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Culture at Nanigans

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THE CULTURE
WE‟VE CREATED
AT
a guide for company hiring and fit
and the signature of what‟s made us so successful to date

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“94% of executives and 88% of employees
believe a distinct workplace culture is
important to business success.”
- Deloitte...

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culture is a core pillar of any successful
company, along with its
• industry
• product
• customers

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Culture at Nanigans

Why our executive team didn't write our culture deck, on Harvard Business Review: http://blogs.hbr.org/cs/2013/06/why_executive_teams_shouldnt_write.html

Is corporate culture really about organizational structure and incentives? What the company’s founders and executive team is on a mission to accomplish? How those same people ideally want their culture projected to investors? Or is company culture more about who people are and how they interact – what commonalities they share, and how they work and play?

Genuine culture is organic, not imposed. It’s why our executive team did not write our culture deck. Culture is what keeps people at Nanigans – not our mission statement or how our teams are structured. Our culture deck is a guide for company hiring and fit, as much as it is a signature of what’s made us so successful to date.

Why our executive team didn't write our culture deck, on Harvard Business Review: http://blogs.hbr.org/cs/2013/06/why_executive_teams_shouldnt_write.html

Is corporate culture really about organizational structure and incentives? What the company’s founders and executive team is on a mission to accomplish? How those same people ideally want their culture projected to investors? Or is company culture more about who people are and how they interact – what commonalities they share, and how they work and play?

Genuine culture is organic, not imposed. It’s why our executive team did not write our culture deck. Culture is what keeps people at Nanigans – not our mission statement or how our teams are structured. Our culture deck is a guide for company hiring and fit, as much as it is a signature of what’s made us so successful to date.

