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Personal Branding
“I am”
PART 1
What comes into your mind when you
see these?
ME ?
Yacar-Yacara Consults
Introduction
Yacar-Yacara Consults
Jesus and His disciples
Matthew 16:13
When Jesus came into
the region of Caesarea
Philippi, He asked His
disciples, saying, "Who
do men say that I, the
Son of Man, am?"
Objectives
• Create the awareness for personal branding
• Develop personal brands
Yacar-Yacara Consults
Definition
Your BRAND is what people think of you when they think of you.
Its is what comes into the minds of people as soon as they hear of
you
It communicates :
 Self-packaging
 Self-promotion
 Self-selling
 Perceptions about you
Yacar-Yacara Consults
MISCONCEPTIONS ABOUT
PERSONAL BRANDING
Yacar-Yacara Consults
Misconception # 1
My title is my brand…. I don’t need a brand
Yacar-Yacara Consults
Misconception # 2
My logo is my brand
Yacar-Yacara Consults
Misconception # 3
I don’t have a brand….. Ask me and I will tell
you
Yacar-Yacara Consults
Benefits of personal
branding
Yacar-Yacara Consults
Benefit # 1
You are valued by your brand
(Proverbs 27:21)
Yacar-Yacara Consults
Benefit # 2
Permission to be yourself – your
authenticity
Yacar-Yacara Consults
Benefit # 3
Build your network
Yacar-Yacara Consults
Benefit # 4
Market yourself
Yacar-Yacara Consults
Benefit # 5
Distinguish yourself from competition
Yacar-Yacara Consults
Benefit # 6
Gain the support of other people
Yacar-Yacara Consults
Misconception # 3
Branding is only for big companies
Yacar-Yacara Consults
KEY ELEMENTS OF
PERSONAL BRANDING
Yacar-Yacara Consults
Yacar-Yacara Consults
Follow us on:
yacaryacara
Yacar-Yacara Consults
Yacar-Yacara Consults
Yacaryacara
Yacar-Yacara Consults
+233501377013

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Personal Branding 1