LinkedIn: Birth of Your Personal Brand
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Presentation made on June 28, 2015 at Social Media Days South Florida. LinkedIn is the largest business networking platform on the planet. Today, LinkedIn has over 340 million members worldwide, and over 100 million in the U.S. The majority of the Fortune 500 CEO's are on LinkedIn, and actively building their personal brands - so where are you?
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LinkedIn: Birth of Your Personal Brand
- 1. LinkedIn: Building Your Personal Brand Georgie Brown Co Founder & Managing Partner Big Couch Media Group @georgiannebrown
- 2. "We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.“ -Tom Peters, Management Guru Forbes Magazine 1997 www.bigcouchmedia.com
- 4. Discussion Topics •Why LinkedIn •Tips and Best Practices •Open Discussion www.bigcouchmedia.com
- 5. Staggering Statistics • 364 million members – first quarter 2015 • Fortune 500 CEO’s are on LinkedIn • Companies aggressively using LinkedIn as a recruitment tool for talent • 2.7 million companies have company pages on LinkedIn www.bigcouchmedia.com
- 6. 6 BILLION PROFESSIONAL SEARCHES IN 2014! ... People are checking you out!www.bigcouchmedia.com
- 8. • Stay connected to colleagues and business associates • Receive notifications when connections change jobs or gets a promotion • Connections will also see your updates in their news feed www.bigcouchmedia.com
- 9. • Value Proposition: What do you stand for? • Differentiation: What makes you stand out? • Marketability: What makes you compelling? www.bigcouchmedia.com
- 11. • Good photo image • Background image www.bigcouchmedia.com
- 12. Value Proposition: What do you stand for? www.bigcouchmedia.com
- 14. Differentiation: What makes you stand out? www.bigcouchmedia.com
- 15. Marketability: What makes you compelling? www.bigcouchmedia.com
- 16. Additional Information • Certifications • Languages • Volunteer • Education www.bigcouchmedia.com
- 19. Connect • Aggressively connect with current and former colleagues, clients and business associates • Write a personal note
- 20. • 2 million Groups on LinkedIn • Actively engage – become a thought leader • Group participants get 4x the profile views Groups www.bigcouchmedia.com
- 21. LinkedIn Publishing • Establish as a thought leader • Followers alerted when published • Automatically feeds to Twitter www.bigcouchmedia.com
- 22. Summary • LinkedIn is a great opportunity to build your PERSONAL BRAND – due to its massive reach • Put your best foot forward with your profile to reflect the quality and credibility of your PERSONAL BRAND • CONNECT! • Use the robust tools and engage with the active LinkedIn social community to build your PERSONAL BRAND • HAVE FUN! www.bigcouchmedia.com
- 23. “Your brand is what people say about you when you leave the room” - Jeff Bezos, Founder Amazon www.bigcouchmedia.com
Editor's Notes
- Good afternoon everyone, my name is Georgie Brown -----I am with Big Couch Media Group---- 8 year old strategic consulting and full service digital agency based ------in downtown West Palm----- Talk about leveraging LinkedIn as components in building your personal brand
- But before we get there I first wanted to talk about the concept of building your personal brand - from a philosophical perspective Tom Peters - renowned management guru is believed to have coined this term - as stated in an article back in 1997 “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.“ This really stuck with and resonated with me when this concept was first introduced Now for all of us brand marketers here today, just like building your company’s or client’s brand, it takes a multi pronged or holistic approach to build your personal brand
- So - this is where LinkedIn comes in as one of the building blocks in personal branding I choose LinkedIn as this is a very powerful tool and deserves its own “15 minutes of fame” My goal today is that you get inspired to simply “do something”
- So our discussion today First “Why LinkedIn” - quite honestly - why should you care Secondly “Provide some “Best Practices & Tips” for you to consider Lastly - of course will leave time for questions, as well as open discussion - I want to hear how you might be using LinkedIn as a personal branding tool
- So Why LinkedIn is important in building your personal brand First - it’s the largest business network on the planet LinkedIn now has over 360 million members worldwide, with over 100 million members in the US alone Many of you attend networking events all the time, even like the party tonight - why wouldn’t you be putting your best foot forward on LinkedIn Most of the Fortune 500 CEO’s are on LinkedIn - and actually publishing - meaning they are building their personal brand - which we will be talking about later how you can start doing this Most companies are now aggressively using LinkedIn to recruit talent and there are over 2.5 million company pages on Linkedin