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Culture at Nanigans

  1. 1. THE CULTURE WE‟VE CREATED AT a guide for company hiring and fit and the signature of what‟s made us so successful to date
  2. 2. “94% of executives and 88% of employees believe a distinct workplace culture is important to business success.” - Deloitte, “Culture in the Workplace” study
  3. 3. culture is a core pillar of any successful company, along with its • industry • product • customers
  4. 4. and yet for 3 years at , we didn‟t really talk about “our culture.”
  5. 5. … why?
  6. 6. because it was so authentic already.
  7. 7. … and because we were moving so fast ! (which is, of course, a big part of our culture)
  8. 8. but the truth is all along we knew,
  9. 9. genuine culture is organic, not imposed. it emanates from people, a natural expression of who they are, and arises out of shared experiences.
  10. 10. but after hyper growth from 35 to 100 people across 4 offices in just over a year…
  11. 11. … it was time to step back and ask ourselves,
  12. 12. WHAT DEFINES A GREAT COMPANY?
  13. 13. after hyper growth from ! 35 to 100 people across 4 offices ! in just over a year…! almost everyone at answered that question with, “great people.”
  14. 14. and then we asked ourselves,
  15. 15. WHAT ABOUT NANIGANS SCARES COMPETING FIRMS?
  16. 16. after hyper growth from ! 35 to 100 people across 4 offices ! in just over a year…! and almost everyone at answered that question with, “our great people.”
  17. 17. so it became critical for business success to ask ourselves,
  18. 18. WHAT TRENDS & COMMONALITIES UNITE OUR EMPLOYEES?
  19. 19. or to be more blunt, what defines a employee?
  20. 20. and together we said…
  21. 21. clear themes emerged about the culture, about • our people • our shared experiences
  22. 22. like our industry, we‟re always-on, dynamic and fast-paced.
  23. 23. like our product, we‟re analytical – embracing challenges, chaos and complexities to create real value.
  24. 24. like our customers, we‟re focused and results-driven on the surface…
  25. 25. … with a fierce work ethic underneath.
  26. 26. we‟re committed to providing transparency for our industry, product and customers…
  27. 27. … in the same way we‟re direct (if not blunt) in how we communicate and share ideas.
  28. 28. so it‟s no surprise that we‟re agile and we‟re problem solvers,
  29. 29. … that we‟re keenly data and market driven.
  30. 30. in fact, we‟re consistently first to market.
  31. 31. it‟s a result of our relentlessness,
  32. 32. … urgency,
  33. 33. … extreme dedication,
  34. 34. … and a special willingness, sacrifice and care for team above self
  35. 35. (the epitome of collaboration).
  36. 36. so what’s missing in all this imagery of what defines a employee?
  37. 37. well, it deserves more than one slide...
  38. 38. FUN AT
  39. 39. with our founders…
  40. 40. and latest hires…
  41. 41. inside the office…
  42. 42. “clash of clans”“fbx swat team” “dress like yue day” “office warming” “meme art” “bunny / bar hop” “hadouken” “catvertising”
  43. 43. and outside the office…
  44. 44. “softball” “red cross food bank” “fashion‟s night out” “hub on wheels” “ladies night” “frog pond ice skating” “east meets west”
  45. 45. always with plenty of candor…
  46. 46. … and a true dedication to first GSD. (“gsd = get sh*t done”)
  47. 47. “ski weekend” “happy hours” “holiday party” “shooting range”
  48. 48. GENUINE CULTURE IS ORGANIC NOT IMPOSED
  49. 49. and we‟d be discounting just how authentic our culture is without the real answers to the question,
  50. 50. WHAT TRENDS & COMMONALITIES UNITE OUR EMPLOYEES?
  51. 51. because these answers define the culture we’ve created at better than any imagery ever could – • our people • our shared experiences
  52. 52. PEOPLE AT
  53. 53. WILLING INVESTED IMPRESSIVE UNFILTERED CARING FUN
  54. 54. “Everyone is busy, yet still willing to drop everything to help you out. It‟s amazing. When someone does that for you, you continue to do it for them – you pay that forward. That‟s our culture. That‟s the circle of life at .” – Campaign Management
  55. 55. “We‟re redefining the way big business should work, with vibrancy and passion and being united towards a common goal. People are willing to work their butts off for customers and other departments – we’re really in this together. We love the culture for this, and don‟t want to work anywhere else.” – Campaign Management
  56. 56. WILLING INVESTED IMPRESSIVE UNFILTERED CARING FUN
  57. 57. “People are united in the vision of growing the company. They‟re goal oriented – really driven. There‟s selflessness, often working until midnight and on the weekends. It takes a certain personality type.” - Business Operations
  58. 58. “We care more about our jobs than anyone I know. It‟s clearly shown in the hours we work and amount of time we choose to spend with each other outside of work. We're all invested – it‟s not something you learn, it‟s something you’ve been your whole life.” - Campaign Management
  59. 59. WILLING INVESTED IMPRESSIVE UNFILTERED CARING FUN
  60. 60. “The caliber of people here is incredible. Everyone is impressive every day. People tackle so many different things, and manage all with a smile and efficiently. It‟s impressive how technical people are, too – from management to campaign managers.” – Engineering & Data Science
  61. 61. “The motivation and work ethic here is amazing. So is the intelligence of people – their desire to learn. We‟re innovative; we have a desire to solve problems.” - Engineering & Data Science
  62. 62. WILLING INVESTED IMPRESSIVE UNFILTERED CARING FUN
