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UNLOCK THE POWER OF SIMPLICITY 
BY HASSEN WESLATI 
STRATEGIC PLANNER GREY TUNISIA
THE ART OF ART, THE GLORY OF 
EXPRESSION AND THE SUNSHINE OF 
THE LIGHT OF LETTERS, IS 
SIMPLICITY. 
WALT WHITMAN
WHAT IS SIMPLICITY
THE ABILITY TO SIMPLIFY MEANS 
TO ELIMINATE THE UNNECESSARY 
SO THAT THE NECESSARY MAY 
SPEAK 
HANS HOFMANN
SIMPLICITY IS NOT A SRATEGY 
IT’S NOT A MARKETING POSITION 
SIMPLICITY IS A STATE OF MIND
SIMPLICITY FOR BRANDS
WHAT MAKES A BRAND SIMPLE ? 
A REMARKABLY CLEAR AND UNEXPECTEDLY 
FRESH BRAND EXPERIENCES
WHAT’S A BRAND EXPERIENCE? 
THE INTERACTION A CUSTOMER HAS WITH THE VARIOUS 
TOUCHPOINTS IN THE PROCESS OF PURCHASING AND 
USING A BRAND OR PRODUCT 
AWARNESS INTEREST DESIRE PURCHASE USE
PACKAGING BILLS 
BRAND 
E-MAIL 
WEB 
SITE 
CUSTOMER 
SERVICE 
FB 
PAGE 
MOBILE 
APP 
TV ADS 
PRINT 
ADS 
PRODUCT 
STORE 
LOGO 
EVENT 
BROCHURE 
PR 
TAG 
LINE 
CATALOGUES 
BRAND 
EMBASSADORS 
TOUCH POINTS
WAYS TO SIMPLICITY
COMMUNICATION 
MARKETING 
BRAND EXPERIENCE 
PRODUCT COMMUNICATION 
Marketing 
Product
SIMPLE PRODCUT 
PRODUCT 
SAVING TIME WITH INCREASED 
CONVENIENCE AND 
ACCESSIBILITY / REDUCING 
STRESS BY PROVIDING SAVINGS / 
BRINGING VALUE / EASE OF USE 
AND INTERACTIONS.
SIMPLE MARKETING 
MARKETING 
ENABLING CONSUMERS TO GET 
MORE FROM LIFE: DEEPER 
RELATIONSHIPS, EASYGOING 
LIFESTYLES. 
TAKE A CUSTOMER-CENTRIC 
APPROACH TO EVERYTHING, 
INCLUDING ALL TOUCHPOINTS.
SIMPLE COMMUNICATION 
COMMUNICATION 
COMMUNICATING DIRECTLY, 
CLEARLY AND WITHOUT JARGON.
COMMUNICATION 
COMMUNICATION 
MARKETING 
PRODUCT 
MARKETING 
ENABLING CONSUMERS TO GET 
MORE FROM LIFE: DEEPER 
RELATIONSHIPS, EASYGOING 
LIFESTYLES. 
TAKE A CUSTOMER-CENTRIC 
APPROACH TO EVERYTHING, 
INCLUDING ALL TOUCHPOINTS. 
PRODUCT 
SAVING TIME WITH INCREASED 
CONVENIENCE AND 
ACCESSIBILITY / REDUCING 
STRESS BY PROVIDING SAVINGS / 
BRINGING VALUE / EASE OF USE 
AND INTERACTIONS. 
COMMUNICATING DIRECTLY, 
CLEARLY AND WITHOUT JARGON.
APPLE CASE STUDY
PRODUCT 
A SIMPLE PRODUCT EXPERIENCE
PACKAGING MARKETING 
SIMPLE PACKAGING
STORE 
MARKETING 
SIMPLE STORE EXPERIENCE
WEBSITE 
MARKETING 
SIMPLE WEBSITE NAVIGATION EXPERIENCE
WEBSITE 
COMMUNICATION 
MARKETING 
SIMPLE ADS 
SIMPLE WEBSITE NAVIGATION EXPERIENCE
ADVERTISING 
COMMAMRUKNEICTIANTGION 
SIMPLICITY BRINGS ORDER 
TO COMPLEXITY 
JONATAN IVE 
APPLE ‘S SENIOR VICE PRESIDENT 
OF DESIGN 
SIMPLE ADS, COMMUNICATING DIRECTLY, CLEARLY AND WITHOUT JARGON
WHY SIMPLICITY IS SO IMPORTANT
SIMPLICITY IS ELEMENTAL, ESSENTIAL AND PROFITABLE
SIMPLICITY IN COMMUNICATION
?
HELL NO !!!
THE BEST IDEAS ARE THE 
SIMPLE ONES
IT’S ABOUT SAYING THE SAME THING IN A SIMPLER 
WAY 
B 
A 
B 
A 
SIMPLE IS BETTER
SIMPLY THANK YOU 
has.weslati@gmail.com

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Unlock the power of simplicity