- So here is my favorite statistic In 2014 there were over 6 billion professional searches People are looking you up! You have to put your best foot forward - as a key aspect of building your personal brand
- And – in the day of Googling everything – your LinkedIn profile will have high ranking in search engines
- Also think of LinkedIn as a social CRM Stay in touch with colleagues or business associates Get notified when connections update their profile, as well as your connections will be notified when you update your profile
- So the first critical component in leveraging LinkedIn for your brand is your profile ---Like building a company brand when building your own brand you want to think of these 3 things: What is your value proposition - what do you stand for? Differentiation - what make YOU stand out Marketability - what makes you compelling
- So now lets translate that into your profile And today I am showcasing Sam Lewis - couple reasons - he works for LinkedIN and he is my cousin - and his profile rocks
- Just like approaching any branding project – first is our look and feel ---So first we are going to start with a good photo - doesn’t even have to be a professionally taken photo, but should be clear and maybe something that reflects your brand personality Next is the background - LinkedIn has template backgrounds or you can upload your own background
- So what is your value proposition - what do you stand for This is showcased in your Professional Headline This is where you really want to grab someone’s attention - Sam has taken a more whimsical approach - but it is very engaging
- Now – I took more of a hybrid approach – the “what I stand for” and also included my Big Couch information -
- Differentiation is next - what is going to make you stand out This is where you will use the Background portion of your profile And this section also can include adding images and other media
- Now lets talk about marketability - what makes you compelling This is where your background and experience come into play ---- also remember here you can use many of the new features that LinkedIn has added over the past few years such as presentation decks Also remember here to link to the company pages that you are or have been affiliated with
- Also there is an opportunity for you to add a lot of other information - like any certifications, secondary languages, as well as volunteering It is all part in building your story – what does your brand stand for?
- Recommendations are key in building your personal brand Actively solicit recommendations from your boss, colleagues, clients, etc. This will absolutely help you in building trust in your personal brand
- Another aspect of building your personal brand on LinkedIn is through endorsements Add the various skills you are experienced in Now some might think this is somewhat obnoxious how LinkedIn prompts users - but I still feel this is important And as you gain new skills and experience - add them All part of building your brand
- Now you have a great profile - and now you need to connect Aggressively pursue connections When you meet people - connect with them Go back and connect with former colleagues, clients, or business associates Also - when connecting – make sure you write a personal note
- So now you have an awesome profile, but now you need to get active on LinkedIn - so first I will start with groups There are now more than 2 million groups on LinkedIn Joining relevant groups and actively engaging in discussions - contribute thoughts, have a point of view - this is another aspect of building your personal brand - establishing yourself as thought leader leader Could be industry groups, subject type groups, networking groups
- Next is LinkedIn Publishing This is a very powerful engagement tool When you publish new content each of your followers will receive alerts Also, this feature can automatically feed to your Twitter Simply access from your homepage - under profile and Your Updates
- LinkedIn is a great opportunity to build your personal brand - it is the biggest business network on the planet Put your best foot forward with your profile - show the quality and credibility of your personal brand CONNECT Use the tools and engage with the community Have fun!
- Thank you for your time today - I could talk for hours on the subject - but I won’t
- So now I’ll open up for questions and discussions Does anyone have a good personal story to share about LinkedIn? Michael – I think you have some great success with Publishing.