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Blogging 202
Blogging for Lead Generation:
    Visibility, Monitoring
    & Content Inspiration

          Aug 10, 2010
4 Ps of Online Marketing
       Purpose
       Passion
       Persistence
       Paying Attention




image: nhanusek ...
Today
  Improve Visibility
       Journalists, trade orgs
       Accelerate relationships online
  Monitor
       Tra...
image: abbeychristine (flickr)
Get seen.
  Be a filter

  Be a resource

  Don’t exist
   in a vacuum



                             image: justinshe...
Image: wetwebwork (flickr)
Good stuff.
  Stuff they take for granted
   (judgments applied in day-to-day work)
  Address “common questions”
   (if ...
Strategic content.
      Original thought & well summarized facts
      Aim for the BEST quality
      Link liberally
 ...
image: niclindh (flickr)
Use Google Reader.
Or iGoogle.
Or Alltop.
image: niclindh (flickr)   image: theory (flickr)
Track mentions.
  Where did it appear?
  Who said it?
  What was said? (categorize – clip file)
  Was it about particu...
How’s it working?



        Searched
         Terms

                      Act on
                   Interpreted
     rre...
Image: wetwebwork (flickr)
                 Image: wetwebwork (flickr)


Inspiration.
Great content.




                              Prevention


© 2010 Golden Practices Inc                18
ENGAGED	
  
LEADS	
  
                              PRESENT	
  


            PASSIVE	
  

                          INVOL...
Image: sidehike (flickr)   20
Thank you.




michelle@goldenpractices.com
goldenpracticesinc.com
goldenpractices.com (blog)
@michellegolden (twitter)
Blogging 202: Visibility, Monitoring & Content Inspiration
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Blogging 202: Visibility, Monitoring & Content Inspiration

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Blogging 202: Visibility, Monitoring & Content Inspiration

  1. 1. Blogging 202 Blogging for Lead Generation: Visibility, Monitoring & Content Inspiration Aug 10, 2010
  2. 2. 4 Ps of Online Marketing   Purpose   Passion   Persistence   Paying Attention image: nhanusek (flickr)
  3. 3. Today   Improve Visibility   Journalists, trade orgs   Accelerate relationships online   Monitor   Track, review, learn   Setting objectives/evaluate progress/what to track   Content Inspiration   Evolution of the blogger © 2010 Golden Practices Inc 3
  4. 4. image: abbeychristine (flickr)
  5. 5. Get seen.   Be a filter   Be a resource   Don’t exist in a vacuum image: justinshearer (flickr)
  6. 6. Image: wetwebwork (flickr)
  7. 7. Good stuff.   Stuff they take for granted (judgments applied in day-to-day work)   Address “common questions” (if not already out there in abundance)   Clear up misconceptions   Share as you learn
  8. 8. Strategic content.   Original thought & well summarized facts   Aim for the BEST quality   Link liberally   Names and places   Remember DiSC Image: swanksalot (flickr)
  9. 9. image: niclindh (flickr)
  10. 10. Use Google Reader.
  11. 11. Or iGoogle.
  12. 12. Or Alltop.
  13. 13. image: niclindh (flickr) image: theory (flickr)
  14. 14. Track mentions.   Where did it appear?   Who said it?   What was said? (categorize – clip file)   Was it about particular dept or person?   Was it positive, neutral, or negative?   Did it include reference to page? Which?   Who responded? How fast? (clip)
  15. 15. How’s it working? Searched Terms Act on Interpreted rrer Data Refe
  16. 16. Image: wetwebwork (flickr) Image: wetwebwork (flickr) Inspiration.
  17. 17. Great content. Prevention © 2010 Golden Practices Inc 18
  18. 18. ENGAGED   LEADS   PRESENT   PASSIVE   INVOLVEMENT  
  19. 19. Image: sidehike (flickr) 20
  20. 20. Thank you. michelle@goldenpractices.com goldenpracticesinc.com goldenpractices.com (blog) @michellegolden (twitter)

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