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![PROFESSION
Potential Job Titles:
• Public Relations Specialists
• Poets, Lyricists and Creative
Writers
• Broadcast Announcers and Radio
Disc Jockeys
HERO– I inspire others to take
challenges head on even when at
first they had some difficultly with
this challenge.
[Public Speaker] for [Education]
Picture Relevant
to Your Industry
Goes Here](https://image.slidesharecdn.com/clarkstacydmbspb12023-06-230721205627-dc483d7d/85/Personal-Brand-Exploration-3-320.jpg)
![[CATEGORY of PEOPLE]
TARGET AUDIENCE
Ira Zhdaniuk
Outreach Plan:
• I will follow Ms. Zhdaniuk on her LinkedIn account
• I plan to email Ms. Zhdaniuk
• I will reach out through LinkedIn within one week for a
response
[Customer Care Specialist] at
[BetterMe]
Natalia Salabai Janz
Outreach Plan:
• I will follow Ms. Janzen on her LinkedIn account
• I plan to email Ms. Janzen
• I will reach out through LinkedIn within one week or two
weeks.
[Tech Recruiter] at [Varsity
Tutors]
Alice Kerimova Outreach Plan:
• I will follow Ms. Kerimova on her LinkedIn account
• I plan to email Ms. Kerimova
• I will reach out through LinkedIn within two weeks.
[Recruiter] at [Cedar Fair
Entertainment Company]](https://image.slidesharecdn.com/clarkstacydmbspb12023-06-230721205627-dc483d7d/85/Personal-Brand-Exploration-4-320.jpg)
![I help consumers by giving them insight into
individuals that have disabilities to inspiring
them to chase their dreams.
[WHO?] [WHAT?] [HOW?]
PROMISE](https://image.slidesharecdn.com/clarkstacydmbspb12023-06-230721205627-dc483d7d/85/Personal-Brand-Exploration-7-320.jpg)
![BRAND POSITION
For [future employers] who [want to find
inspiration ], I provide [A PLATFORM FOR
THOSE THAT DON’T HAVE A VOICE TO SPEAK
FOR THEMSELVES] because [I KNOW WHAT IT
IS LIKE FOR THOSE TO PASS JUDGEMENT
UPON SOMEONE WITHOUT KNOWING ALL
THE FACTS ABOUT THAT PERSON.]
“NICKNAME?”](https://image.slidesharecdn.com/clarkstacydmbspb12023-06-230721205627-dc483d7d/85/Personal-Brand-Exploration-11-320.jpg)
![Stacy Clark
You know [individuals with disabilities are not always treated with respect
and dignity like everyday people are ]? Well, what I do is [be the voice of
change for these groups of people]. In fact, [I have seen people change their
attitudes when they respect individuals that do have disabilities].](https://image.slidesharecdn.com/clarkstacydmbspb12023-06-230721205627-dc483d7d/85/Personal-Brand-Exploration-14-320.jpg)
Personal Brand Exploration
- 1. PERSONAL BRAND EXPLORATION StacyClark Project & Portfolio I: Week 1 June 27, 2023
- 2. Hello there myname is Stacy Clark, and this is my story. I am someone who tries to be honest, dependable, and caring. I come from a large family from various cultures of life. I want to be a voice or platform to speak to up for those that don’t have the ability to do that themselves. What I mean by this is to make a stand for those that have disabilities whether it be physical or mental and have them treated with respect and dignity that they deserve in general. My skills are that I am dependable person, a very skilled writer, and I know how to inspire others. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: •Public Relations Specialists • Poets, Lyricists and Creative Writers • Broadcast Announcers and Radio Disc Jockeys HERO– I inspire others to take challenges head on even when at first they had some difficultly with this challenge. [Public Speaker] for [Education] Picture Relevant to Your Industry Goes Here
- 4. [CATEGORY of PEOPLE] TARGETAUDIENCE Ira Zhdaniuk Outreach Plan: • I will follow Ms. Zhdaniuk on her LinkedIn account • I plan to email Ms. Zhdaniuk • I will reach out through LinkedIn within one week for a response [Customer Care Specialist] at [BetterMe] Natalia Salabai Janz Outreach Plan: • I will follow Ms. Janzen on her LinkedIn account • I plan to email Ms. Janzen • I will reach out through LinkedIn within one week or two weeks. [Tech Recruiter] at [Varsity Tutors] Alice Kerimova Outreach Plan: • I will follow Ms. Kerimova on her LinkedIn account • I plan to email Ms. Kerimova • I will reach out through LinkedIn within two weeks. [Recruiter] at [Cedar Fair Entertainment Company]
