Faith Hunt is a digital marketing student who has volunteered extensively with nonprofits. She has 5 years experience in social media and SEO marketing for nonprofits. Her goal is to launch an online consulting business to help new nonprofit marketers after graduating in 2021 with a degree in Digital Marketing. She outlines her skills, experience, education and professional goals to position herself for a career in nonprofit marketing.

1. PERSONAL BRAND EXPLORATION
Faith Hunt
Project & Portfolio I: Week 3
April 20, 2019

2. Faith Hunt was born in Phoenix, AZ and moved to Florida while she was growing
up. She was given a Community Service reward for having the most volunteer
hours in her high school. Constantly looking to be involved she was a part of the
AV club, Seabreeze Movement against cancer, Saving the Seas organization,
JROTC, Debate, and Students against Destructive Decisions. She became
interested in advertising and color theory while in middle school recognizing it was
everywhere.
Largely self taught she networked on Twitter while learning all about marketing.
She volunteered her time and knowledge about marketing to nonprofits like
Friendship Bridge, Terra Vista Foundation, and Woman on the Move. Discovering
she was very passionate about marketing she decided to become a “true marketing
professional”.
She quickly enrolled in Full Sail University to pursue a Bachelor of Science in
Digital Marketing and is expected to graduate in Spring of 2021.She will be
launching an online digital consulting business to educate new marketers who may
enter into the marketing world the same way she did.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Management
• Education Administration, Post-secondary
• Social and Community Service Management
Sage Archetype - Archetype of wisdom,
knowledge and power. It represents the
innate spiritual aspect of our personality in
the unconscious and according to Carl
Jung, appears in our lives through different
symbols. It may take the form of people,
dreams, insights, or our life’s learning we
pass on to others.
Digital Marketing for Professional Nonprofit Marketers

4. • DEMOGRAPHICS: 80% Female,
35-45 years old, Predominately
White, Married, College Educated,
Located in middle-America.
• PSYCHOGRAPHICS: Enjoys
spending their time volunteering and
working with nonprofits, adheres to of
a more caregiving type lifestyle and
opinions, likes to help out as much as
they can.
• IDEAL AUDIENCE MEMBERS: Neal
Litvack, Chief Marketing
Officer(American RedCross),Jackie
Gordon, Chief HR Officer(YMCA
CORP), Sam Arpino,Talent and
Culture Manager(DoSomething.org)
Recruiters & Hiring Managers at RedCross, YMCA, and DoSomething.org
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
My short term goal would be to launch my blog within the next year
and to expand my reach on social media. With my Twitter profile I
would like to get to 10,000 followers by the first year of my
graduation from college is over.
Mid Term: (2025)
My mid goal 5-10 years would like to be at 100k followers via Twitter
as a marketing influencer. I want to grow my brand and services so I
can just run my marketing consultant business for nonprofits and be
able to assemble a team to help me run it.
Long Term: (2040)
My 15-20 year goal would be to be able to make it so a lot of the
business could be automated via people working for me. I would
also want to give back to the community as a business by
encouraging volunteering, donating to charities, and create some
type of assistant program for loyal employees.
‣

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing
Marketing Automation
Active learning
Active listening
SOFTHARD
Data Analysis
Business Intelligence
Professional Writing 40%
Public Speaking 40%
SOFTHARD
100%
Marketing Automation
95%
85%
100%
40%
35%

7. I promise that together we
will overcome any
challenges that may arise
while striving towards
always improving.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years in social media and SEO
marketing for nonprofits.
Education:
• Inbound Marketing,HubSpot Certification
• Digital Marketing, B.S., Full Sail University (Exp. 2021)
• Nonprofit Leadership & Management M.S., Arizona State University (Exp. 2023)
Awards:
• Most Community Service Hours -
Seabreeze High School 2010

9. COMPETITION
Justin Busch
Industry Experience:
• Has worked at one marketing job, and
some supervision jobs in the past
Education:
• Recent Alumni student for Entertainment Business B.S.
and M.S. in Internet Marketing
Leadership Experience:
• Experience as an Assistant Manager
Skills and Proficiencies:
• Marketing - 7 endorsements
• Social Media - 4 endorsements
• Email Marketing - 4 endorsements
Faith Hunt
Overall Online Presence:
• Less than 200 connections(95 connections), banner
image not yet customized, semi professional headshot,
lack of details throughout profile, no articles published,
inactive on social media, URL is customized
• Grade: Poor, 40 out of 100
Industry Experience:
• 5 years in social media and SEO
marketing for nonprofits.
Education:
• Current student Digital Marketing, B.S., Full Sail University
(Exp. 2021)
• Nonprofit Leadership & Management M.S., Arizona State
University (Exp. 2023)
•
Leadership Experience:
• Experienced in leading nonprofit marketing projects
Skills and Proficiencies:
• Social Media Marketing - n/a endorsements
• Teaching - n/a endorsements
• Leadership - n/a endorsements
Overall Online Presence:
• 189 connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 60 out of 100

