Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Likeability Factor 2017

465 views

Published on

The Likeability Factor 2017

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

The Likeability Factor 2017

  1. 1. 1 The Likeability Factor Roger Claessens, Prof. UBI Professional training
  2. 2. 2 Branding & likeability What makes a person likeable Likeability & competence The likeability skill set Likeability & success CONTENT
  3. 3. 4
  4. 4. 5
  5. 5. 6 Raign
  6. 6. 7 Laura Bretan
  7. 7. 8 What determines your perception of these two artists?
  8. 8. 9
  9. 9. 10
  10. 10. VISUAL VERBAL ESSENCE 11
  11. 11. 12
  12. 12. 13 Satisfaction
  13. 13. PROMISE
  14. 14. 15
  15. 15. …AND in this case? 16 A BRAND EQUALS A PROMISE
  16. 16. 17
  17. 17. 18Loyalty beyond reason
  18. 18. 19 “Apple is about people who think outside the box, people who want to use computers to help them change the world, to help them create things that make a difference and not just a job done” S.Jobs LOVEMARKS
  19. 19. 20 “Design is not decoration. It is not the surface appearance of a product. It is not about colour or stylistic details. It is the way the product works!” S. Jobs
  20. 20. 21
  21. 21. 23
  22. 22. 24
  23. 23. 25 Empathy is identification with and understanding of another person’s feelings, experiences and emotions
  24. 24. •Both sympathy and empathy are acts of feelings. You pity or feel sorry for them but you do not necessarily understand what they are actually feeling. 26
  25. 25. 27 Likeability is a higher order in the overall complexity of the human emotions
  26. 26. 28 “the importance of failure and imagination”
  27. 27. 29
  28. 28. 30
  29. 29. 31
  30. 30. Narcicism
  31. 31. 34
  32. 32. Overestimation of intuition and underestimation of what we need for the analytical part of the decision making process will induce irrational perseverance
  33. 33. Confirmation bias
  34. 34. 37
  35. 35. 38
  36. 36. 39
  37. 37. 40 Four pieces of advise 1.Check yourself 2.Try to matter to other people 3.Develop your empathy 4.Get real
  38. 38. 41 Raising likeability 1.Friendlines 2.Relevance 3.Empathy 4.Realness
  39. 39. 42 • Listening more than speaking • Courteous and respectful • Cultivating friendliness • Placing others wants before their own; • Compliment, encourage and affirm others.
  40. 40. You can only be good wh passionate about it
  41. 41. 44
  42. 42. 45 Know your weak link !
  43. 43. Failure today does not mean that success is out of the question later
  44. 44. The opposite of superficial
  45. 45. 49
  46. 46. 50
  47. 47. 51
  48. 48. 52 “What can I do to help you?”
  49. 49. Leave from here thinking that YOU are AWESOME
  50. 50. 54 Your personal slides on WWW.ROGERCLAESSENS.BE Good luck

×