- 5. GOALS ‣Grow my LinkedInconnections by 15% by October 26, 2025. I plan to achieve this by emailing twenty individuals at least once a week until I receive several replies from the individuals that I have reached out to. Mid Term: (2029-2034) • Specific goal you want to achieve in mid term. ‣My goal is to return to college and obtain another bachelor degree in creative writing by the year of 2030. I plan to achieve this by returning to Full Sail University by early August of 2029. Long Term: (2039-2044) • Specific goal you want to achieve in long term. ‣Will have my own personal business up and running, and my profit margin will be up by 10% in the year of 2040. I plan to achieve this goal by contacting local businesses through email to incentive them into selling my
- 6. SKILLS ANALYSIS Notable Skills& Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Microsoft Office programs SOFT HARD Novice / Adept / Expert Writing Novice / Adept / Expert Dependability Novice / Adept / Expert Interpersonal skills Novice / Adept / Expert Microsoft Office programs SOFT HARD Novice / Adept / Expert Adobe programs Novice / Adept / Expert Team management Novice / Adept / Expert Adaptability Novice / Adept / Expert
- 7. I help consumersby giving them insight into individuals that have disabilities to inspiring them to chase their dreams. [WHO?] [WHAT?] [HOW?] PROMISE
- 8. CREDENTIALS Work Experience: • Employeeat Vocational Industries (1994- 2000) • Receptionist at Holton Manor (March 1996 – June 1996) Education: • Lakeland school, Highschool Diploma (1994) • Digital Marketing Program, B.S., Full Sail University (Exp. 2024) Awards: • Worker of the year for Vocational Industries (1996) Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Joshua Cockey Industry Experience: •Digital Media Strategist @ Aginto • Relevant Academic Digital Marketing Projects for Full Sail University • Multimedia Specialist (contract) @ Huggies® Healthcare™ Education: • Full Sail university will graduate with Digital Marketing Degree in August 2024 Leadership Experience: • Natural team leader • Team Leader Skills and Proficiencies: • Data Cleansing - 1 endorsement • Data Analysis - 1 endorsement • Marketing Campaigns- 1 endorsement Stacy Clark Overall Online Presence: • 500 plus connections, no, yes, has 831 followers, numerous licenses & certifications • Grade: Superior, N/A out of 100 Industry Experience: • Business owner of SERENITY Mountain Motivational Speaking Education: • Full Sail University will graduate with Digital Marketing Degree in December 2024 Leadership Experience: • N/A Skills and Proficiencies: • Writing- 0 endorsements • Microsoft word - 0 endorsements • Adobe - 0 endorsements Overall Online Presence: • None, no, Yes headshot does come off as professional and friendly. Still needs more detail. None active on Facebook mostly. LinkedIn URL is not customized. • Grade: Average, 75 out of 100
- 10. COMPETITION Corey J. McLaughlin Noteworthy Experience: •Masters' degree in New Testament from Gordon-Conwell Theological Seminary • Masters' degree in Theology from Gordon-Conwell Theological Seminary Stacy Clark Education: • Asbury University • John Hopkins University Skills and Proficiencies: • Platform Skills - 1 endorsement • Leadership development - 1 endorsement • Public speaking - 3 endorsements Overall Online Presence: • 275 Connections, Yes has personalized banner image with his name and offer for a consult, Yes it seems friendly and professional, very detailed profile with various accomplishments, three published articles, N/A Grade: Superior, 96 out of 100 Industry Experience: • Business owner of SERENITY Mountain Motivational Speaking Education: • Full Sail University will graduate with Digital Marketing Degree in December 2024 Leadership Experience: • N/A Skills and Proficiencies: • Writing- 0 endorsements • Microsoft word - 0 endorsements • Adobe - 0 endorsements Overall Online Presence: • None, Yes headshot does come off as professional and friendly. Still needs more detail. None active on Facebook mostly. LinkedIn URL is not customized. • Grade: Average, 75 out of 100 Industry Experience: • Adjunct Professor of English Composition @ Asbury University • Manager of Instructional Design @ Asbury Theological Seminary • E-Lesson Content Developer @ Pathwaylearning.org • Existential Life Coach @ Free to Be Me Life Coaching, LLC. • Humanities Teacher for Veritas Scholars Academy @ Veritas Press, Inc. • Adjunct Professor of Biblical Studies/Online Moodle Coordinator @ Berkshire Institute for Christian Studies logo • Senior Pastor @ Sheffield Chapel
- 11. BRAND POSITION For [futureemployers] who [want to find inspiration ], I provide [A PLATFORM FOR THOSE THAT DON’T HAVE A VOICE TO SPEAK FOR THEMSELVES] because [I KNOW WHAT IT IS LIKE FOR THOSE TO PASS JUDGEMENT UPON SOMEONE WITHOUT KNOWING ALL THE FACTS ABOUT THAT PERSON.] “NICKNAME?”