  63. 63. “I‟ve never worked at a place where everyone is so open and honest with one another instead of just glossing over things. It‟s really a self-fulfilling culture.” – Account Management
  64. 64. “We laugh a lot. It cuts through even the most stressful situations. There‟s a lot of giving and taking jokes. There‟s some big personalities here, that bring out the best in everyone.” – Business Operations
  65. 65. WILLING INVESTED IMPRESSIVE UNFILTERED CARING FUN
  66. 66. “One time, after going back and forth with a client until 3am, [a coworker] sent me a thank you email. No one expects a pat on the back for this stuff, it‟s just part of their duty – but people still express gratitude and really care.” - Campaign Management
  67. 67. “When a team wins the World Series, reporters always ask how they did it. Some player always brings up how it used to be „25 guys, 25 cabs‟ home at night. But that this team was special. They spent time with each other outside the ballpark. They even spent time with each other‟s families. Hell, they were a family. Well, that‟s what it‟s like at .” - Business Operations
  68. 68. WILLING INVESTED IMPRESSIVE UNFILTERED CARING FUN
  69. 69. “There‟s an internal sense of humor here. We even know when to make cat jokes during client calls – it just shows that we're human.” – Campaign Management
  70. 70. “When [a coworker] can spend fifteen minutes at a holiday party cracking jokes about [our CEO and COO], it‟s really telling of our company‟s fun, open and transparent culture.” – Account Management
  71. 71. SHARED EXPERIENCES AT
  72. 72. WORKHARD,PLAYHARD FAST PACED COLLABORATIVE TRANSPARENT OWNERSHIP COMRADERY
  73. 73. “Everyone works really hard to carry their own weight and make sure they're pushing things forward as much as they can. But there‟s also lightheartedness, poking fun at stuff and joking around. It‟s that good mix of really hard work and having a good laugh at the same time.” – Campaign Management
  74. 74. “People don‟t take themselves too seriously, and yet really take ownership and get things done. We‟re informal and fun, but dead serious about the work.” - Account Management
  75. 75. WORKHARD,PLAYHARD FAST PACED COLLABORATIVE TRANSPARENT OWNERSHIP COMRADERY
  76. 76. “It‟s a 24/7 culture – we‟re always on. Everyone is hard working, goal-driven and passionate. People come to work because they enjoy the challenge. It‟s not a cut and dry system. We‟re constantly learning and applying those learnings.” – Campaign Management
  77. 77. “We‟re all united by GSD. It's very clear if you‟re not going to be able to keep pace. There‟s a blue collar work ethic you need to gain respect, and can be ostracized if you don't have it.” – Business Operations
  78. 78. WORKHARD,PLAYHARD FAST PACED COLLABORATIVE TRANSPARENT OWNERSHIP COMRADERY
  79. 79. “What impresses me most is how people pitch in. I remember launching [a major campaign] that wasn‟t spending to goal. We were frantically checking settings to figure out why, and eventually looped in [our CEO] who helped triage. It was 10pm and he called in engineering. They made code changes, and by 11pm the campaign was spending and from there on out kicked ass.” – Campaign Management
  80. 80. “There‟s fires to put out all the time, and that‟s when people really come together. People are in the tunnel with you, even when you can‟t see the light.” – Business Operations
  81. 81. WORKHARD,PLAYHARD FAST PACED COLLABORATIVE TRANSPARENT OWNERSHIP COMRADERY
  82. 82. “I was so floored at the quarterly meeting because it was so transparent. It wasn‟t fake transparency; it was actual numbers. I‟ve never had access to that, and it makes everything you‟re doing so much more meaningful. You saw how every campaign and step across departments was affecting the whole company.” – Campaign Management
  83. 83. “There‟s no B.S. here. Work matters, results matter and titles and seniority matter a lot less – we‟re team oriented and thinkers from the top down.” – Engineering & Data Science
  84. 84. WORKHARD,PLAYHARD FAST PACED COLLABORATIVE TRANSPARENT OWNERSHIP COMRADERY
  85. 85. “People here are analytical, self motivated and hard working. Nobody is going to manage you. You have to manage yourself and be a team player.” – Account Management
  86. 86. “People take ownership individually, and everyone wins as a team. People feel accomplished and play an integral role in the company‟s success, instead of just being along for the ride. People really care, and are committed to achieving and seeing success.” – Campaign Management
  87. 87. WORKHARD,PLAYHARD FAST PACED COLLABORATIVE TRANSPARENT OWNERSHIP COMRADERY
  88. 88. “People are very close and very social here. It‟s a strong bond for such a large group of people. It‟s kind of like a frat – but in a good way.” – Business Operations
  89. 89. “We don‟t have co-workers, we have friends. Everyone genuinely enjoys each other‟s company, has fun together and wants to hangout. The bonus is getting to come to work every day with them.” – Campaign Management
  90. 90. THESE DEFINE THE GENUINE CULTURE WE‟VE CREATED AT
  91. 91. and as we continue to move so fast,
  92. 92. this “culture deck” serves as our guide for company hiring and fit…
  93. 93. … as much as it is a signature of what‟s made us so successful to date.
  94. 94. our executive team did not write our “culture deck”…
  95. 95. after hyper growth from ! 35 to 100 people across 4 offices ! in just over a year…! … culture matters at .
  96. 96. … does it matter to you?
  97. 97. we‟re out to transform performance marketing at scale.
  98. 98. JOBS@ NANIGANS.COM NANIGANS.COM/JOBS

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