This is a project I completed in October of 2019 as part of my Project and Portfolio I class. This was crafted while accomplishing my Entertainment Business B.S. degree from Full Sail University.

1. PERSONAL BRAND EXPLORATION
Thomas Henry
Project & Portfolio I: Week 3
October 20, 2019

2. The eldest of six siblings, Thomas Henry grew up in a
small town on top of a mountain twenty miles outside
of Scranton, Pennsylvania. The first-born son of
divorced parents, Thomas was left in charge to take
care of his younger siblings and left no time for friends,
shaping his nihilistic sense of humor. He has been a
fan of the stage since high school, having performed in
student written plays and drumming for several bands.
After 12 years of mediocre minimum paying jobs,
Thomas was married and realized he had to do
something to get more money. Thomas enrolled in the
Entertainment Business program at Full Sail University
where he is focused on developing event
management skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artist Manager
• Booking Agent
• Talent Manager
Entertainer Archetype -
Producing brand stories that point
out the silly parts of life by telling
enthusiastic, expressive stories.
Using fun and humor to lighten up
the world and entertain people.
Event Manager for Professional Comedians or Musicians

4. • DEMOGRAPHICS: 70% Female,
25-45 years old, 50% Black, 50%
White, College Educated, Located
in North East America.
• PSYCHOGRAPHICS: Enjoys busy
deadlines, spends free time
catching up on TV and movies,
adheres to liberal lifestyles and
opinions.
• IDEAL AUDIENCE MEMBERS:
Lorne Michaels, Television
Producer (NBC), Jessica Neal,
Chief Talent Officer (Netflix), Nicole
Alves, VP Project Management
(Viacom)
Recruiters & Hiring Managers at NBC, Netflix, and Viacom
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level event management position at
Viacom.
‣Connect with, and send a follow up
promotional email to, 25 Viacom team
members on LinkedIn by December 31, 2020.
Mid Term: (2025)
• Lead a successful digital marketing campaign
aimed at expanding the average Comedy Central
audience.
‣Expand year-over-year Viacom audience by
20% nationwide by December 31, 2025.
Long Term: (2040)
• Establish a television show that helps people
struggling with depression find their voice through
comedy.
‣Save a total of $75,000, complete 5 demo
reels, and secure 3 business partnerships by
December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Complex Problem Solving 70%
Motivating, developing, and directing 65%
Time Management 70%
Public Speaking 75%
SOFTHARD
Statistical Analysis 50%
Adobe Photoshop 50%
Email 60%
Twitter 75%
SOFTHARD

7. I help people with depression find humor
and fun in situations that would normally
seem scary and overwhelming by telling
my own unique, genuine stories to the
general public.
PROMISE

8. CREDENTIALS
Work Experience:
• 15 years in customer service
• 5 years in an entertainment based
setting (movie theater)
Education:
• Entertainment Business, B.S., Full Sail
University (Exp. 2021)
• Entertainment Business, M.S., Full Sail University (Exp. 2022)
Awards:
• Cinemark Manager of the Quarter
(August 2019)

9. COMPETITION
Jonathan Azer
Industry Experience:
• ~4 years of Manager experience, 3
years as a Tour Manager at RPM
MSC
Education:
• Entertainment Business, B.S.
Noteworthy Experience:
• Artist Management - Managed and developed an up
and coming artist
• Tour Manager - Managed and coordinated touring
responsibilities for various artists.
Skills and Proficiencies:
• Event Management - 12 endorsements
• Customer Service - 6 endorsements
• Social Media Marketing - 6 endorsements
Thomas Henry
Overall Online Presence:
• 500+ connections, banner image not yet customized,
no headshot, detailed profile summaries, notable
volunteer work, URL is customized
• Grade: Good, 70 out of 100
Industry Experience:
• 5 years management in an
entertainment setting (Movie theater)
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Cinemark Theaters, Assistant Manager position
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• Less than 300 connections, professional headshot, no
articles published, very active on personal social
media accounts, URL customized
• Grade: Average, 45 out of 100