10. COMPETITION
Denise Wittstock
Industry Experience:+20 years of
marketing, public relations,
sports, & nonprofit experience
Education:
• History and Spanish, B.S.
• Nonprofit Leadership and Management , M.S.
Noteworthy Experience:
• Entrepreneurship - Graystock Marketing, a marketing & public
relations firm she owned from 2008-2010
• Entrepreneurship - Founded Outside the Game, a consulting
firm in 2014. The company offered education on the sector to
active and retired professional athletes and teams, community
relations & event management prior to being sold in 2017.
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Faith Hunt
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 90 out of 100
Industry Experience:
• 5 years in social media and SEO
marketing for nonprofits.
Education:
• Current student Digital Marketing, B.S., Full Sail University
(Exp. 2021)
• Nonprofit Leadership & Management M.S., Arizona State
University (Exp. 2023)
•Leadership Experience:
• Experienced in leading nonprofit marketing projects
Skills and Proficiencies:
• Social Media Marketing - n/a endorsements
• Teaching - n/a endorsements
• Leadership - n/a endorsements
Overall Online Presence:
• 189 connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 60 out of 100

11. BRAND POSITION
For nonprofits who need to share their messages to get help for their
passionate heart mission, marketing helps get your message and
cause in front of people who truly care and want to help. It’s my heart’s
calling to help market nonprofits to do that so there can be positive
change in the world.
FAITH HUNT
Faith Hunt received an award
in high school for having the
most community service
involvement in the school.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 The Florida Nonprofit Conference
‣ March 2020 | Palm beach, FL
• American Marketing Association (AMA)
‣ Collegiate Membership | Orlando Chapter
• Engage for Good March
‣ March 2020 | Chicago, IL
Digital Marketing
• Primary Content: est. podcast called “NonProfit Marketing”;
15 min. episodes with guests telling about their experience in
marketing for nonprofits; 1 episode per week; host and
syndicate through Libsyn
• Primary Tools: LinkedIn and Twitter - promote podcast
through 30 sec. promo videos; LinkedIn - network with
industry pros and publish monthly articles highlighting some of
the podcast stories
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase nonprofit marketing knowledge
and embed podcast episodes

13. Professional Development
Mentor
Seeking senior-level nonprofit marketing pro with at
least 25 yrs of experience in nonprofit industry, Jan.
2020
Formal Education
Complete Digital Marketing, B.S. by expected
graduation date in 2020
Complete Master of Nonprofit Leadership &
Management (MNLM) degree, by 2023 graduation
Technical Skills
Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Feb 2021
Volunteer Administration Certification - Lynda.com,
Feb 2021
Google Analyst Certification - google.com, Feb 2021
Soft Skills
Writing Formal Business Letters & Emails -
Lynda.com, Sept. 2019
Business Writing Principles - Lynda.com, Oct. 2019
Join local Toastmasters Club and regularly attend
monthly events, starting Oct. 2019
Impromptu Speaking - Lynda.com, Nov. 2019

14. Faith Hunt
You know how hard it is to get adequate
donations to help fund your cause as a
nonprofit? Well, what I do is create marketing
messages with powerful emotions while being open to
donors about where their donations are going. In fact I did this with
Friendship Bridge by doing in depth profiles of women whose lives were
going to be changed by the donations. Once these were live, donations
increased because people felt they were truly impacting these women more.
These in depth profiles on these women are still being done by Friendship
bridge today.
“

15. REFERENCES
11-2021.00 - Marketing Managers. (n.d.). Retrieved from https://www.onetonline.org/link/summary/11-2021.00
11-9033.00 - Education Administrators, Postsecondary. (n.d.). Retrieved from https://www.onetonline.org/link/summary/11-9033.00
11-9151.00 - Social and Community Service Managers. (n.d.). Retrieved from https://www.onetonline.org/link/summary/11-9151.00
Retrieved from https://www.linkedin.com/in/denisewittstock/
Retrieved from https://www.linkedin.com/in/jackiegordoninhrfromtexas/
Retrieved from https://www.linkedin.com/in/justinbusch1/
Retrieved from https://www.linkedin.com/in/neal-litvack-143625150/
Retrieved from https://www.linkedin.com/in/sam-arpino/
Council for Certification in Volunteer Administration | Excellence • Ethics • Education. (n.d.). Retrieved from http://cvacert.org/
Florida Nonprofit Alliance. (n.d.). Retrieved from https://www.flnonprofits.org/
Home | American Marketing Association Orlando | AMA Orlando. (n.d.). Retrieved from https://amaorlando.org/
Reserve Your Seat Today! (2017, February 21). Retrieved from http://conference.engageforgood.com/