SlideShare a Scribd company logo
© Trace - 2024
The Creative Economy
& Digital Lagos
2
© 2022
Some Data
20 Million Residents | 6 Million Youth |
What percent are creative?
12 + Grammy
Winners/No
minees
150+ Lagos
Government
Parastatals & Agencies
Q4
1.4 Million
Annual
Visitors?
Digital Music Market
$101.8. Million 2023 -
Statista
3
© 2022
Outsized Influence
Lagos is almost at a mythical
status
But could do more
Creativity needs Goverment
Lots of positive signals
© 2022
4
A few Suggestions
Allocate land for Creative
Hubs/Performance Spaces
Tax breaks
Clean up the Airport to enable
tourism
Thank you

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  • 1. © Trace - 2024 The Creative Economy & Digital Lagos
  • 2. 2 © 2022 Some Data 20 Million Residents | 6 Million Youth | What percent are creative? 12 + Grammy Winners/No minees 150+ Lagos Government Parastatals & Agencies Q4 1.4 Million Annual Visitors? Digital Music Market $101.8. Million 2023 - Statista
  • 3. 3 © 2022 Outsized Influence Lagos is almost at a mythical status But could do more Creativity needs Goverment Lots of positive signals
  • 4. © 2022 4 A few Suggestions Allocate land for Creative Hubs/Performance Spaces Tax breaks Clean up the Airport to enable tourism