for saving electricity which is wasted
unnecessarily

10. Idea Generation
Saving the wasted power in a way so that it
can be distributed to other places and
moreover the project must be affordable to
dominant group of customers
Using a system that can automatically control
the redundant consumption of power

11. New Product Development
• Using sensors such a way that would ideally
switch on/off a room’s power supply if
someone passes through it
• It would have control upon all sorts of
light, fans, air-conditioner, refrigerator and
other appliances
• Customers shall have other option if they
require not to use this service during specific
time

20. Ampere Inc.

21. Why Synchronodes?
 Power Saving up to 14%
 Shrinking unintentional wastage of electricity
 Lessening Electricity bill
 Reduce power crisis and load shedding
 Saved power can be delivered elsewhere
 Social and Economic benefit of Bangladesh

22. • Mission: Saving unnecessary consumption of
Electricity
• Vision: Generating and distributing power all over
the country with proper stability
• Slogan: “It’s all about wise electricity”
• Logo:

23. PEST Analysis
Political
 Ampere Inc. company and its employees are
required to comply with the laws and regulations
of the country
 Obey the current government and regularity
agencies
It’s all about wise electricity

24. PEST Analysis
Economic
The company pays heed to the consumers’
buying power, and thus it will keep its product
price at an affordable rate
It’s all about wise electricity

25. PEST Analysis
Social
Ampere Inc. is committed to providing branded
products and services which consistently offer value
in terms of price and quality, and which are safe for
their intended use keeping social concerns into
account
It’s all about wise electricity

26. PEST Analysis
Technological
The firm will work on the basis of sound
science and technology, applying rigorous
standards of product safety
It’s all about wise electricity

27. Market Segmentation
 Residence and Corporate and Office Buildings
 Social Class, Standard of Living and Income
 Target Customer: Upper and Middle Social Class
Service Pack 1 Service Pack 2 Service Pack 3
Units: <400 Units: 400+ Units: 2000+
Tk. 10,000 -12,600 Tk. 17,000 -20,000 Tk. 30,000 +

28. Why would customer buy?
 Service Pack 1 saves around Tk. 720 of electricity bill
monthly, according to the rates of Dhaka Power
Distribution Company Limited
 Service Pack 2 saves above Tk. 1000 of monthly
electricity bill
 Service Pack 3 saves above Tk. 4500 of monthly
electricity bill

29. How will it work?
 Placing Lasers/ Infrared/ Detector/ Sensor on both sides of a
door or pass way
 Fixing it at a straight line and keeping a height of at least 3ft
from the ground

30. How will it work?
 Connection to Power Supply
 As someone intersects the active lasers, the receiver
will send impulse to the connected appliances, thus
turning it off or on consecutively

31. Production Plan: Requirements
 Energy Saving Bulbs
 220V/ 240V Transformer
 12V DC (battery)
 Capacitors (2200µF)
 JK Flip Flop IC (7473)
 Laser Lights/ Infrared/ Detector/ Micro-controller
 Motion Sensor
 Cable & Wire
 Sockets and Plugs
 Circuit Board

32. Company’s Operation
 Take Order (Directly/ Websites)
 Provide required product according to room designs
 Setting up the circuit
 After-sale Service
 Warranty (2years)
 Hotline (01711AMPERE)

33. SWOT Analysis: Strength
• New Business Idea
• New Technology
• Purposeful & Affordable
• Significant change in Power Sector
• No Competitors
• Low Labor Cost
• Low Operational Cost

34. SWOT Analysis: Weakness
• Open to all risks and threats
• No substitute product
• No alternate option
• Technological disabilities
• Sole Marketer
• No Network
• Company at its initial stage

35. SWOT Analysis: Opportunities
• First time in Bangladesh
• Widespread in all regions of the country
• Competitive Advantage
• Monopoly Business
• Economic Benefit
• Social Benefit
• Eliminate electricity mishaps from the country

36. SWOT Analysis: Threats
• Possibility of rapid market capture by competitors
• Government involvement
• Narrow market segment
• Young Innovators and Management
• High Start-up costs

37. Marketing Plan
• Pricing: Market- skimming Strategy
• Distribution:
Local Dealers
Own Outlets
• Promotion:
Advertising (TVCs, Billboards, Newspapers)
Viral Marketing
Online Marketing
• Control: Feedback (Direct Customers, After-sale Service )

38. It’s better to light up the party room
while keeping the others darker for
ghosts…!!!
It’s all about wise electricity

39. We understand very well…the one you need…
It’s all about wise electricity

40. Financial Plan (upon assumption)
• Population(Dhaka): 2.5 crore
• No. of Families: 500,000 (approx.)
• Market Segment: 40% of 500,000= 200,000 (Social Class)
• Customers we expect: 7% of 200,000=14,000
• Assuming we sell 30 products per month
Service Pack 1 Service Pack 2 Service Pack 3
10 pcs @ 10 pcs @ 10 pcs @ = Tk. 5,70,000
Tk.10,000 Tk.17,000 Tk.30,000

41. Financial Plan
• Revenue: Tk. 5,70,000 per month
We pretend that 35% of expenses go by as Cost of Production
and more 20% is the marketing and misc. expenses
We assume to take the benefit of tax holiday at the initial
stage of our business
• Profit: 45% of Tk.5,70,000=Tk.2,56,500 /month
• Profit/year: Tk.3,078,000

42. Future Outlook and Plans
• Stabilize electricity sector of Bangladesh
• Capture all the districts within short time
• Plan to provide Synchronodes to all
houses, offices, organizations, institutions, business,
etc.
• Assure moderate power consumption
• Work on other sectors related to power and energy
• Co-branding (if necessary)
• Innovation

43. Illuminating Bangladesh
It’s all about wise electricity

44. Illuminating Bangladesh
Visit us: www.
It’s all about wise electricity