10. COMPETITION
Dmitrii Roets
Industry Experience:
• Does not include work experience
on profile; assumed to still be in
school
Education:
• Computer Science: Game Development, B.S. at Full
Sail University
• Currently enrolled in Game Design, M.S. at Full Sail
University
Leadership Experience:
• Zygobot: Lead Developer
• AllTec Argentina: Event Planning
Skills and Proficiencies:
• Sales - 1 endorsement
• Social Media - 3 endorsements
• Software Product Management - 1 endorsement
Thomas Henry
Overall Online Presence:
• Less than 300 connections, banner image
customized, amateur headshot, very detailed profile,
articles are published, URL is customized, not very
active on social media accounts.
• Grade: Average, 60 out of 100
Industry Experience:
• 5 years management in an
entertainment setting (Movie theater)
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Cinemark Theaters, Assistant Manager position
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• Less than 300 connections, professional headshot,
very active on personal social media accounts, URL
customized
• Grade: Average, 45 out of 100

11. BRAND POSITION
Getting truth and genuine feelings into American
Culture by sharing personal stories that can
sometimes feel uncomfortable and embracing that
uncomfortable feeling and making it more normal in
our culture, so everyone feels accepted.
THOMAS “PAPA BEAR” HENRY
Thomas earned the nickname “Papa
Bear” due to his caring, genuine
attitude when approaching others.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 New York Comedy Festival
‣ November 4 - November 10 | New York, NY
• Coast 2 Coast LIVE Artist Showcase
‣ December 16, 2020 | Philadelphia, PA
• South by Southwest
‣ March 13 - March 22, 2020 | Austin, TX
Digital Marketing
• Primary Content: est. podcast called “Tom’s Petty”; 30 min.
episodes sharing my opinions on movies, television, and music
where I debate my opinion with someone who feels the opposite
as I do; 1 episode per week; host and syndicate through Libsyn
• Primary Tools: FB and Instagram - promote podcast through URL
links; LinkedIn - network with industry pros and publish weekly
videos containing podcast highlights
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase entertainment knowledge and
embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level stage professional with at least
10 years of experience in entertainment industry;
fuses positivity with humor, March 2020
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in 2021
Technical Skills
• Statistical Analysis course - lynda.com, Dec. 2019
• Cert Prep: Adobe Certified Associate- Photoshop -
lynda.com, Dec. 2019
Soft Skills
• Advertising on Twitter - lynda.com, May 2020
• Business Writing Principles - Lynda.com, Oct. 2020
• Join local Improv Group and regularly attend weekly
events, starting Feb. 2020

14. Thomas Henry
Suicide is the 10th leading cause of death in the US.
You have these 40-year-old singers singing about
how sad they are and give kids no hope for the future.
You’re a grown man, instead of buying a new ironic jacket, find a
therapist. What I do is take my own stories and I blend them with my unique humor,
letting people know that there is room for change and not everything in life is going to
be so awful forever, giving them hope for the future. Having worked in a movie
theater for most of my adult life, I have dealt with a younger audience who view me
as a “Papa Bear” and confide in me their darkest feelings. It begins to take a toll. I have
several media outlets where people can see what I am about.
“

15. REFERENCES
Roets, D. (2019). Dmitrii Rotes LinkedIn Profile.
Retrieved October 18, 2019, from https://
www.linkedin.com/in/dmitriiroets/
Azer, J. (2019). Jonathan Azer LinkedIn Profile.
Retrieved October 18, 2019, from https://
www.linkedin.com/in/jonathanazer1/
ONETOnLine.org. (2019). Summary Report for:
13-1011.00 - Agents and Business Manager of
Artists, Performers, and Athletes. Retrieved
October 18, 2019, from https://
www.onetonline.org/link/summary/13-1011.00
Kay Putnam. (2019). About the Entertainer Brand
Archetype. Retrieved October 18, 2019, from
https://www.kayeputnam.com/brandality-
archetype-entertainer/
Netflix. (2019). Netflix Governance Page. Retrieved
October 18, 2019, from https://
www.netflixinvestor.com/governance/officers-
and-directors/default.aspx
Viacom. (2019). Executives. Retrieved October 18,
2019, from https://press.cc.com/executives
New York Comedy Festival. (2019). NY Comedy
Fest. Retrieved October 18, 2019, from http://
nycomedyfestival.com/
NBC. (2019). Lorne Michaels. Retrieved October 18,
2019, from https://www.biography.com/media-
figure/lorne-michaels