4. The new brand platform
Brand story / mission
Promise Purpose
What we do Why we do it
Values Voice
Our behavior Our look, feel
and tonality
Communications
Expression/experience of the promise
4
8. Collaborative Spirit
Mindtree believes in developing
true partnerships. Wet foster
a collegial environment where individual
perspectives are respected and honest
dialogue is expected.
9. Unrelenting Dedication
Mindtree is driven to meet
client needs with
determination and grit.
We embraces tough
challenges and does not
rest until the problem is
solved the right way.
10. Expert Thinking
Mindtree brings robust skills and
forward-looking perspective to
client challenges. It uses proven
knowledge to make
recommendations and provide
expert guidance to clients.
19. Welcome to possible
• Simple and powerful expression of our brand promise
• Acts as both an initiation (welcome) and an expectation (possible)
• Possible feeds on passion
• Possible means we embrace challenges, solve problems
and seize opportunities
• Possible sees possibilities where others see a full stop
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20. Meeting of minds Speaks of humanity Multiple strands, which The vivid color palette is
and technology while projecting a weave into a a testament to our rich
forward-looking harmonious and thriving history and the diversity
momentum hub of connections, of our advanced skill set
illustrate our reach and
organic growth
Our word mark is a The rounded letterforms have a Our tagline is a simple
signal of confidence natural character while suggesting but powerful expression
precise engineering of our brand promise
22. 1 2 3
Know the audience Focus on the Less is more
core message
4 5 6
Visual communication. Align with mission Active voice. Make
Paint a picture and lead by values every word count
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24. • Post this message on your social media channels: “Mindtree unveils new brand identity.
www.mindtree.com”
• Change “T” to “t” in Mindtree in your LinkedIn profiles
• Share the updates on www.mindtree.com/social with your friends and family
• Use #welcometopossible and #mindtree on twitter
Social media is open today
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25. India | USA | UK | Germany | Sweden | Belgium | France | Switzerland | UAE | Singapore | Australia | Japan | China
Editor's Notes
These are the key things that we need to keep in mind to ensure a smooth transition:Know the audience - We should know the audience who we are speaking toFocus on the core message - We should know what are we communicating. What is the one single message we are trying to communicate to the audienceLess is more - When we know the audience and the message we are communicating we need to be “to the point”Visual communication - Story telling is important to drive home our communication. Use visual cues as much as possible in your communicationAlign with the mission and lead by values - All our communication should be meaningful and should align with the mission and values. E.g. we need to always communicate how are solutions are meaningful and how are they helping businesses and societies flourishActive voice - We should make every word count in our communication count
The social media channels are open for all today. Please go back to your seats and spread the word. Reach out to marketing team if you need any clarifications.