- 12. NETWORKING & MARKETING Industry Events& Organizations • NSA Influence 2023 July 15th – July 17th, 2023 | Rosen Shingle Creek 9939 Universal Blvd, Orlando, FL • GSA International Convention ‣ Sept. 7th-9th, 2023 | Dorint Hotel Sanssoussi ‣ Jägerallee 2014469 Potsdam, Germany • CAPS Convention 2023 ‣ December 10th, 2023, |Fairmont Le Château Frontenac Québec City, Québec, Canada Digital Marketing • Primary Content: The content I will create will be inspiring to myself and to others. It will be an inspiration for them to improve their lives in general, and self confidence as well. • Primary Tools: I will use Facebook and YouTube to promote my content. I will make a weekly post and a daily post for Facebook. For YouTube I will record two videos monthly. • Website: I will use my digital portfolio site as another way to inspire and encourage others while also promoting my own personal brand.
- 13. PROFESSIONAL DEVELOPMENT Mentor • Thetype of mentor that I will seek is one that has the hero archetype, and who can show me how to be a leader to my future employees of my personal motivational speaking company. They should have a large amount of public speaking experience with different organizations. 07/20/2027 Formal Education • Full Sail University will graduate with Digital Marketing Degree in December 2024 Technical Skills • Data analysis- Varsity Fields, December 2025 • Web Development- BetterMe, August 2026 • Data Cleansing - Cedar Fair Entertainment Company, September 2027 Soft Skills • Negotiating - BetterMe, October 2025 • Creative thinking- Varsity Tutors, December 2024 • Leadership skills- Cedar Fair Entertainment Company, December 2026
- 14. Stacy Clark You know[individuals with disabilities are not always treated with respect and dignity like everyday people are ]? Well, what I do is [be the voice of change for these groups of people]. In fact, [I have seen people change their attitudes when they respect individuals that do have disabilities].
- 15. REFERENCES Alice Kerimova -field recruiter - GFL Environmental Inc. - LinkedIn. (n.d.-a). https://ca.linkedin.com/in/alice-kerimova- 12b707180 BetterMe | LinkedIn. (n.d.-b). https://cy.linkedin.com/company/betterme-company Cedar Fair Entertainment Company | LinkedIn. (n.d.). https://www.linkedin.com/company/cedar-fair-entertainment- company Corey J. McLaughlin - Adjunct professor of English composition - Asbury ... (n.d.-b). https://www.linkedin.com/in/corey-j-mclaughlin- 004714150 2023 caps convention - Quebec City. Canadian Association of Professional Speakers. (2023, February 1). https://www.canadianspeakers.org/convention/ 27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.-a). https://www.onetonline.org/link/summary/27-3011.00 27-3031.00 - public relations specialists. O*NET OnLine. (n.d.-a). https://www.onetonline.org/link/summary/27-3031.00 27-3043.05 - poets, lyricists and creative writers. O*NET OnLine. (n.d.). https://www.onetonline.org/link/summary/27-3043.05 GSA Convention 2023 Program. German Speakers Association e.V. (2023a, June 14). https://germanspeakers.org/veranstaltungen/gsa-convention- Ira Zhdaniuk - Customer Care Specialist - LinkedIn. (n.d.-a). https://www.linkedin.com/in/ira-zhdaniuk-519890185 Joshua Cockey - Digital media specialist - aginto | LinkedIn. (n.d.- b). https://www.linkedin.com/in/joshuacockey Natalia Salabai Janzen - recruiting associate - rad ai | LinkedIn. (n.d.). https://br.linkedin.com/in/natalia-salabai-janzen-705a27115 NSA influence 2023. German Speakers Association e.V. (2023, March 30). https://germanspeakers.org/event/nsa-influence-2023/ Varsity Tutors, a nerdy company | LinkedIn. (n.d.-e). https://www.linkedin.com/company/varsity-tutors
Editor's Notes
- #4 Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.