SlideShare a Scribd company logo
Rob Hayter Imogen Ward
Personal Branding: raising your
profile as a future leader
Personal Branding: your
profile as a future leader
Rob Hayter
• TPP Director
• Senior Appointments team
• Trustee of Ealing Fields High School
• Ex-Trustee/Chair NCT
• Regular speaker and networker
Imogen Ward
• Lessons for Life CEO
• 20 years in leadership roles
• Small (c£1m) & large organisations (c£70m)
• Board of Empower
• Currently embedded in large multinational
media company
• Was made IoF fellow in 2013. Currently sit on
the Board of The Misfit Foundation
That’s us – who are you?
Today we’ll look at…
• Marketing yourself to employers
• Raising your profile internally
• Moving up the ladder
Boosting ‘brand you’
Online…
• LinkedIn profile
Boosting ‘brand you’
Online…
• LinkedIn profile
• Long & short posts on social media
• Commenting
• Personal website / online portfolio
Boosting ‘brand you’
And in person…
• Awards, eg Social CEOs
• Speaking
• Mentoring
• Networking
What has worked
(or not) for you?
Who has a good
personal brand?
Raising your profile
Network internally
• Never underestimate it’s power – even if you
are in a tiny company it’s key
• Promote yourself... Elegantly.
• SCARE YOURSELF
• Ask for advice from the great & the good
• Personally fundraise for your charity – no
better way of raising your profile
Moving up the ladder
• What does the market want?
• Is moving always the answer?
Moving up the ladder
• What does the employer need?
What’s the best / worst career
move you have made?
Contact Us
Rob Hayter TPP Recruitment
@Rob_Hayter @TPPRecruitment
Rob.hayter@tpp.co.uk www.tpp.co.uk
020 7198 6060
Imogen Ward Lessons for Life
@ImogenWard @LFL_Foundation
Imogen email www.lessonsforlifefoundation.org
Imogen tel

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Personal branding: raising your profile as a future leader

  • 1. Rob Hayter Imogen Ward Personal Branding: raising your profile as a future leader Personal Branding: your profile as a future leader
  • 2. Rob Hayter • TPP Director • Senior Appointments team • Trustee of Ealing Fields High School • Ex-Trustee/Chair NCT • Regular speaker and networker
  • 3. Imogen Ward • Lessons for Life CEO • 20 years in leadership roles • Small (c£1m) & large organisations (c£70m) • Board of Empower • Currently embedded in large multinational media company • Was made IoF fellow in 2013. Currently sit on the Board of The Misfit Foundation
  • 4. That’s us – who are you?
  • 5. Today we’ll look at… • Marketing yourself to employers • Raising your profile internally • Moving up the ladder
  • 6.
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  • 9. Boosting ‘brand you’ Online… • LinkedIn profile • Long & short posts on social media • Commenting • Personal website / online portfolio
  • 10. Boosting ‘brand you’ And in person… • Awards, eg Social CEOs • Speaking • Mentoring • Networking
  • 11. What has worked (or not) for you?
  • 12. Who has a good personal brand?
  • 13. Raising your profile Network internally • Never underestimate it’s power – even if you are in a tiny company it’s key • Promote yourself... Elegantly. • SCARE YOURSELF • Ask for advice from the great & the good • Personally fundraise for your charity – no better way of raising your profile
  • 14. Moving up the ladder • What does the market want? • Is moving always the answer?
  • 15. Moving up the ladder • What does the employer need?
  • 16. What’s the best / worst career move you have made?
  • 17. Contact Us Rob Hayter TPP Recruitment @Rob_Hayter @TPPRecruitment Rob.hayter@tpp.co.uk www.tpp.co.uk 020 7198 6060 Imogen Ward Lessons for Life @ImogenWard @LFL_Foundation Imogen email www.lessonsforlifefoundation.org Imogen tel