This document discusses personal branding and strategies for developing an effective personal brand. It recommends starting with defining keywords about what you do, where you do it, and your expertise. These keywords should then be used to define why you do what you do and who you want to impact. The document also provides tips for sharing your personal brand through stories and conversations that relate back to your keywords and strategies. The goal of personal branding is to make people know, like, and trust you so you are asked to do the things you want to do.

1. Personal branding - start sharing - ABN AMRO PFS January 18th2011 Tom Scholte

3. What is a brand?

4. personal branding way of workingincreasingyourvisibility, recognizability and value

7. result of personal branding:peopleknow, like and trust you

8. result of personal branding:beingaskedfor the thingsyou want to beaskedfor

13. 1. quality2. suprise3. branding strategies… soit starts withdefiningyourkeywords

15. 1. quality2. suprise3. branding strategies… soit starts withdefiningyourkeywords

17. keywords where & what quality – specialist – expertise – experience – education

42. Walk to someoneyoudon’tknow. Why are you doing that?Why do you want to do that?What do you want to reach?Who do you want to make happy?

44. 3. keywords => how

46. What are yourcharacteristics?

54. Suppose that you would be a car. What type/brand would it be and why? Supposethatyouwouldbe a topsporter. What sport woulditbe and why?

55. strategy

56. sharing who ‘how’ extra unexpected What productservice characteristics who ‘why’ signalating responding

57. Whocantellusabout a nice and positiveexperienceyou had at worklast week?

58. Congratulations!

59. Prime FundSolutionspersonal brandingaward 2011 personal brandingmoment

60. sharing strategy

63. 30 secondswrite down somenotesabout a top project youworkedonduring last year=> related to yourkeywords

64. 2 minute elevator, canteen, hallway conversations. How are you, what have you been doinglately? Thanksforasking, I amworkingon, I justreturnedfrom, I justfinished a project concerning…

65. signalating + responding people + expertise strategy

68. Placeswhere Tom shareshiswork, observations and network www.linkedin.com/in/tomscholte www.slideshare.net/tomtom www.youtube.com/tomscholte www.twitter.com/tomscholte www.facebook.com/tomscholte www.personalbrandingblog.nl www.tomscholte.com